Tim Cox is the Director of Creative Services for Publix Super Markets, Inc., where he leads the in-house creative team on brand expression. Their work includes, among other things, print, digital and broadcast communications, package design, and retail environments for Publix.
Sessions
How to Get Taken Seriously: Transform your Team into a Strategic, Brand-building Force
Wednesday, May 6 • 3:00 – 3:45pm
Effective creative solutions must be objective-based and, more important, grounded in brand values; otherwise it’s merely decoration. Getting it right may require more than a standards manual. In-house creative departments are often expected to be nothing more than a production resource. But for some of us, that’s not enough. We can add strategic value that’s capable of strengthening the brands we work for. Hear how the Publix Creative team approaches their work and learn about a tool they created that inspires great work while keeping it focused on brand values.
