HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Bobby C. Martin Jr. is a designer and educator based in New York City. He co-founded OCD with Jennifer Kinon. Together they develop brand identity systems for a broad range of clients that include, among others, the National Basketball Association, Girl Scouts of the USA and Friends of the High Line. Their work has won awards from the Art Directors Club, D&AD, AIGA365, Type Directors Club and Print as well as Best of Show and Judge's Pick in the 2011 Brand New Awards. Prior to founding OCD, Martin developed brand experiences from the inside out while leading internal design teams at Nokia, in London, and Jazz at Lincoln Center. He has also served on the board of directors of AIGA/NY. Martin teaches identity design at The Cooper Union and recently joined the faculty of his alma mater, the School of Visual Arts, MFA Design Program where he holds a graduate degree. He graduated from Virginia Commonwealth University.


The Most Important Thing

Tuesday, May 5 • 4:15 – 5:00pm

In this two-for-one presentation, Jennifer Kinon and Bobby Martin, Jr. will spend half the presentation focusing on the craftsmanship of logo design and the other half on the functionality of identity systems.

3 Main Take-Aways:
  1. The logo is the most important thing.
  2. The system is the most important thing.
  3. Which came first, the chicken or the egg?