HOW Design Live Early Bird
HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

Mike Greening is the UX Research Lead at Robots and Pencils, a mobile strategy and app development company known for its top-ranking consumer apps, transformative enterprise apps and mobile-first learning platforms. Launched in 2009, the company has since created more than 250 apps used by 77 million people worldwide, and was named North America’s 34th fastest growing technology company in 2014 by Deloitte.

With a passion for developing experiences that delight users, Mike is an expert in translating science into design. He’s managed projects with more than five million active users and doesn’t shy away from convincing clients that user validation is the most important design consideration in their projects.

When not advocating for the user, Mike can be found backstage at the opera house readying to perform Puccini or Verdi.


Great Design for Mobile: What $40B in Research Can Teach You

Tuesday, May 5 • 4:15 – 5:00pm

It’s not just amazing design that compels you to play, use and purchase top selling mobile apps. It’s the purposeful application of science embedded within the design that is influencing and delighting you.

In this presentation, Michael Sikorsky, Co-founder and CEO of Robots and Pencils, will expose some of the best secrets behind compelling design, particularly in mobile. Find out why and how you should apply lessons from sociology, psychology and behavioral economics in your creative designs.

3 Main Take- Aways:
  1. Science is your sword
  2. Psychology behind delighting and retaining your users
  3. What your favorite restaurant is doing and one of the most popular apps in the world is not