| Saturday, July 13, 2019 | |||
| 8:00 am - 5:00 pm | Registration Open | ||
| 9:00 am - 5:00 pm | Pre-Institute Workshop: Human Centered Design: Diversity in Schools (additional fees apply) [More Info] Carla Silver, Executive Director & Co-Founder, Leadership + Design | ||
| 6:00 pm - 8:00 pm | Pre-Institute Event: Founders Dinner sponsored by Measuring Success (additional fees apply) [More Info] | ||
| Sunday, July 14, 2019 | |||
| 8:00 am - 12:00 pm | Pre-Institute Workshop: Communicating for Admission Success (additional fees apply) [More Info] Dean Brenner, President & Founder, The Latimer Group | ||
| 8:00 am - 12:00 pm | Pre-Institute Workshop: Human Centered Design: Diversity in Schools (Continued) [More Info] | ||
| 8:00 am - 6:00 pm | Registration Open | ||
| 10:30 am - 7:30 pm | Sponsor Displays [More Info] | ||
| 12:00 pm - 1:30 pm | Pre-Institute Event: Networking Lunch (additional fees apply) [More Info] | ||
| 2:00 pm - 3:30 pm | Climbing to Success in an Ever Changing Landscape Sponsored by Community Brands [More Info] Janice Crampton, Executive Director/CEO, AISAP | ||
| 3:30 pm - 5:30 pm | ELEVATE Challenge for Cohort Groups [More Info] | ||
| 5:30 pm - 7:30 pm | Welcome Reception Sponsored by SchoolAdmin [More Info] | ||
| Monday, July 15, 2019 | |||
| 7:00 am - 8:00 am | Breakfast on Your Own [More Info] | ||
| 8:00 am | Buses depart for Colorado Springs School [More Info] | ||
| 8:45 am - 9:15 am | Morning Announcements | ||
| 8:45 am - 4:00 pm | AISAP Information Table [More Info] | ||
| 9:15 am - 10:15 am | Persuasive Communication Skills for the 21st Century [More Info] Dean Brenner, President & Founder, The Latimer Group | ||
| 10:15 am - 10:45 am | Class Photo | ||
| 10:45 am - 11:45 am | Advancing your AQ (Articulation Quotient) [More Info] Ray Diffley, RD3 | ||
| 10:45 am - 11:45 am | Beyond Open House - Ideas to Attract and Cultivate Prospective Families [More Info] Joseph Silvestri, Director of Admissions and Financial Assistance, The Blake School Adriana Matzke, Associate Director of Admissions and Financial Assistance, The Blake School | ||
| 10:45 am - 11:45 am | Data Toolkit: Using Data to Maximixe Recruitment and Retention [More Info] Orna Siegel, Director of Enrollment and Tuition Assistance, Charles E. Smith Jewish Day School | ||
| 10:45 am - 11:45 am | Entering Admissions: Where Mission Meets School Culture [More Info] Steve Salvo, Assistant Head of School, Trinity Episcopal School | ||
| 10:45 am - 11:45 am | Honing in on Your School’s Unique Prime Prospects: The Advent of Data 3.0 [More Info] Dr. Harry Bloom, Senior Vice President, Client Solutions, Measuring Success Geordie Mitchell, Director of Enrollment Management, Buckingham Browne & Nichols School | ||
| 10:45 am - 11:45 am | Legal Implications of Admission and Enrollment Directors [More Info] Peter Witham, CRED.education | ||
| 10:45 am - 11:45 am | Leveraging Your Admissions Communication to Create Impact Across Audiences and Mediums [More Info] Lisa Leidy, Agency Principal, Square Spot Design | ||
| 10:45 am - 11:45 am | Marketing to Millennial Parents: Is Your Admissions Office Ready? [More Info] Rob DiMartino, Founding Member and Chief Evangelist, Active Internet Technologies, LLC (DBA Finalsite) | ||
| 10:45 am - 11:45 am | Maximize Enrollment Strategies [More Info] Tammy Barron, President & Senior Partner, School Growth LLC Scott E Barron, Founder & Chief Executive Officer, School Growth LLC | ||
| 10:45 am - 11:45 am | Motivating, Leading and Assessing Admission Teams: Tactics for the Seasoned Manager [More Info] Peter Anderson, Director of Admission & Enrollment Management, The Episcopal Academy | ||
| 10:45 am - 11:45 am | The Students Speak for Themselves: Creating and Running a Premier Student Ambassador Program [More Info] Elizabeth Perkins, Director of Admission & Marketing, Westminster Academy | ||
