HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Peter is Head of Design at Kraft Foods and provides strategic design leadership and vision for all Kraft brands. He was responsible for developing the brand identity of Kraft’s most successful and largest breakthrough innovations in a decade – MiO Liquid Water Enhancer.

Prior to joining Kraft in 2009, Peter led all global CPG initiatives from the agency side for Pampers – P&G's largest and first $8 billion brand. His work has been recognized by P&G's most prestigious accolades – the A.G. Lafley and Robert E. Goldstein Awards.

A native of London, Peter received his BA in graphic design from Camberwell College of Art. His work has been featured in numerous publications including: Fast Company, I.D., AIGA Year in Design, Graphis, Communication Arts and Print. He has been recognized in Brand Packaging Magazine as “Brand Innovator and Creative Thinker” in the packaging and branding industry.

Peter lives in Chicago with his designer wife, Leslie and their two sons Torsten, age 12, and Jensen, age 10, and their dog, Blaize.


Wanna Fika?

Monday, May 4 • 1:15 – 2:00pm

Peter will give you the inside scoop on how Gevalia, a dusty and forgotten mail-order product, became the star of the show on supermarket shelves and beyond. You will learn how to bring the art of story telling to life, leverage humor, inspire ad agencies and break through at shelf.