After working his way up through some of the most well regarded advertising agencies, Jeff became a Creative Director at BBDO NY. In 2011 he joined Facebook as a Creative Strategist, helping brands
develop content for the world’s largest social platform, and later became BuzzFeed’s first Chief Creative
Officer.
His work has been recognized by The One Show, Cannes, London International Awards, Communication
Arts, The Art Director’s Club, Webbys and Clios.
Jeff’s independent projects, including Hipster Traps and NYC’s Tourist Lanes, have garnered many
millions of views online and have been featured by The New York Times, Fast Company, and The Wall Street Journal. He currently lives in NYC and freelances around the world.
Sessions
Be Your Own Brand. Be Your Own Buzz.
Tuesday, May 5 • 10:15 – 11:00am
Sometimes the best way to offer guidance and direction for brands is to become a brand yourself. If we’re going to help companies articulate what they stand for in clear, interesting, and authentic ways, doing so for ourselves is a perfect way to highlight our abilities and expertise. In fact, agencies and brands are excited to work with those who’ve demonstrated how their point of view both looks and feels.
Jeff Greenspan has found that self-directed projects have kept him in the habit of constantly creating. Embarking on his own work has helped him connect with an audience of millions around the world, drawing like-minded clients and collaborators into his circle. Anyone pursuing creative endeavors professionally could benefit from not waiting for permission, or briefs, to assert themselves. Join Jeff as he brings this point of view to life through examples and stories that range from the rational to the ridiculous.
3 Main Take-Aways:
- Realize the enormous strength you can develop through independent projects
- Focus your energies towards making, rather than on talking about making
- Remember that by living and communicating with the world in authentic ways we can help brands do likewise
