Ilise Benun is the founder of Marketing-Mentor.com and the Creative Business track of HOW Design Live. She is also an author, national speaker and business coach. She provides advice and accountability for designers and other creative professionals who are serious about growing their business. She has written 7 books, including The Creative Professional’s Guide to Money, The Designer’s Guide to Marketing and Pricing and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. She gives online courses through HOW Design University and CreativeLive.com. Her free email newsletter, Quick Tips from Marketing Mentor, is read by thousands. And she hosts an online store, Marketing-Mentor-Toolbox.com, featuring tools including The Designer’s Proposal Bundle (Volumes 1 and 2) and The Pricing Bundle. Details: www.marketing-mentor.com Follow her @MMToolbox
Listen in as Ilise Benun, Partner for How Design Live’s Creative Business program, interviews a different HDL speaker each week. Dig deeper into what’s driving design forward here.
Listen in as Ilise Benun, Partner for How Design Live’s Creative Business program, interviews a different HDL speaker each week. Dig deeper into what’s driving design forward here.
Sessions
Speed Networking & Coaching for Business Growth
Tuesday, May 5 • 6:15 – 7:30pm
Open to all attendees, this spectacular event will facilitate creatives to meet AND gain insights from people who buy their services. You will be rotating around tables so bring lots of business cards and pen/paper. This will be moderated by our networking “guru”, Terri Trespicio, and there will be a Networking Prep session the day before, if desired.
The Way We Work: Live Q&A With Jason Fried, Interviewed by Ilise Benun
Wednesday, May 6 • 4:15 – 5:00pm
In this Live Q&A, Jason Fried, Founder and CEO of Basecamp, will answer questions from the audience and from Moderator, Ilise Benun, Program Partner for the HDL Creative Business Track and Founder of Marketing Mentor, on a wide range of topics, including:
- Why Work Doesn’t Happen at Work (his widely-viewed TED talk)
- “Rework” and “Remote” (his best-selling books)
- The lessons he’s learned (and what he would have done differently) And whatever else the audience wants to know…
