HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Rodrigo Corral runs the Rodrigo Corral Studio and is the creative director at Farrar, Straus and Giroux. He has designed covers for the Pulitzer Prize winning author Junot Díaz and bestselling authors Chuck Palahniuk and John Green, among many others. He also designed the New York Times bestselling books Decoded by Jay-Z, Classy by Derek Blasberg, and Influence by Mary-Kate Olsen and Ashley Olsen. He has taught at the School of Visual Arts in New York City and lectured around the country.


Changing the Game: Delivering Breakthrough Art in Traditional Publishing

Thursday, May 7 • 11:30am – 12:15pm

Great design is no longer limited to just the design-obsessed elite. Everyday consumers are becoming more and more sophisticated, and they value products and experiences that are well designed and made. Which means there’s never been a better time for designers to push boundaries. From run-ins with law to the 10 principles he designs by today, Rodrigo Corral will give a deeply insightful talk to his professional journey and reveal how he's delivering breakthrough art across today’s publishing industry.

3 Main Take-Aways:
  1. How to identify your 10 personal principles and beliefs that can fuel your design work
  2. How design can elevate books and products in an Amazon world
  3. How designers can push boundaries in more traditional environments