Ashleigh is the creative director at the White House, where she manages design from within the Office of Digital Strategy. Examples of her team’s work include the web strategy behind each State of the Union, the maintenance and responsive redesign of WhiteHouse.gov, as well as the strategy behind all of the digital presences for the White House — which all serve a mission to create meaningful opportunities for engagement and participation between the administration and public. Ashleigh is also vice president and the incoming president for AIGA Washington, D.C., where she has been instrumental in forming a new initiative connecting and empowering designers across government. Ashleigh received a BFA in Graphic Design and a wonderful husband from Rhode Island School of Design (RISD).
Sessions
Designing for 1600 Penn. America’s Most Famous Public Icon
Thursday, May 7 • 3:00 – 3:45pm
Didn’t think the White House had its own creative department? Think again! Get an exclusive look inside 1600 Pennsylvania Avenue and learn how the in-house team is spearheading design innovation. White House creative director Ashleigh Axios will reveal—for the first time ever—how her small team transforms daunting challenges into amazing digital solutions. Learn her unique tactics for tackling big government assignments with limited resources, while overcoming impossibly quick timelines and experimenting under the glare of a global spotlight. Ashleigh doesn't share these insights every day, so don’t miss out!
3 Main Take- Aways:
- Get the inside scoop on what it’s like to have America as a client
- Learn how to maximize your output with limited resources
- Create your own precedent
