Drawing on her experience of overseeing agency reviews, Lisa
Colantuono’s ability to tackle the most vexing agency search challenges has
enabled hundreds of marketers to exceed their business goals. Throughout her
20-year career, Lisa counseled many stellar companies including: Aruba Tourism,
Ben & Jerry's, Emblem Health, Jim Beam, Lee Jeans, Panera Bread, Subaru and
more, resulting in long-term agency relationships that grow brands and increase
ROI. In addition, Lisa has been on the
speaking circuit giving presentations at industry conferences. She is an
adjunct advertising professor at NYIT, She volunteers as a contributing committee member to Wharton’s Future
of Advertising Program and is a guest writer for Forbes.
Sessions
How to Pitch Persuasively
Tuesday, May 5 • 11:30am – 12:15pm
You invest a tremendous amount of time and effort in preparing pitch presentations. And yet, when it's most important to be convincing, much of the time we're not. Why? Because we typically try to be the center of attention instead of becoming the center of attraction. In this session with Lisa Colantuono, you’ll learn the way the brain processes information during a pitch, and how to apply that information to proper presentation structure, leaving your audience to adopt your ideas as their own. Hear “yes" instead of “no" by learning how to develop persuasive pitches without selling anything.
3 Main Take-Aways:
- Learn the three main parts of the brain and how it engages or disengages during a presentation.
- Find out how to best engage your audience through the power of story and avoid pitch flaws.
- Understand proper presentation structure in order to pitch persuasively.
