HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Brooklyn-based Douglas Davis enjoys being one of a variety of voices needed in front of and behind the concept, marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing and art direction Douglas brings is translated into a holistic experience for students in the classroom. He is an assistant professor of design at New York City College of Technology, a former adjunct professor at New York University in the M.S. in Integrated Marketing program and current HOW Design University contributor, Digital Marketer, Freelance Art and Creative Director, Advertising & Design Educator....who depends on what day.


Providing Value Through Creative Business Solutions

Thursday, May 7 • 10:15 – 11:00 am

Douglas Davis will help you develop deeper, more lucrative relationships with your clients by delivering solutions they didn’t know they needed.

Clients come to us all the time with various forms of the same question: "What should I do?" At the same time, this simple question is often veiled within a statement such as, "I need a website," or "we need a new logo." How we answer this question can be the difference between a one-time transaction and a long-term relationship. It takes digging a bit deeper to get to the root of the client's reason for seeking you out. This session will help you understand how to approach a client and their questions, while giving you the tools to provide more value than they expected. Don't just solve their design problems; give them creative solutions that fulfill their reason for being in business.

3 Main Take- Aways:
  1. Understand and identify the real client need and expectations (both explicit and implicit).
  2. Learn how to make creative recommendations based on the client’s brand position.
  3. Align your creative ideas with the format most compatible with the client's objectives.