ESX 2019 Registration
Next Session


Thursday, June 21 | 9:30-10:45AM

Next Gen Monitoring - Do Monitoring-on-Demand or Pay-as-You-Use Models Really Work?
Thursday, June 21, 2018 09:30AM - 10:45AM
Calling all traditional monitoring companies! How you respond to industry disruptors can make or break your business. Find out how new business models may be applied in your traditional monitoring space. Learn how to think out of the box to make the most of an untapped market in your area by understanding customer expectations and the impact on what you think you know about your business models.
• Analyzing your market share and other considerations to develop your business case
• Understanding your customer expectations in the world of DIY and MIY monitoring
• Building RMR with monitoring-on-demand
101 C
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Caroline H Brown
Executive Vice President
Security Central
I entered my family’s business in 2013 and have since grown into a leadership position providing new direction and growth for Security Central. To continue our fifty-five-year established monitoring facility, ownership has seen the key need for a younger generation to determine the value proposition moving forward. I am responsible for strategic developments and implementation throughout the organization. Today, I know timing is more critical than ever with the rapid change the industry faces. If we do not transform and shift towards more entrepreneurial thinking our companies risk sliding down the growth curve versus offering more to high-demand customer segments. I was in the Integrator Class of 2017 for Security Systems New 20 Under 40 and work closely with members of a variety of associations.
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Morgan Hertel
VP of Technology and Innovation
Rapid Response Monitoring
Since 2012, Morgan has held a leadership position at Rapid Response Monitoring Services, Inc. In May of this year, he was promoted to his new role as VP of Technology and Innovation to help his company leverage new and emerging technology in the monitoring space. As VP of Operations, he was responsible for all of operations, which included not only dispatch operations but also dealer support, software development, training, IT support and technical support for the dealers, many of which he will continue to oversee. Prior to RRMS, Morgan was Vice President and General Manager at MACE Security International for just over eight years.
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Mr. Mark Matlock
Senior Vice President Sales
I started in the retail side of alarm business in 1985 with Settle Security Services mainly doing builder systems. I cut my teeth installing and selling alarm systems and ultimately became GM and Director of Sales for Settle. I moved into wholesale monitoring sales in 1994 with Alarm Processing Corporation, which was the monitoring provider for Settle Security. I was promoted to VP of Sales in 1999. Helped grow APC from 10K monitored alarm accounts to over 120K accounts when we sold to Chubb in 2001. Served a short while with Counterforce USA (A Chubb owned company) as Account Acquisitions Manager where I oversaw the acquisition of over a dozen alarm companies. I joined UCC as VP of Sales in 2002. I helped grow it from 37K accounts to over 230K accounts when it sold to Lydia Security Monitoring, Inc. in 2016. I now serve as SVP of Sales for UCC. In addition, I have served on the Board of every local alarm association in Texas including serving as President for the local associations in Houston and San Antonio. I also served on the Board of the Texas Burglar and Fire Alarm Assn. for 5 years.
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Thomas Nakatani
IT VP - Customer Monitoring Technology & Product
ADT Security
Tom Nakatani has been with ADT for 27 years holding a number of positions. His background includes Call Center Operations and Monitoring Technology, M&A/Integration, Customer Applications, Video Services, and Industry Relations.

Tom's current role encompasses ADT's core monitoring center applications and infrastructure, and as of 2017 the product teams. Tom sits on the board of PPVAR and works closely with a number of security industry associations.

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