Sommerville founded Attik in 1986, in his grandmother’s attic, with a £2,000 startup grant from the UK’s young people’s charity The Prince’s Trust. It went on to establish offices in Leeds, London, New York, San Francisco, Sydney, and Los Angeles. In 2007, Attik was sold to Dentsu. Sommerville left Dentsu in September 2012, after fulfilling his five-year commitment to the company. Most recently, Sommerville has been leading a creative agency, Bonafide Guests Only (BGO).
Sessions
Every Company is a Design Company: Trends Affecting Today’s Creative Pros
Wednesday, May 6 • 3:00 – 3:45pm
It’s a significant trend shaping business now and for the future: Companies, especially consumer package goods companies, are becoming design companies. What does that mean for designers? They’re increasingly being asked to think far past aesthetics. With the lines blurring between branded content and design, design and consumer experience, and design leadership and cultural leadership, what do designers need to know to be prepared? Presented from the inside perspective of a company that’s leading the way in this trend —Coca-Cola —this session will explore the shifts that are changing the way designers work, collaborate and develop their careers.
3 Main Take-Aways:
- Understand how to bridge the divide between branded content and design
- Navigate coming changes as design—and the work of designers—continues to evolve
- Explore these developments via the real-world example of the Coca-Cola Company
