Kate Bennewitz manages a small and mighty creative team at Life Fitness. Her group provides marketing solutions for the global leader in fitness equipment, and communicates with other Life Fitness marketers worldwide to ensure a cohesive marketing message. She enjoys the day-to-day challenges and finding creative ways to engage from afar. On her days off, you will find her training for a 65-mile bike ride, practicing yoga, making jewelry and crafting homemade vermouth.
Sessions
Making Time for the DAM Good Stuff!
Wednesday, May 6 • 3:00 – 3:45pm
When it comes to managing your content in a way that maximizes and optimizes your creative workflow and brand strategy, digital asset management (DAM) plays a critical role. DAM helps to ease workflow hassles so that you have more time for strategy, creativity and fun...AKA...the good stuff!
Join Kate Bennewitz, Creative Project Manager at Life Fitness and Jake Athey, Marketing Director at Widen, to learn how DAM impacts creative workflow by promoting brand consistency, leveraging communications between disparate business groups, and providing an agile process for team productivity. Kate and Jake will share their tips and tricks and experiences about what has worked and provide actionable strategies to deploy right away within your own organization.
