As head of the in-house agency at Saint-Gobain, a global manufacturing company that focuses on the construction and habitat markets, Amanda Froehlich has led the team through a dramatic evolution across the past few years. She has evolved her department from a purely tactical group that was “undervalued and underutilized” to a strategic partner that was positioned to provide integrated marketing solutions and other value-added services.
Throughout her 20-year career in the advertising/marketing industry Amanda has led various award-winning Creative teams. In her free time, she continues to have a dedicated passion to the fine arts and all things design.
Throughout her 20-year career in the advertising/marketing industry Amanda has led various award-winning Creative teams. In her free time, she continues to have a dedicated passion to the fine arts and all things design.
Sessions
Transformational Reorganization can be an Evolution Revolution
Wednesday, May 6 • 10:15 – 11:00am
In this session you’ll discover how YOU can create an “Evolution Revolution” by leading your in-house team through a transformational reorganization. Imagine attempting to change the tires on your car while going at 100mph, well, Amanda Froehlich, the Manager of Creative Operation at Saint-Gobain’s The Hive, is here to tell you that it can be done!
This is not a challenge for the faint of heart! Learn how a 36 year old in-house Creative Department, that was viewed as a low level production shop, in a global company that is coming up on its 350th anniversary, was turned on its ear and transformed into a leading In-house Creative Agency. You’ll learn the 5 key steps to a successful “evolution revolution” and how to adapt and implement these to create your own department transformation.
3 Main Take- Aways:
- Learn how to spot the opportunity for change and act on it
- Understand the risks/rewards that go along with a reorganization.... the good, the bad and the ugly
- Take away strategies to implement the 5 key steps to optimize and reorganize your team
