HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

    Print & Web Design


    Branding & Packaging


    Thought Leadership


    Creative Team Management


    Small Business Management


    Sponsors & Exhibitors

HOW magazine, design conferences 2014, HOW Design Conference

Brigid Agricola

HOW Design

Whether you’re searching for inspiration or want to enhance your design skills—or, like most of us, both—you’ll find what you need in the HOW Design program. Bridgid Agricola and the HOW team are putting together a program that covers everything from working with clients to choosing type to staying creative on demand. You’ll get detailed skills and processes along with the big-picture creativity that will help you build a successful career.

Plus, you’ll get to spend five days with your own people: creatives from around the world. Trust us, the creative energy will be palpable and more invigorating than anything you’ve ever experienced.

Dieline Package Design, Dieline Package Design Conference, Andrew Gibbs, hdl 2015

Andrew Gibbs

Dieline Package Design

Successful brand managers and designers know that effective packaging is rooted in strategy. Make sure your strategy is sound—and learn how to communicate it to clients and corporate colleagues—with The Dieline Packaging Program.

The Dieline’s Andrew Gibbs has put together a program packed with best practices and case studies from top brands, all designed to help you develop your strategic skills and taking your branding expertise to the next level.

Debbie Millman, HOW Leadership, HOW Leadership Conference

Debbie Millman

HOW Leadership

Effective leaders know when to listen. And the HOW Leadership Program, presented in partnership with Sterling Brands’ Debbie Millman, is packed with speakers that you’ll want to hear.

The speaker roster is bursting with effective leaders—the creatives, authors, and business folks who are shaping the future of design—that will help shape your own personal leadership mantra. It doesn’t even matter if you’re trying to manage an entire company, team or just yourself—you’ll discover the tools you need to fulfill your leadership goals.

Andy Brenits, Ed Roberts, In-House Management Conference, HOW Design Live In-House Management

Andy Brenits

Ed Roberts

In-House Management

As an in-house manager, you’re responsible for inspiring your team, keeping the work running smoothly, selling ideas up the corporate ladder, and dealing with the fallout when “creative” and “corporate” don’t mix.

Luckily the In-House Management program, led by long-time In-House attendees and in-house team managers Andy Brenits and Ed Roberts, was designed with your many roles in mind. You’ll brush up your business and communication skills, and pick up creative and leadership skills that will have your team producing their best work ever.
Ilise Benun, HOW Design Live Creative Business Conference, Creative Freelance conferences

Ilise Benun

Creative Business Conference

Join Marketing Mentor founder Ilise Benun and her cadre of small business and freelancing experts for a crash-course in business. Designed for agencies of all sizes that focus on creativity—or that could use a creative approach to solutions—this program will offer expert guidance on creating a business action plan, pricing your work, cultivating a strong client base, and more.

Whether you're working solo, running an agency, or are summoning the courage to start your own creative business, you'll find all the resources you need in the Creative Business program.

Your registration provides access to everything on the day(s) you will be attending. However, please be aware that while you will have access to everything, seating is limited by the size of the rooms and you are not guaranteed a seat in any session or workshop. Signing up for sessions that interest you helps us to make sure the more popular sessions are held in the largest rooms to accommodate the most attendees.

You can access the HOW Design Live speaker provided handouts here: HOW Design Live 2015 speaker handouts.