| 10:45 am - 11:45 am | Understanding and Explaining Financial Aid Calculations: The Foundation of Your Tuition Assistance Program [More Info] Matt Richardson, Senior Vice President, FACTS Managment | ||
| 11:45 am - 1:00 pm | Lunch (included for all attendees) | ||
| 1:00 pm - 2:00 pm | Attracting and Enrolling Scholar-Athletes: Tactics and Take-Aways for Partnering, Marketing and Assessment [More Info] Carolyne Totherow, Associate Director of Admission, The Episcopal Academy Carolyn Polley, Director of Financial Aid & Associate Director of Admission, The Episcopal Academy | ||
| 1:00 pm - 2:00 pm | Can Advertising solve your Marketing Challenges? Setting an Ad Budget with Best Practices [More Info] Peter Anderson, Director of Admission & Enrollment Management, The Episcopal Academy | ||
| 1:00 pm - 2:00 pm | Creating High Performing Teams to Meet Your Goals [More Info] Rebecca Eckstein, President, Admission Network, LLC | ||
| 1:00 pm - 2:00 pm | Creating Your Own Enrollment Dashboards in Google Sheets [More Info] Geordie Mitchell, Director of Enrollment Management, Buckingham Browne & Nichols School | ||
| 1:00 pm - 2:00 pm | Developing a Win-Win Student Ambassador Program: From Recruitment through Onboarding [More Info] Amy Gay, Associate Director of Admissions, Episcopal School of Jacksonville Amanda Deringer, Associate Director of Admissions, Grades 9-12, Georgetown Day School | ||
| 1:00 pm - 2:00 pm | Entering Admissions: A+B=C | What is Enrollment Management? [More Info] Patty Bloom, Director of Admissions and Marketing, Saul Mirowitz Jewish Community School | ||
| 1:00 pm - 2:00 pm | How Healthy Is Your School? [More Info] Tammy Barron, President & Senior Partner, School Growth LLC Scott E Barron, Founder & Chief Executive Officer, School Growth LLC | ||
| 1:00 pm - 2:00 pm | How to Leverage Digital Marketing for Admissions Events [More Info] Jake Youmell, Co-Founder, Enroll Media Group Angie Ward, Co-Founder, Enroll Media Group | ||
| 1:00 pm - 2:00 pm | Perpetual/Continuous Enrollment: From a Practical Point of View [More Info] Sam Geisler, Director of Admissions, Episcopal School of Jackonville Larry Jensen, Director of Admissions, St. Stephen's Episcopal School | ||
| 1:00 pm - 2:00 pm | The Evolution of Interviews: From One-on-one Conversations to Group Activities [More Info] Matt Lai, Director of Admissions and Enrollment Management, Avenues Silicon Valley Taryn Grogan, Director of Admissions, The Nueva School | ||
| 1:00 pm - 2:00 pm | You Can't Do it Alone: Cultivating Admission, Marketing, Development and Program Collaboration to Foster Unprecedented Enrollment Growth [More Info] Joe Connolly, Chief Advancement and Enrollment Officer, Hillbrook School | ||
| 1:00 pm - 3:00 pm | Challenge Scenario 1: Enrollment Offers from Competitors (2 Hr Session) [More Info] Peter Witham, CRED.education | ||
| 2:00 pm - 2:30 pm | Afternoon Break | ||
| 2:30 pm - 3:30 pm | Creating Your Own Enrollment Dashboards in Google Sheets (REPEAT) [More Info] Geordie Mitchell, Director of Enrollment Management, Buckingham Browne & Nichols School | ||
| 2:30 pm - 3:30 pm | Developing a Win-Win Student Ambassador Program: From Recruitment through Onboarding (REPEAT) [More Info] Amy Gay, Associate Director of Admissions, Episcopal School of Jacksonville Amanda Deringer, Associate Director of Admissions, Grades 9-12, Georgetown Day School | ||
| 2:30 pm - 3:30 pm | Enrollment Management: From On-Boarding to Retention [More Info] Rebecca Malotke-Meslin, Director of Enrollment and Financial Aid, The Avery Coonley School | ||
| 2:30 pm - 3:30 pm | Entering Admissions: Marketing-More Than Just a Billboard [More Info] Debby Murphy, Director of Education & Learning, AISAP Mercedes Maskalik, Director of Marketing & Communications, Cate School | ||
