ESX 2019 Registration
Next Session

Counterpoint – Clash of the Titans – How will MAGA affect You and the Industry?

Wednesday, June 20 | 10:00-11:15AM

Counterpoint – How will MAGA affect You and the Industry?
Wednesday, June 20, 2018 10:00AM - 11:15AM
Although you probably went to a different place, MSO’s, Apple, Google and Amazon may well be reshaping the world of electronic security and connected devices in homes and business forever, especially with Amazon’s recent acquisition of Ring. Although Amazon’s go-to-market strategies are not completely known, history has proven they disrupt industries, in a big way.

Be prepared to for an engaging debate on MAGA and learn the real news affecting your future:
• How will these Titans change the face of security?
• What impact will they have on traditional dealers and integrators?
• Will these companies deliver disruptive technologies that promise simpler, better and cheaper products and services?
• Should traditional companies partner with MAGAs?

What is a CounterPoint Forum vs. a traditional education session? These open, interactive sessions bring industry professionals together to explore a multitude of views that exist in the security industry — discussing opposing views freely and passionately. Debating the topic of the day, ideas and concepts will collide among the presenters and the audience, shaping not only what they believe, but why they believe it.
101 D
George De Marco photo
George De Marco
Managing Partner
DECO Ventures LLC
George De Marco has been involved in the electronic security industry since 1981. The company he founded, Greater Alarm, received nationwide recognition as one of the top 100 largest electronic security firms in the United States by Security Distributing & Marketing (SDM) magazine and received SDM’s most prestigious award, Dealer of the Year. In addition, Greater Alarm was named one of the INC. 500 fastest growing private companies in America for three consecutive years and was recognized as one of the leading custom electronics integrators in the United States by Custom Electronics Pro (CEPRO) magazine.

George is a published author of numerous industry publications and blogs, and continues to participate in industry conferences and events as a speaker and moderator. He received the President’s Award and Sara E. Jackson Award from ESA and a lifetime achievement award from the California Alarm Association for his industry contributions. George also was appointed by the Governor of California as a board member for the Bureau of Security and Investigative Services (BSIS).

George is managing partner for DECO Ventures and the ESX Chairman.
Robert Few photo
Robert Few
Managing Partner
The Connection Xchange
Robert is the Managing Partner of the Connection Xchange, a consulting company that caters to the development of existing security companies as well as organizations that are looking to enter the Connected Home and Security market.
Robert started his career with King Central as an alarm dispatcher and rose through the ranks within the organization to the Vice President of Criticom International (formerly King). During his tenure as Vice President he oversaw three monitoring centers, managed over 350 employees, grew the operation from 350,000 accounts to over 800,000, all while increasing and maintaining the operational service levels. In 2011, Few joined Time Warner Cable-IntelligentHome (now Charter Spectrum) where he built a compliance team to support the rollout of security services across 28 states. Along with his role in regulatory affairs, Robert also managed the sales to installation process as well as customer retention and the subscriber lifecycle.
Robert is the chairman of the ESA Rising Leaders Group and the Mentorship Program. He also has serves on several other committees inside ESA.
Robert was recognized as one of the Top 20 under 40 by SSN and received the 2018 Electronic Security Association Sara E Jackson award.
Kirk MacDowell photo
Kirk MacDowell
MacGuard Security Advisors, Inc.
Kirk is President of MacGuard Security Advisors, Inc. His 38 years of experience in the electronic security business includes establishing his own alarm company and growing it from a sole proprietorship to 70 employees. His company received the best new business award from the Pacific Palisades Chamber of Commerce. Kirk most recently served as Vice President of Platform Sales for where he was responsible for’s distribution strategy, cable channel initiatives and industry relations. He was also GM-Executive Vice President of Post Alarm System and has led two Central Stations through the UL listing process. Prior to joining, Kirk was Vice President of Intrusion Sales for United Technologies (Interlogix) for 9 years, formerly General Electric Security.

Kirk is a former president of the Los Angeles County Burglar and Fire Alarm Association and is on the board of directors of SIA, AIREF and SIAC and has been a past member of the Electronic Security Expo steering committee. Kirk also served 29 years with the Los Angeles County Sheriffs’ Department in both a regular and reserve capacity where he was promoted to the rank of Lieutenant Kirk holds an active Security Clearance and provides contract investigations for the U.S Intelligence Community. Sponsor Logo