Monday, May 4th
11:00 am - 12:00 pmHOW Connection - Hosted by a HOW Favorite - Stefan Mumaw
Stefan Mumaw, Creative Director, Callahan Creek
12:00 pm - 12:45 pmLearning About Letters: How to Learn, How to See, How to Use
Dr. Shelley Gruendler, Founder, Type Camp International, Inc.
Sleep Your Way to the Top: Creative Career Advice from an Overachieving Narcoleptic
Sonja Rasula, Founder, Unique USA, The Unique Space and CAMP
The Phishers Guide to Building a Website
Kray Mitchell, Digital Communication Specialist, The Glencoe Club
How to Spend $400,000 of Your $530,000 Billings
Armin Vit, Principal, UnderConsideration, LLC
1. "There Can Always Be A First Time"
Steve Frykholm, Creative Director, Herman Miller
1:15 pm - 2:00 pmPaper is Part of the Picture: Strathmore Paper and the Promotion of Paper from the Arts & Crafts Era to the New Deal
Paul Shaw, Designer and Design Historian, Paul Shaw Letter Design
A Brand Manager's Guide to Build, Manage & Market Brands
Carolina Rogoll, Brand Builder, Faculty, Author, School of Visual Arts
Whoa Nellie! Designing Websites that Entice and Engage Users—Slowly
Margot Bloomstein, Principal, Appropriate, Inc.
How to Make Hourly Pricing Work
Rob Harr, Vice President, Sparkbox
Wanna Fika?
Peter Borowski, Head of Design, Kraft Foods
2:30 pm - 3:15 pmPower of Visuals: Infographics and Storytelling
John Meyer, Co-Founder and CEO, Lemonly
Nimble: Thinking Creatively and Strategically in the Digital Age
Robin Landa, Distinguished Professor, Kean University
Anatomy of a Brainstorm
Stefan Mumaw, Creative Director, Callahan Creek
Beyond the Business Card: How to Redefine & Reinvigorate Networking for a Thriving Career
Terri Trespicio, Brand and Content Strategist
Design in the Age of the Invisible Interface
David Womack, Executive Creative Director, Mobile and Internet of Things, R/GA
3:45 pm - 4:00 pmWelcome to HOW Design Live 2015
Gary Lynch, Group Publisher, F+W, A Content & eCommerce Company
4:00 pm - 6:15 pmInsights and Perspectives from the European Design Market
Paula Scher, Partner, Pentagram
4:00 pm - 4:20 pm→ Anette Lenz, Graphic Designer, Atelier Anette Lenz (FR)
Anette Lenz, Graphic Designer, Atelier Anette Lenz
4:25 pm - 4:45 pm→ From ABC to CD
Sascha Lobe, Graphic Designer/Founder/Creative Director, L2M3
4:50 pm - 5:20 pm→ Spin – a 360º visual portrait of a design studio
Tony Brook, Creative Director, Spin (UK)
5:25 pm - 5:45 pm→ Marina Willer, Pentagram
Marina Willer, Partner, Pentagram
5:45 pm - 6:15 pm→ Panel discussion with Anette, Sascha, Tony and Marina, moderated by Paula Scher
6:15 pm - 6:30 pmThe Dieline Awards
6:45 pm - 7:30 pmKeynote: Leaders Eat Last
Simon Sinek, Author
7:30 pm - 9:30 pmExhibit Hall Opening Reception - Sponsored by Mohawk

