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Thursday, June 21 | 9:30-10:45AM

4 Pitfalls of Launching a New Product — And How to Avoid Them!
Thursday, June 21, 2018 09:30AM - 10:45AM
Launching a “revolutionary” product or service can be insanely exciting and terrifying at the same time. Without a thoughtful product launch roadmap, your chances of success dwindle greatly. If you and your company can spot the organizational pitfalls that can compromise a product launch, you’ll be well on your way to an insanely and successful endeavor. Before you experience a failure to launch, you’ll want to attend this eye-opening session and learn:
• Why innovation without a clear purpose does not deliver value to the end user
• How picking the wrong products and services can sink a launch
• How to properly evaluate and choose products and services for your customer base
• Why marketing matters before the launch
• Failure to set performance goals and track results is not an option
101 B
Kirk MacDowell photo
Kirk MacDowell
MacGuard Security Advisors, Inc.
Kirk is President of MacGuard Security Advisors, Inc. His 38 years of experience in the electronic security business includes establishing his own alarm company and growing it from a sole proprietorship to 70 employees. His company received the best new business award from the Pacific Palisades Chamber of Commerce. Kirk most recently served as Vice President of Platform Sales for where he was responsible for’s distribution strategy, cable channel initiatives and industry relations. He was also GM-Executive Vice President of Post Alarm System and has led two Central Stations through the UL listing process. Prior to joining, Kirk was Vice President of Intrusion Sales for United Technologies (Interlogix) for 9 years, formerly General Electric Security.

Kirk is a former president of the Los Angeles County Burglar and Fire Alarm Association and is on the board of directors of SIA, AIREF and SIAC and has been a past member of the Electronic Security Expo steering committee. Kirk also served 29 years with the Los Angeles County Sheriffs’ Department in both a regular and reserve capacity where he was promoted to the rank of Lieutenant Kirk holds an active Security Clearance and provides contract investigations for the U.S Intelligence Community.
Brad Wilson CPP photo
Brad Wilson CPP
President & COO
Mr. Wilson has over 25 years experience in the electronic security industry and is the President of RFI Communications and Security Systems, which has corporate offices located in San Jose, California. Joining RFI in 1983, Mr. Wilson has served in numerous capacities from project management, systems engineering, sales and operations. Being based in Silicon Valley, Mr. Wilson has had extensive experience in the strategic planning and implementation of large scale integrated solutions, from design standards to alliances with architects, consultants, engineers, and general contractors for many top Fortune 500 companies. He is also the Facility Security Officer (FSO) for the organization, and has supported RFI’s presence in the DoD sector and aerospace industry.

Mr. Wilson is a recognized industry leader. He has served as Chapter Chairman for the San Francisco Bay Area Chapter (SFBA) of the American Society for Industrial Security (ASIS), He continues to support numerous committees for the Chapter. He has earned his CPP certification with the Professional Certification Board of the American Society for Industry Security in 1996.

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