As a Cheater of Death by PowerPoint, Laura Foley transforms slides into effective marketing tools through workshops, consulting, and presentation design services. She specializes in helping engineers and high-tech professionals to become better PowerPoint communicators. Her client list includes Procter & Gamble, Nestlé, Fidelis Cybersecurity Solutions/General Dynamics, Juniper Networks, EMC, TE Connectivity, and VMware. A graduate of the Massachusetts College of Art and Design, Laura has over two decades' experience in presentation design, marketing, and copywriting. She lives in Central Massachusetts with her husband and two sons. Laura is a dedicated Cub Scout leader and a darn good cook.
Sessions
Marketing your Freelance Business: What Works, and How to Stick to it
Tuesday, May 5 • 3:00 – 3:45pm
Veteran freelancers Laura Foley and Tom Tumbusch reveal the self-promotion techniques that have dramatically changed their careers, and how they stay accountable for getting those jobs done. You'll discover what makes the difference between pounding pavement looking for gigs and being a "client magnet" who attracts awesome work—all on a shoestring budget!
3 Main Take-Aways:
- Schedule time for marketing, and treat it with the same respect as any client’s time.
- Using "Accountability Buddy" relationships is a great way to stay on track.
- You can't start frantically marketing when the work dries up. Some marketing methods take months or even years to bear fruit.
