HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and has a strong track record in business management and coaching.

Dedicated to growing capability, she has been on the faculty of the first ever Masters in Branding program located at the School of Visual Arts in New York City, where she created the inaugural (and very popular) brand management seminar. Her first book Star Brands: A Brand Manager's Guide to Build, Manage and Market Brands will be released in May, 2015.

Carolina graduated Magna Cum Laude in business administration from Universidad de los Andes, Colombia, SA and Summa Cum Laude with dual undergraduate degrees in marketing and management from the A.B Freeman School of Business, Tulane University in New Orleans, LA. She received her MBA with honors at Williams College of Business, Xavier University in Cincinnati, OH. She speaks German, Spanish, Italian and Portuguese.


A Brand Manager's Guide to Build, Manage & Market Brands

Monday, May 4 • 1:15pm – 2:00pm

Learn the secrets behind Star Brands, those that shine above the rest, and the fundamentals of branding in an approachable way from a brand building expert. At this session you will learn about the Star Brand Model, a unique 5 step process that offers structured guidance on how to build a brand for a client, manage a brand, or even start a brand for oneself. Created by savvy brand manager Carolina Rogoll, the Star Brand Model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design ready to be applied to any brand.

3 Main Take- Aways:
  1. Learn the 6 core characteristics of Star Brands
  2. How-to information and structure guidance with the Star Brand Model, a 5 step framework to build, manager & brands
  3. Increase the success rate of your branding projects - from conception to realization