HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Creative Director, Evelio Mattos’ reputation as one of the leading structural and visual packaging designers for international retail brands has led to collaborative partnerships with brands spanning industries from fashion & beauty to wine & spirits.

His extensive knowledge of streamlined processes, materials, production, budgets, in addition to design, has led he and his team to be a trusted partner in the ever-changing world of retail. Design Packaging has most recently authored Packaging & Dielines: The Designer’s Book of Packaging Dielines, a free resource in partnership with

Notable clients include: Barneys New York, Bulgari, Chateau Ste Michelle, Coach, LVMH Group Brands, Neiman Marcus, Sephora


Break the Structural Mold: How Bold Forms Create Game-Changing Packages

Thursday, May 7 • 4:15 – 5:00pm

The web is full of beautiful design applied to generic, watered-down packaging structures. By understanding the factors beyond your control—including pricing, production, processes and material capabilities—you can define what you can control—including form, the unveiling process, consumer interaction and visual design. Understand the power of form, and your package designs can deliver ROI in unexpected ways beyond simply protecting the products they hold. Break out of the generic structural rut, challenge boring shelves and learn how to deliver beauty beyond the surface.

3 Main Take- Aways:
  1. You’ll understand how structural design delivers new consumer interaction opportunities.
  2. You’ll learn how to create brand differentiation through space, shape and form.
  3. You’ll discover how structural design can disrupt categories, create brand awareness, define shelf presence and deliver new opportunities in experience design.