HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Richard helps clients discover the visual heritage of their most iconic brands, positioning these brands to inform, connect and motivate. His clients include Bed Bath & Beyond, Coca-Cola, Estée Lauder, Hasbro, Johnson & Johnson, Nestle, and Pernod Ricard.

His SVA Masters in Branding course, reviewing the 500-year history of brands, builds awareness of the global consumer culture and its intrinsic connection to the evolution of visual history.

He is Contributing Editor of The Brand Bible, past President of AIGA Brand Central and Package Design Council, and a nationally ranked Master’s bicycle racer.


The New Shopping Economy

Thursday, May 7 • 10:15am – 12:15pm

With sales from big box retailers such as Target and Wal-Mart slipping, and new shopping outlets emerging in a big way such as Amazon, where are consumers choosing to shop? How are consumer shopping trends changing and what do designers need to know to create products for a new wave of consumers with very different demographics? Who is generation Z and how do we design packaging and products for them?

The panel will be an hour long. Each panelist will have 10 mins to discuss their research on the topic at hand. After a 30 mins, a panel discussion will take place with Debbie Millman as the moderator.