Tuesday, May 5th
7:45 am - 8:45 amAgency Operations: A Review & Approval Supply Chain Case Study
Nish Patel, CEO, ConceptShare
8:00 am - 9:00 amBreakfast - Sponsored by Hoefler & Co.
8:00 am - 7:30 pmStock Photography Expo
9:00 am - 9:45 amKeynote: The Best Way to Complain is to Make Things
Tina Roth Eisenberg, Founder, swissmiss
9:00 am - 9:45 amDesign Forward: 8 Visual Trends for 2015
Andrew Delaney, Director of Content, North America, Getty Images, iStock by Getty Images
10:15 am - 11:00 amPackaging of Tomorrow
Anna Glansén, Co-Founder, Tomorrow Machine
Get Paid!
Katie Lane, Attorney & Negotiation Coach, Work Made for Hire Consulting
Be Your Own Brand, Be Your Own Buzz
Jeff Greenspan, Creative Director/Artist , Freelance
(Deep) Time is on Your Side
Rachel Sussman, Artist, The Oldest Living Things in the World
The Future In-house
Alex Center, Design Manager, The Coca-Cola Company
Adding 3D Elements To Your Designs With Cinema 4D
Nick Campbell, Owner, Greyscalegorilla
11:30 am - 12:15 pmObsoleting Yourself
Dan Formosa, Ph.D., Consultant
Warm Email Prospecting: How to Find and Land More Clients Without the "Yuck!" Factor
Ed Gandia, Founder, International Freelancers Academy
We've Gotta Stop Meeting Like This: Bringing Sanity to Meeting Madness
Sam Harrison, Author and Speaker
Leading, Teaching and Inspiring the New Generation of Creative Nomads
Petrula Vrontikis, Professor, Art Center College of Design
How to Pitch Persuasively
Lisa Colantuano, Co-President, AAR Partners
Future-Proofing Your Design Team: 3 Lessons Learned From an Overnight Rebrand
David Lesué, Creative Director, Workfront
12:15 pm - 1:45 pmLunch on Your Own
12:30 pm - 1:30 pmYou Can do Creative Work on Mobile Devices
Rufus Deuchler, Manager of Creative Cloud Evangelism, Adobe
1:45 pm - 2:30 pmKeynote - Make. Believe. Courage and Connection
Brené Brown, Ph.D., LMSW, Research Professor, University of Houston
3:00 pm - 3:45 pmThe New Design Entrepreneur
Angie Myung, Founder/Creative Director, Poketo
Ted Vadakan, Founder/CEO, Poketo
Marketing Your Freelance Business: What Works, and How to Stick to it
Tom Tumbusch, Freelance Copywriter, WordStreamCopy, Inc.
Laura Foley, Creative Director, Laura Foley Design
Spreading Goodwill: Working with Large Not-For-Profits
Alexander Isley, Principal, Alexander Isley, Inc.
John Maeda, Partner, Kleiner Perkins Caufield & Byers
Bossy Pants: Making the Transition from Designer to Design Leader
Glenn John Arnowitz, Director of Global Creative Services, Pfizer
Right Brain, Left Brain: Unleashing Creativity in the Technical World of Packaging
Susie Stitzel, Solution Manager - Brand Management, Esko
4:15 pm - 5:00 pmPackage Ideation Through Concept
Ben Pham, Partner + Director of Strategy, Character
Paul Miller, Design + Creative Director, Character
How to Handle Rejection & Criticism as a Creative
Mark McGuinness, Creative Coach, Lateral Action
The Most Important Thing
Jennifer Kinon, Co-Founder, OCD | Original Champions of Design
Bobby Martin Jr., Co-Founder, OCD | Original Champions of Design
What Seat? What Table?
Randy J. Hunt, Creative Director, Etsy
Taking the Brand Outside
Michael Bierut, Partner, Pentagram
Robin Colangelo, Global Director of Creative Services, White & Case
Great Design for Mobile: What $40B in Research Can Teach You Now
Mike Greening, UX Research Lead, Robots and Pencils
5:30 pm - 6:15 pmKeynote Speaker
Tom Peters, Author
6:15 pm - 7:30 pmSpeed Networking & Coaching for Business Growth
Ilise Benun, Founder, Marketing Mentor
Terri Trespicio, Brand and Content Strategist

