HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Ben Pham is a founder and Creative Director at San Francisco-based branding agency Character. Ben has worked with well-recognized companies such as Nike, Amazon, Adobe and Restoration Hardware as well as partnering with early-stage companies to build their brands. Ben is passionate about propelling brands by elevating their uniqueness. It is his goal to create meaningful and memorable brand experiences through identity, packaging, retail and digital media.


Packaging Ideation Through Concept

Tuesday, May 5 • 4:15 – 5:00pm

The Japanese have a word used to refer to the art of packaging. “Tsutsumi” means package, present, gift, and to envelop, to cover but also to hide, to keep secret. In this session, Ben Pham and Paul Miller will discuss how a packaging system — from structure to surface detailing — should signal as much about the brand as what's within.

3 Main Take-Aways:
  1. Drive ideation through concept, then function and form.
  2. Bring your client on the journey.
  3. Love your plan "B".