Janine Vangool is the publisher, editor and designer of UPPERCASE, best known for the eponymous quarterly print magazine for the creative and curious. UPPERCASE publishes content inspired by design, typography, illustration and craft. Her magazine and books celebrate the process of making, the commitment to craft and the art of living creatively. Janine has worked as a freelance graphic designer in the arts, culture and publishing sectors and has also taught typography and publication design at the college level. She has a particular fondness for typewriters, a passion that has inspired a book about their graphic history. She lives in Calgary, Canada with her novelist husband and curious son.
Sessions
What I learned from design clients led to my "retirement"... and launched a whole new career
Thursday, May 7 • 4:15 – 5:00pm
Janine Vangool established her design business fresh out of art college. The freelance lifestyle and working for clients became an unexpected education in marketing, time management, and business development. After freelancing as a graphic designer in the arts, culture and publishing sectors for a dozen years, she “retired” from client work to reignite her creativity by launching UPPERCASE, a quarterly print magazine for the creative and curious.
In this session, she’ll trace her professional path and share what she learned from client work, the highs and lows of creative entrepreneurship, and the secrets to how she manages to produce a quarterly magazine as a solo entrepreneur.
3 Main Take-Aways:
- Turn frustrations and obstacles into your advantage.
- Keep motivated and inspired.
- Get a personal look inside making a magazine.
