HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Matteo is the founding partner and creative director of Mucca Design. Born and raised in Italy, his multidisciplinary background in architecture, graphic design, illustration and typography facilitated his early business successes, and inspired his decision to create a New York branding and design agency. Under his lead, Mucca has solved numerous design challenges and created uniquely successful work for global companies like Shinsegae, Whole Foods, Victoria’s Secret, Barnes & Noble, Rizzoli, Adobe Systems, and Target.

Matteo is also president of the Type Directors Club, and former board member of AIGA/NY. He frequently lectures about branding and typography around the world.


God is in the kerning: Branding from a Typographer's Point of View

Thursday, May 7 • 5:30 – 6:15pm

Join Matteo Bologna, cofounder of Mucca Design, for this uplifting and humorous talk. Matteo will share the story of his relentless pursuit of the American Dream—from creating his first (bad) typeface on a Macintosh IIx in his mother’s apartment in Milan, to building international brands from his agency in SoHo, NYC.

3 Main Take-Aways:
  1. Life lessons from an experienced professional
  2. Typography and the finer points of designing typefaces
  3. Branding as a purpose and practice