Shelley Gruendler, founder of Type Camp, is a typographer, designer, and educator who teaches, lectures, and publishes internationally on typography and design. She holds a PHD and an MA in The History and Theory of Typography and Graphic Communication from the University of Reading, England and a Bachelor of Environmental Design in Graphic Design from North Carolina State University, United States. Shelley has presented at TypoBerlin, ATypI, TypeCon, How, and TEDX; has published articles in Communication Arts, How, Slanted, and Step; and has judged international typography for Communication Arts, visual communication for Core77, and Canadian book design for the Alcuin Society. She loves traveling the world for Type Camp but loves returning home to the Canadian Typographic Archipelago.
Sessions
Learning About Letters: How to Learn, How to See, How to Use
Monday, May 4 • 12:00 – 12:45pm
This talk will cover a selection of techniques that Type Camps all over the world utilize in order to help designers and non-designers to understand letterforms better: how they look, how they read, and how they work. With projects that range from non-Latin glyph design to historic hand lettering, from typeface selection for specific applications to letting go of legibility, we guarantee that Type Campers never look at letterforms the same way again. After this talk, we promise that you won’t either.