| 2:30 pm - 3:30 pm | How to Leverage Digital Marketing for Admissions Events (REPEAT) [More Info] Jake Youmell, Co-Founder, Enroll Media Group Angie Ward, Co-Founder, Enroll Media Group | ||
| 2:30 pm - 3:30 pm | Looking into the Crystal Ball [More Info] Larry Jensen, Director of Admissions, St. Stephen's Episcopal School | ||
| 2:30 pm - 3:30 pm | Maximize Enrollment Strategies (REPEAT) [More Info] Tammy Barron, President & Senior Partner, School Growth LLC Scott E Barron, Founder & Chief Executive Officer, School Growth LLC | ||
| 2:30 pm - 3:30 pm | Motivating, Leading and Assessing Admission Teams: Tactics for the Seasoned Manager (REPEAT) [More Info] Peter Anderson, Director of Admission & Enrollment Management, The Episcopal Academy | ||
| 2:30 pm - 3:30 pm | Podcasting to Build Your School's Brand [More Info] Inez Odom, Assistant Head of School for Enrollment Management and Outreach, La Jolla Country Day School | ||
| 2:30 pm - 3:30 pm | There’s Only Me! An Enrollment and Marketing Office of One [More Info] Courtney Haindel, Client Relationship Manager, FACTS SIS | ||
| 2:30 pm - 3:30 pm | Transform your Admissions Office through Perpetual/Continuous Enrollment [More Info] Elizabeth DiMartino, Director of Enrollment and Marketing, Sarasota Christian School | ||
| 3:30 pm - 4:15 pm | Buses depart for Cheyenne Mountain Resort | ||
| 3:40 pm - 4:15 pm | Colorado Springs School Tour (Optional) | ||
| 5:00 pm - 6:30 pm | Reception Sponsored by SchoolAdmin [More Info] | ||
| 7:00 pm | Dinner on Your Own [More Info] | ||
| Tuesday, July 16, 2019 | |||
| 7:00 am - 8:00 am | Breakfast on Your Own [More Info] | ||
| 8:00 am | Buses depart for Colorado Springs School [More Info] | ||
| 8:00 am - 4:00 pm | AISAP Information Table [More Info] | ||
| 8:30 am - 9:30 am | Meet with Cohort Groups | ||
| 9:30 am - 10:30 am | Attracting and Retaining Latino Students and their Families [More Info] Yvette Bonaparte, Director of Admission, San Francisco Friends School | ||
| 9:30 am - 10:30 am | Beyond Admissions: From Gatekeeper to Community Builder [More Info] Taryn Grogan, Director of Admissions, The Nueva School Davion Fleming, Associate Director of Admissions, The Nueva School | ||
| 9:30 am - 10:30 am | Developing a Win-Win Parent Ambassador Program: From Recruitment through Onboarding [More Info] Amy Gay, Associate Director of Admissions, Episcopal School of Jacksonville | ||
| 9:30 am - 10:30 am | Entering Admissions: Adventures in Financial Aid [More Info] Larry Jensen, Director of Admissions, St. Stephen's Episcopal School Christina Townsend-Hartz, Director of Admission and Financial Aid, University School | ||
| 9:30 am - 10:30 am | Focusing on the Funnel [More Info] James Collins, Regional Director, SchoolAdmin Joseph Silvestri, Director of Admissions and Financial Assistance, The Blake School | ||
| 9:30 am - 10:30 am | Generating More Mission-Appropriate Students with Digital Marketing [More Info] Jake Youmell, Co-Founder, Enroll Media Group | ||
| 9:30 am - 10:30 am | How Safety Preparedness Affects Campus Admissions [More Info] Chris Joffe, Founder/CEO, Joffe Emergency Services | ||
| 9:30 am - 10:30 am | Is Your School Considering a Tailored or Indexed Tuition Model? [More Info] Glynn Below, Director of Admission, Randolph School Adam Bernick, Director of Institutional Advancement, Randolph School | ||
| 9:30 am - 10:30 am | Leveraging Target Audience Market Research to Inform Brand and Enrollment Strategy for Independent Schools [More Info] Catie Gibbons, Director of Admission, Garrison Forest School Jonathan Oleisky, President, Kalix Marketing | ||
| 9:30 am - 10:30 am | Positioning Yourself as a Leader at your School [More Info] Bradford Reed, Principal Consultant, Admission Management LLC Geordie Mitchell, Director of Enrollment Management, Buckingham Browne & Nichols School | ||
