As the director of marketing at Widen, Jake Athey has spent the past 10 years driving online and offline marketing initiatives for the digital asset management (DAM) company. He’s focused on building awareness about DAM and how it can help organizations of any size improve operational efficiency, strengthen brand consistency and increase return on marketing investments. Jake leads the development of the inbound marketing programs at Widen and always has his eye on the next new technology. He has spoken about the important relationship between social media and digital assets at events including the American Marketing Association’s conference, MinneAnalytics and the Widen Summit.
Sessions
Making Time for the DAM Good Stuff!
Wednesday, May 6 • 3:00 – 3:45pm
When it comes to managing your content in a way that maximizes and optimizes your creative workflow and brand strategy, digital asset management (DAM) plays a critical role. DAM helps to ease workflow hassles so that you have more time for strategy, creativity and fun...AKA...the good stuff!
Join Kate Bennewitz, Creative Project Manager at Life Fitness and Jake Athey, Marketing Director at Widen, to learn how DAM impacts creative workflow by promoting brand consistency, leveraging communications between disparate business groups, and providing an agile process for team productivity. Kate and Jake will share their tips and tricks and experiences about what has worked and provide actionable strategies to deploy right away within your own organization.
