HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Born in The Bronx at the beginning of the Baby Boom, Tom received his Bachelor's and Master's degrees in psychology from the University of Dayton and earned a doctorate in clinical psychology from Duquesne University.

Tom specializes in helping individuals and organizations develop creative ideas and customer-focused products. He co-founded TrueTalk Consulting with Peggy Kelston in 1994 and has worked with companies (from Victoria’s Secret to Harvard Business Review) in the apparel retail, publishing, insurance, health care, transportation, and communication industries. Tom teaches in the Masters In Branding program at New York’s School of Visual Arts.


The New Shopping Economy

Thursday, May 7 • 10:15am – 12:15pm

With sales from big box retailers such as Target and Wal-Mart slipping, and new shopping outlets emerging in a big way such as Amazon, where are consumers choosing to shop? How are consumer shopping trends changing and what do designers need to know to create products for a new wave of consumers with very different demographics? Who is generation Z and how do we design packaging and products for them?

The panel will be an hour long. Each panelist will have 10 mins to discuss their research on the topic at hand. After a 30 mins, a panel discussion will take place with Debbie Millman as the moderator.