Wednesday, May 6th
8:00 am - 9:00 amBreakfast - Sponsored by Workfront
9:00 am - 9:45 amKeynote Speaker
Paula Scher, Partner, Pentagram
10:15 am - 11:00 amDesign Fearlessly: Overcome skeptics, criticism and cynicism to deliver the ultimate brand experience
Ron Burrage, Senior Director, The Hershey Company
Build. Better. Content!
Jonathon Colman, Content Strategist, Facebook
Sustainable Insanity
Jim Krause, Owner, Jim Krause Design
Women, Money, Power: How to be it, have it, get it
Cheryl Heller, Chair, MFA Design for Social Innovation SVA NYC
Transformational Reorganization can be an Evolution Revoultion
Amanda Froehlich, Manager, Creative Operations, Saint-Gobain
Career Crossroads: Navigating Your Next Professional Move
Diane Domeyer, Executive Director, The Creative Group
11:30 am - 12:15 pmGoing Fast to Nowhere
Sebastian Padilla, Creative Director, Anagrama
Negotiate an Awesome Salary or Fee
Katie Lane, Attorney & Negotiation Coach, Work Made for Hire Consulting
Working Parenthood: Urban Legend or Actual Possibility?
Bryony Gomez-Palacio, Principal, UnderConsideration, LLC
Making Systems and Creativity Work Together: Building Brands in the Modern Age
Noah Brier, Co-Founder, Percolate
Designing Design: Crafting a Digital Process That Works
Christopher Cashdollar, Principal and Graphic Designer, Cashdollar Design
The State of the In-House Design Team: Results of the New Industry Report
Conor Smith, President, The BOSS Group
Jackie Schaffer, Vice President and General Manager, Cella Consulting
12:15 pm - 1:45 pmLunch on Your Own
12:30 pm - 1:30 pmDesigning for the Web: 5 Things You Need to Know
Brian Wood, Web Developer, Author, Trainer,
1:45 pm - 2:30 pmThe Observatory
Michael Bierut, Partner, Pentagram
Jessica Helfand, Partner, Design Observer
3:00 pm - 3:45 pmEvery Company is a Design Company: Trends Affecting Today’s Creative Pros
James Sommerville, VP of Design, Coca-Cola
There Will Be Words: How to Get Designers and Writers on the Same Page
Doug Dolan, Principal, Doug Dolan Communications Inc.
Tales From the Trenches: Lessons Learned from Leading Design at Netscape, Yahoo, and Google
Irene Au, Operating Partner, Khosla Ventures
Idea Networks and Media Bosons: Finding + Harnessing Creativity
Faris Yakob, Co-Founder, Genius Steals
How to Get Taken Seriously: Transform Your Team Into a Strategic, Brand-Building Force
Tim Cox, Director of Creative Services, Publix
Making Time for the DAM Good Stuff!
Jake Athey, Director of Marketing, Widen
Kate Bennewitz, Creative Project Manager, Global Creative Services, LifeFitness
4:15 pm - 5:00 pmFrom a Blank Paper to a Craft
Ken Lo, Design Director, BLOW
The Way We Work: Live Q&A With Jason Fried, Interviewed by Ilise Benun
Jason Fried, CEO,
Ilise Benun, Founder, Marketing Mentor
Inside Leo Burnett
Susan Credle, Chief Creative Officer, Leo Burnett
Faster, Better Methods for User Experience Design
Patrick McNeil, Owner, Design Meltdown
Getting PD PDQ: Professional Development Strategies and Tactics for In-house Teams
Andy Epstein, The BOSS Group, Cella Consulting
5:30 pm - 6:15 pmThe Future of Design
Karim Rashid, President, Karim Rashid, Inc.
6:15 pm - 7:30 pmHaptic Brain, Haptic Brand: Communication and the Neuroscience of Touch
Dr. David Eagleman, Neuroscientist, Author, Creator of PBS' 6-Hour Series: The Brain
Lana Rigsby, Founding Partner, Rigsby Hull
6:15 pm - 7:30 pmHOW Re-Connection (Networking Reception) - hosted by HOW Favorite - Stefan Mumaw - Sponsored by Workfront

