As the market evolves, tuitions rise and competition for talented applicants becomes fiercer, every bit of data helps when it comes to making strategic choices to fill your admission funnel. This session will cover how Maret School synthesized data from their current student populations with information from ESRI and other third party platforms to identify growth opportunities within their recruitment program. Through this case study, attendees can learn how to leverage readily available data to deepen and expand their markets through targeted marketing campaigns.