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Tania Lowenthal is the Director of Admissions and Marketing at The Brandeis School of San Francisco. She has spent most of her professional career in admissions and marketing independent schools. Although her journey began in hispanic advertising (as a Colombian native) after graduating from UMass Amherst, she later pursued a masters degree from The Graduate Theological Union and UC Berkeley which lead to her work in Jewish Day Schools. Enrollment management is so dynamic and complex, that it has provided ample opportunities to learn, grow and collaborate with colleagues and other organizations towards the work on growing and strengthening schools.