The realities of the 21st Century have changed the way we must communicate. There is more access to information and more access to each other than ever before. Attention spans have plummeted. Admission professionals, just like every other professional, must adapt the way they comunicate to capture attention and make an impression. In this talk, Dean Brenner, President and Founder of the Latimer Group, will provide specific concepts and tools that will help you thrive with any audience-applicants, parents, school leaders, coaches, and colleagues.