HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Robin Landa has written over twenty published books about design, creativity, advertising, branding, and drawing, including Build Your Own Brand (HOW Books, 2013); DRAW! The Guided Sketchbook That Teaches You How To Draw (Pearson/Peachpit, 2014); Graphic Design Solutions, 5th edition (Wadsworth, 2012); Advertising by Design, 2nd edition (Wiley, 2011); and Designing Brand Experiences (Thompson, 2009). HOW Books will publish her next tome, Nimble: Thinking Creatively in the Digital Age, in early 2015. John Wiley & Sons will publish the third edition of Advertising By Design in 2016. You can read translations of Prof. Landa’s books in Chinese or Spanish, too. Universities worldwide have adopted Prof. Landa’s books as the basis for their curricula.

Prof. Landa writes, designs, teaches, and speaks at international conferences. She has won numerous awards, including awards from The National Society of Arts and Letters, The National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University Design Education, 2013 Kean University Professor of the Year, and Kean University Creative Research awards. The Carnegie Foundation counts Prof. Landa among the "Great Teachers of Our Time". Most recently, she was a finalist in the Wall Street Journal’s Creative Leaders competition. In 2014, Prof. Landa was the sole judge of the International HOW Design Logo Competition. In May, Prof. Landa presented at the 2014 International HOW Design Conference in Boston.


Nimble: Thinking Creatively and Strategically in the Digital Age

Monday, May 4 • 2:30 – 3:15pm

Employers want to hire nimble thinkers—people who are not only content experts but who also are agile at adapting to new technology and new directions in their fields. With rapid technological changes and globalization, the ability to think creatively and strategically is crucial. In this session, Robin Landa will explain that employers want creatives who can generate grand ideas: platforms that build community, branded utilities, unique content as branded entertainment that is so good it competes with all entertainment, disruptive business models that benefit everyone, marketing as service, and products that make lives better. The motto of this new mind-set is: Entertain; inform; be useful; do good.

3 Main Takeaways:
  1. Imagination preparation so that original works and ideas can emerge
  2. The means to start creating original content people will find engaging and relevant or beneficial
  3. The ability to anticipate or foresee a problem and solution rather than simply solving assigned problems