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Dr. David Eagleman is a neuroscientist, New York Times best-selling author and Guggenheim Fellow. He holds joint appointments in the Departments of Neuroscience and Psychiatry at Baylor College of Medicine in Houston. His areas of research include perception, brain plasticity and the intersection of neuroscience with the legal system. He has written several neuroscience books, including Incognito: The Secret Lives of the Brain and Wednesday is Indigo Blue: Discovering the Brain of Synesthesia. He has also written an internationally bestselling book of literary fiction, Sum. Dr. Eagleman is the author and presenter of "The Brain" (PBS, October 2015), a six-hour series that explores what it means to be human. Dr. Eagleman writes for the Atlantic, The New York Times, Discover Magazine, Slate, Wired and New Scientist, and appears regularly on National Public Radio and BBC to discuss both science and literature


Haptic Brain, Haptic Brand: Communication and the Neuroscience of Touch

Wednesday, May 6 • 6:15 – 7:30pm

Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This session examines haptics — the study of how what we touch shapes what we feel — and explores the science behind why our haptic brains respond so well to haptic brands. Speakers Dr. David Eagleman and Lana Rigsby, on behalf of Sappi North America, will profile companies that have built deep emotional connections by integrating touchable media into branded communications, and offer some guiding principles to use as touchpoints

3 Main Take- Aways:
  1. An introduction to “haptics” — the science of touch — a field exploding with information that’s critically important to communicators.
  2. How the brain is built to respond to touch; why what we touch shapes what we feel.
  3. How the best communicators incorporate touch (and haptic media) richly in the brand experience.