ESX 2019 Registration

Attendee Spotlight: Shannon Beritzhoff, Branch Manager, First Alarm

ESX brings together leaders in the electronic security and life safety industry — professionals who are passionate about what they do. Meet Shannon.

Q: What are your day-to-day responsibilities at First Alarm? I manage the San Francisco East Bay office, the business development through networking and sales team supports, lead generation, approval of new installations, processing and billing of installations.

Q: Why register for ESX? Shannon Murphy is part of my YSP group (Young Security Professionals) and mentioned ESX at one of our meetings.

Q: Have you attended ESX in the past? Yes, I'll be attending with our sales manager.

Q: What are you hoping to get out of the show? I’m excited to see the new products that have been developing over the past year. Technology is changing SO quickly and it’s nice to see manufacturers serving our market with new ideas to meet customer demands.

Q: What do you hope to accomplish at First Alarm in the next year? My focus is on new business development. Our branch tends to lean heavily on the residential side and I would like to see us grow the commercial end of our business, while maintaining the high level of customer care that we provide to our residential customers.

Q: What do you think is the biggest obstacle facing the industry? I think our biggest obstacle is the customer expectation of being able to do it all and do it immediately. With things like Amazon Prime, customers expect to click one button and have something quoted, installed and even paid for. As a company, we are implementing new software and procedures to get as close to those customer expectations as possible.