Sascha Lobe studied graphic design with Uwe Lohrer at Pforzheim University and founded L2M3 in 1999 with architect HG Merz. As of 2001, he has independently headed the studio as lead creative director. Lobe has spoken at various design symposia such as Typo Berlin, AGI London, Nordic House and AIGA/NY. He has also been a member of the jury at the Art Directors Club (ADC) and 100 Beste Plakate (100 Best Posters) competition amongst many others. Moreover, he has held lectures and workshops at various universities and academies in Germany including HfT Stuttgart, Kunstakademie Stuttgart, HfG Pforzheim, HfK Bremen, HfG Zürich and FH Düsseldorf. As of 2009, he was appointed to the Alliance Graphique International (AGI) and chairs the Professor of Typography at HfG Offenbach. In 2014, Lobe became a newly appointed member of the ‘kunstbeirat’ of the Federal Ministry of Finance, Germany. L2M3’s printed art works are currently being held by the following design collections: Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Designmuseum Frankfurt.
Sessions
From ABC to CD
Monday, May 4 • 4:25 – 4:45pm
New visual identity for bauhaus-archiv For the new visual identity of the bauhaus-archiv in Berlin Sascha Lobe and his team looked to the history of the Bauhaus for inspiration. In particular, he looked to Herbert Bayer, the famed designer who created Bayer Universal, a geometric, sans-serif font that perfectly encapsulated the Bauhaus’ stark aesthetic. Universal became the basis of a varied branding system and a new typeface »bayer next«, which speaks to the many design nuances contained within the Bauhaus movement itself.
