Ed Gandia is a successful freelance copywriter, author, speaker and coach. He teaches freelancers how to create a business that enables them to earn more in less time, doing work they love, for better clients. He's the co-author of the bestselling book The Wealthy Freelancer, founder of International Freelancers Academy and host of the popular podcast, High-Income Business Writing. Ed's advice and insights have been featured on CNN Radio, CBS Radio News, Inc. magazine, The Huffington Post, The Christian Science Monitor, AirTran's Go magazine and The Writer, among others.
Sessions
Warm Email Prospecting: How to Find and Land More Clients Without the "Yuck!" Factor
Tuesday, May 5 • 11:30am – 12:15pm
Prospecting for clients is not everyone's favorite activity. Fortunately, there’s a much simpler and faster way to do it. It’s called "warm email prospecting."
Think of its as cold-calling with email … but without the "yuck" factor. It's ideal for both agencies and freelancers, and it's perfect if you don't enjoy prospecting. Or if you just don't have the time (or the motivation) to keep up with the latest self-marketing fad.
In this nuts-and-bolts session, freelance copywriter and business-building coach Ed Gandia will teach you how to write warm emails that get results. More important, you'll discover how to take the fear out of prospecting and how to add predictability to your monthly income.
You'll learn 3 classic psychological triggers that get prospects to respond to your message. And you'll walk away knowing how to write simple and short prospecting emails that get results.
