HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

As president and creative director for Rigsby Hull, Lana has been honored internationally for design that pairs verbal intelligence with restrained, elegant expression. Her multidisciplinary firm is known for its literate approach to communications design, branding and design for built environments. Rigsby Hull’s work has been published extensively and is part of the Cooper-Hewitt National Design Museum’s permanent collection, the Rare Book and Manuscript Library at Columbia University, and the Denver Art Museum. Communication Arts dubbed Rigsby Hull one of the most influential American design firms of the past half century.

An outspoken thinker and practitioner in the field of communications, Lana authors publications, chairs conferences, teaches and lectures for universities and institutions throughout the country. She has served as a judge for virtually every major international design competition and exhibition. Lana is a founding member of the AIGA’s Texas chapter and has served as AIGA national director.


Haptic Brain, Haptic Brand: Communication and the Neuroscience of Touch

Wednesday, May 6 • 6:15 – 7:30pm

Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This session examines haptics — the study of how what we touch shapes what we feel — and explores the science behind why our haptic brains respond so well to haptic brands. Speakers Dr. David Eagleman and Lana Rigsby, on behalf of Sappi North America, will profile companies that have built deep emotional connections by integrating touchable media into branded communications, and offer some guiding principles to use as touchpoints

3 Main Take- Aways:
  1. An introduction to “haptics” — the science of touch — a field exploding with information that’s critically important to communicators.
  2. How the brain is built to respond to touch; why what we touch shapes what we feel.
  3. How the best communicators incorporate touch (and haptic media) richly in the brand experience.