ESX 2019 Registration

Press Release
News for Immediate Release

Jillian Bateman

Is Unlicensed Activity Fake News? ESX Explores the Issue

Nashville - Alarm company licensing is not new, but its enforcement and the public’s awareness seem to suggest otherwise. Industry experts will discuss why licensing should matter to the industry – and whether it really matters to the consumer at the Electronic Security Expo (ESX). The ESX CounterPoint Forum, titled “Unlicensed Activity – Fake News or Real Issue?” will take place on June 21 at 9:30 a.m. in Nashville.

“Unlicensed activity has plagued the industry for years,” says George De Marco, ESX Chairman. “Ever since state licensing began, new entrants are ignorant of the law or interpret it to benefit their strategy, rather than following the law."

With the influx of DIY security products, consumers often realize – after buying – that they need professional installation assistance or 24/7 monitoring services. When they look for professional help, do they consider licensing? How likely is it that they will choose a properly licensed alarm company for these services?

In addition, some states prohibit an unlicensed vendor from subcontracting an installation or providing monitoring service to another licensed company. As many industry professionals have experienced, licensing enforcement has proven difficult in several states.

How will states and municipalities handle licensing and its enforcement as the latest go-to-market strategies evolve, whether for residential or commercial systems? Should the industry champion new licensing and enforcement requirements? What will be the implications or unintended consequences of new state legislation? Will a hybrid licensing requirement evolve?

The waters are muddied, but the industry will come together to seek clarity in this robust discussion at ESX. Passionate security professionals from across the country will have the chance to voice their opinions on unlicensed activity and hear solutions from colleagues.

“The industry is evolving quickly, and so should licensing to keep pace with the changes,” says De Marco.

Unlike typical presentations, ESX CounterPoint Forums are open, highly interactive sessions, where debate is sparked. Industry professionals will discuss their views freely and passionately to sharpen each other through engaging dialogue.

The “Unlicensed Activity – Fake News or Real Issue?” CounterPoint Forum is part of the Rethink the Future education track at ESX, held June 19-22. This track, sponsored by, will focus on current trends, market shifts and the necessary forward-thinking strategies to move the industry ahead.

ESX will offer four educational tracks, so passionate security professionals of all backgrounds will find what they are looking for among the 35+ peer-led sessions.

Access to the ESX expo and exhibitor offered education is free.

Premium Passes, the event’s all-inclusive registration type, are priced at $199 for a limited time — to allow companies large and small to invest in the development of their leadership teams. Prices are set to increase soon. Register here.

For questions about the event or registration process, email

For inquiries on sponsorships and available booth spaces, contact the ESX Business Development team.

ESX brings together professionals who are passionate about the business of electronic security and life safety. Dealers, integrators and monitoring professionals attend ESX to connect with like-minded peers, learn from business thought leaders, and discover emerging trends and technologies. Exceptional peer-delivered education offers strategies that help security and life safety professionals run, grow, and maximize their businesses—as well as rethink the future. The exhibit hall showcases the latest products, technologies and services, while dynamic networking events offer professionals opportunities to engage and collaborate. Learn more at or follow us on: Twitter | Facebook | YouTube