| 9:30 am - 10:30 am | Understanding Your Market Through Data [More Info] Bobby Holt, Director of Financial Aid, Associate Director of Admission, Maret School Eric Heilman, Institutional Researcher, Math Teacher, Maret School | ||
| 9:30 am - 11:30 am | Challenge Scenario 2: School Applicant with Significant Learning Disorders (2 Hr Session) [More Info] Peter Witham, CRED.education | ||
| 10:30 am - 11:00 am | Morning Break | ||
| 11:00 am - 12:00 pm | A Series of Anecdotes is Not a Data Set: Using Data at Each Step of the Cycle to Inform Your Enrollment Management Plan and Efforts [More Info] Scott Schamberger, Assistant Headmaster for Admission & College Counseling, Woodberry Forest School Karla Vargas, Director of Enrollment and Marketing, Foxcroft School | ||
| 11:00 am - 12:00 pm | Considering a Tailored or Indexed Tuition Model? Lessons Learned (REPEAT) [More Info] Glynn Below, Director of Admission, Randolph School Adam Bernick, Director of Institutional Advancement, Randolph School | ||
| 11:00 am - 12:00 pm | Creative Outreach Marketing-Bring Hundreds to Your Campus! [More Info] Kathleen Visconti, Director of Enrollment Management, The Elizabeth Morrow School | ||
| 11:00 am - 12:00 pm | Developing a Win-Win Parent Ambassador Program: From Recruitment through Onboarding (REPEAT) [More Info] Amy Gay, Associate Director of Admissions, Episcopal School of Jacksonville | ||
| 11:00 am - 12:00 pm | Entering Admissions: Information Systems-Demographic and Institutional Research [More Info] Geordie Mitchell, Director of Enrollment Management, Buckingham Browne & Nichols School | ||
| 11:00 am - 12:00 pm | Generating More Mission-Appropriate Students with Digital Marketing (REPEAT) [More Info] Jake Youmell, Co-Founder, Enroll Media Group | ||
| 11:00 am - 12:00 pm | Regression Analysis: An introduction to an Essential Admission Office Tool [More Info] Pete Dignard, Associate Director of Admission, Phillips Academy Andover Vivien Mallick, Director of Admission Operations, Phillips Academy Andover | ||
| 11:00 am - 12:00 pm | Survey Optimization - Proven Techniques to Generate Data You Can Use [More Info] Dana Nelson-Isaacs, Founder and Principal, DNI Consulting | ||
| 11:00 am - 12:00 pm | Thinking Ahead: Strategic Enrollment Management [More Info] Charles Barrow, Sales Director, SchoolAdmin | ||
| 11:00 am - 12:00 pm | Using Choice Architecture and a Strengths-Based Approach to Enrollment Management [More Info] Peter Wickman, Director of Admission and Financial Aid, The White Mountain School Allison Letourneau, Associate Head of School for Enrollment Management, The White Mountain School | ||
| 11:00 am - 12:00 pm | You've Admitted Me, Now Help Me Stay: Creating a Transition Program for Non-Traditional Students and Families [More Info] Marcus Wells, Director of Financial Aid and Student Transition, Episcopal School of Jacksonvile | ||
| 12:00 pm - 1:00 pm | Lunch Break (Included for all attendees) | ||
| 1:00 pm - 2:00 pm | 7 Videos Every Independent School Should Have -- and How to Manage Them [More Info] Lisa Howell, Director of Marketing & Communications, Delaware Valley Friends School Joe Monzo, Owner/Operator, Monzo Media Productions | ||
| 1:00 pm - 2:00 pm | Entering Admissions: Assessment Tools [More Info] Katherine O'Neal, Asst. Head of School for Enrollment Management, Hawken School | ||
| 1:00 pm - 2:00 pm | Growing Together: Increasing Enrollment and Transforming the Student Experience Through Interdepartmental Collaboration [More Info] Stephanie Morin, Assistant Head of School for Institutional Advancement, St. Andrew's School Alexandra McMullen, Director of Middle School, St. Andrew's School | ||
| 1:00 pm - 2:00 pm | How to Make Your Stake as a Young Admissions Professional [More Info] Davion Fleming, Associate Director of Admissions, The Nueva School Alexis Harrell, Associate Director of Admissions, Brentwood School | ||
