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HOW Design Live 2015 Keynote Speakers
HOW Design Live 2015, Chicago design events

David Lesué has worked as a graphic designer/art director/creative director/interaction designer/user experience designer for the past 15 years. He has worked for Omniture, RiSER, Brigham Young University and Adobe. David currently leads the creative services team (web, print and video) as the creative director for Workfront (formerly AtTask).




Future-Proofing Your Design Team: 3 Lessons Learned From an Overnight Rebrand

Tuesday, May 5 • 11:30am – 12:15pm

As marketing environments change faster and faster, creative and design teams can feel hard-pressed to keep up. You may feel like you’re living paycheck to paycheck, and any last-minute catastrophe can bankrupt your team and send it spiraling out of control. David Lesuéexperienced that terrifying feeling first-hand when his lean, mean, agile creative team was hit with the monumental task of overhauling their company’s name, brand and creative assets in a ridiculously short time frame. Luckily, the team was well-positioned to handle the incoming flood with minimal disruption to their work-life balance —they had already developed a killer formula to future-proof their team against massive creative projects such as a company rebrand. 

Learn how in this tech session as David shares these tips to help you future-proof your design team by:

  1. Finding your rhythm.
  2. Doing the math.
  3. Getting naked.