There are not enough hours in the day to get it all done. Luckily, your current parents love your school and they want to help and be more connected to the mission!  Learn how creating a parent ambassador program will strengthen your parent community, increase reenrollment, and ease the workload within your office. Developing a strong parent ambassador program is essential for the admissions office. Research tells us families trust their peers more than they trust advertising. We must engage and utilize our current parents to support enrollment and further the mission and sustainability of our schools.