Thursday, May 7th
8:00 am - 9:00 amBreakfast - Sponsored by InSource
9:00 am - 9:45 amKeynote Speaker - Mimi Valdés
Mimi Valdés, Creative Director, i am OTHER
10:15 am - 11:00 amThe New Shopping Economy
Sem Devillart, Founder, Popular Operations
Dr. Tom Guarriello, Ph.D., Chief Idea Officer, TrueTalk, Inc.
Richard Shear, Chief Creative Officer, Invōk Brands
Debbie Millman, President, Design Division, Sterling Brands
Big Possibilities for Small Screens
Chris Converse, Designer and Developer, Codify Design Studio
Skunkworks: Changing Culture Through Design
Jim Woods, Creative Director, United Pet Group
Sean Raines, Director of Marketing, United Pet Group
Providing Value Through Creative Business Solutions
Douglas Davis, Principal, The Davis Group, LLC
Break the Rules! Unleash Your Creative Anarchist
Denise Bosler, Principal, Bosler
Fifteen Ideas That Matter
Cheryl Heller, Chair, MFA Design for Social Innovation SVA NYC
11:30 am - 12:15 pmChanging the Game: Delivering Breakthrough Art in Traditional Publishing
Rodrigo Corral, Creative Director, Farrar, Straus and Giroux
Increasing Influence In House
Greg Sutter, Creative Services Director, State Farm
Clinton Inselmann, Group Creative Director, State Farm
Responding to Rip-Offs
Von Glitschka, Illustrative Designer, Glitschka Studios
Moving Your Career Forward: Lessons From Design Life
Phil Cleaver, Ph.D., Principal, et al design consultants
12:15 pm - 1:45 pmLunch on Your Own
12:30 pm - 1:30 pmDraplin Takes Mobile to Desktop
Aaron Draplin, Sole Proprietor, Draplin Design Co. / Field Notes
Nick Sambrato, Founder, Mama's Sauce
1:45 pm - 2:30 pmKeynote: Play By Your Own Rules
Jessica Walsh, Partner, Sagmeister & Walsh
3:00 pm - 3:45 pmThe Three Things We Tend to Forget
Mary Zalla, Global President, Consumer Brands, Landor
Beyond the Waterfall: Rethinking How We Work
Maya Bruck, Independent UX/UI Consultant
Designing for 1600 Penn. America’s Most Famous Public Icon
Ashleigh Axios, Digital Creative Director, The White House
Why Can Culture Be More Important Than Your Creative?
Justin Ahrens, Creative Director, Rule29
Typeface Mechanics
Tobias Frere-Jones, Founder, Frere-Jones Type
Print, Design, Curation
Kent Hall, Brand Ambassador, Blurb
Chris Brown, Publisher and Creative Director, Refueled Magazine
Chris Harrold, VP Business Developement and Creative Director, Mohawk
Jessica Helfand, Partner, Design Observer
4:15 pm - 5:00 pmBreak the Structural Mold: How Bold Forms Create Game-Changing Packages
Evelio Mattos, Creative Director, Design Packaging Inc
How Not 2 Suck at Presenting Your Work
Megan Mead, UX Designer, Visa
The Trifecta of Process Management
Jeni Herberger, Managing Partner, The Fulcrum Agency
What I Learned From Design Clients Led to My "Retirement"... And Launched A Whole New Career
Janine Vangool, Publisher, Editor and Designer, UPPERCASE magazine
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Jason Pamental, Lead UX Strategist, Fresh Tilled Soil
5:30 pm - 6:15 pmKeynote - God is in the Kerning: Branding from a Typographer's Point of View
Matteo Bologna, Founding Partner , Mucca Design
9:00 pm - 11:30 pmClosing Party - Sponsored by Neenah Paper

Friday, May 8th
8:00 am - 9:00 amBreakfast
9:00 am - 9:30 amKeynote: Brand New IDEO: An Evolution of Identity Design
Michael Hendrix, Partner and Managing Director, IDEO
9:45 am - 10:15 amKeynote: Tall Tales From A Large Man
Aaron Draplin, Sole Proprietor, Draplin Design Co. / Field Notes
10:30 am - 11:00 amInternational Keynote: Shape and Space: The Intersection of Typography and Architecture
Philippe Apeloig, Graphic Designer, Studio Philippe Apeloig (FR)
11:15 am - 11:45 amInternational Keynote: Publishing Design Books in the Age of the Internet
Adrian Shaughnessy, Designer, Writer, Educator, Publisher, Unit Editions (UK)
Tony Brook, Creative Director, Spin (UK)
12:00 pm - 12:15 pmClosing Remarks
Bridgid Agricola, Content Director, F+W Design Community
12:15 pm - 12:45 pmClosing Keynote: Amanda Palmer in Conversation with Maria Popova
Amanda Palmer, Performer, 8 Foot Records
Maria Popova, Founder, Brain Pickings