HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Jason Pamental (@jpamental) is Lead UX Strategist at Fresh Tilled Soil (, author of ‘Responsive Typography’ ( from O’Reilly, overall web & typography nerd who specializes in being a generalist. When not helping clients with their experience strategy or speaking about design, process and typography at conferences around the world, he’s usually following @aProperCollie around Turner Reservoir, posting photos on Instagram(




Designing the Experience Continuum: Typography in the Age of the Connected Everything

Thursday, May 7 • 4:15 – 5:00pm


With the explosion of small-form-factor, low-cost connected devices like fitness trackers, medical devices and ‘smart dashboards’, the spectrum across which we communicate has gotten broader than ever. When thinking about using a wearable fitness tracker with a small screen, how it connects from a design perspective to the ‘connected app’, to the desktop health tracker portal and even to TV/print advertising for that product—there are very few elements that translate across all those screens and devices to tie the experience together.

The type we use plays an increasingly important role in conveying critical information in a consistent and ‘glance-able’ way, and in getting across brand voice and creating emotional connection between user and device and organization. This talk will explore how new developments in technology and cognitive science extend the reach of our design landscape from the smallest to the biggest of screens.