Ron is a creative leader with 20 years experience in consumer products, brand identity and experience development. He’s led design teams at Disney creating merchandise collections for Disney’s California Adventure, Disneyland Park and the Walt Disney World Resort. He was brought on as the first creative director at Cranium, Inc., the fastest growing independent toy and game company in the U.S., helping to expand their reach into the world of publishing, toys and licensing. While at Procter & Gamble, he was at the helm of design efforts for many of the Company’s billion dollar brands including Old Spice, Secret, Gillette, Olay, Pantene and Head & Shoulders.
Today, Ron has the sweetest job on earth, building the Design function at The Hershey Company.
Today, Ron has the sweetest job on earth, building the Design function at The Hershey Company.
Sessions
Design Fearlessly: Overcome skeptics, criticism and cynicism to deliver the ultimate brand experience
Wednesday, May 6 • 10:15 – 11:00 am
Ron Burrage will talk about designing fearlessly in the context of today’s business and consumer cultures. He’ll discuss the difference between fearless and reckless. And he’ll share stories and insights from his own career about fearlessly pushing for change through design on globally iconic brands, even in the face of criticism and fear.
3 Main Take-Aways:
- Be fearless, not reckless. Be smart about consumers, culture, competition and business.
- Change can be hard. Be prepared for conservatism, criticism and cynicism.
- Have a thick skin and keep putting your ideas out there – design fearlessly.