| 1:00 pm - 2:00 pm | Legal Implications of Admission and Enrollment Directors (REPEAT) [More Info] Peter Witham, CRED.education | ||
| 1:00 pm - 2:00 pm | Leveraging Google Analytics & Tag Manager to Improve Marketing ROI [More Info] Angie Ward, Co-Founder, Enroll Media Group | ||
| 1:00 pm - 2:00 pm | Optimizing Your School's Relative Perceived Value to Support Enrollment Growth [More Info] Dr. Harry Bloom, Senior Vice President, Client Solutions, Measuring Success | ||
| 1:00 pm - 2:00 pm | Politics, Empathy, and Strategy- The Work of Balancing Stakeholders [More Info] Orna Siegel, Director of Enrollment and Tuition Assistance, Charles E. Smith Jewish Day School | ||
| 1:00 pm - 2:00 pm | Top 5 Considerations in Using Standardized Test Scores in the Admission Process [More Info] Rochelle Michel, Executive Director, ISEE, Educational Records Bureau (ERB) | ||
| 1:00 pm - 2:00 pm | Using Data to Power Your Messaging Strategy [More Info] Dana Nelson-Isaacs, Founder and Principal, DNI Consulting | ||
| 2:00 pm - 2:30 pm | Afternoon Break | ||
| 2:30 pm - 3:30 pm | 20 Touch Points: Keeping Prospective Families Engaged [More Info] Jamal Shipman, Associate Director of Admission, Lincoln School | ||
| 2:30 pm - 3:30 pm | Creating a Collaborative Regional Consortium of Admissions Professionals [More Info] Lisa Aquino, Director of Admission, The Hamlin School Tania Lowenthal, Director of Admissions, Brandeis School of San Francisco Dana Nelson-Isaacs, Founder and Principal, DNI Consulting | ||
| 2:30 pm - 3:30 pm | Entering Admissions: Interview & Presentation Tips and Techniques [More Info] Debby Murphy, Director of Education & Learning, AISAP | ||
| 2:30 pm - 3:30 pm | Financial Aid As An Enrollment Strategy [More Info] Alisa Evans, Managing Partner, Mission Enrollment Strategy Solutions, LLc | ||
| 2:30 pm - 3:30 pm | Growing Together: Increasing Enrollment and Transforming the Student Experience Through Interdepartmental Collaboration (REPEAT) [More Info] Stephanie Morin, Assistant Head of School for Institutional Advancement, St. Andrew's School Alexandra McMullen, Director of Middle School, St. Andrew's School | ||
| 2:30 pm - 3:30 pm | Leveraging Google Analytics & Tag Manager to Improve Marketing ROI (REPEAT) [More Info] Angie Ward, Co-Founder, Enroll Media Group | ||
| 2:30 pm - 3:30 pm | More Than a Feeling: Connecting Data, Gut, and Action in Admissions [More Info] Katrina Lappin, Director of Admissions, The Center for Early Education | ||
| 2:30 pm - 3:30 pm | Politics, Empathy, and Strategy- The Work of Balancing Stakeholders (REPEAT) [More Info] Orna Siegel, Director of Enrollment and Tuition Assistance, Charles E. Smith Jewish Day School | ||
| 2:30 pm - 3:30 pm | Using a Net Revenue Model to Drive Enrollment Strategy [More Info] Andrew Cocco, Director of Enrollment Management, Montgomery School | ||
| 2:30 pm - 3:30 pm | Utilizing Data to Enhance Enrollment [More Info] Dean Pickard, Sales Director, SchoolAdmin | ||
| 3:30 pm - 4:15 pm | Buses depart for Cheyenne Mountain Resort | ||
| 6:30 pm - 7:00 pm | Reception [More Info] | ||
| 7:00 pm - 9:00 pm | Dinner & Relaxation [More Info] | ||
| Wednesday, July 17, 2019 | |||
| 7:30 am - 11:30 am | AISAP Info Desk [More Info] | ||
| 8:00 am - 9:00 am | Breakfast with Cohort Groups sponsored by FACTS [More Info] | ||
| 9:00 am - 10:15 am | Reflections and Next Steps [More Info] Janice Crampton, Executive Director/CEO, AISAP | ||
| 10:30 am - 11:30 am | Beyond Managers: Admission Professionals as Change Agent Advocates for Creating a School of the Future [More Info] Pat Bassett, President & Senior Consultant, Heads Up Educational Consultants | ||
| 11:30 am - 12:00 pm | Lessons in Leadership & Closing Remarks [More Info] Janice Crampton, Executive Director/CEO, AISAP | ||
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