Sponsored Sessions

The ARF is proud to help our sponsors present at Re:Think 2014!
See below for a full list of sessions.

Monday

Power Breakfast Sessions
8:15–8:45am
Getting Cross-Media Measurement Right
Crack key cross-media measurement issues impacting the media market.
Artie Bulgrin – SVP, Research & Analytics, ESPN

Jeff Chaban – SVP, Research & Analytics, Starcom MediaVest
Group 
Moderator: Joan FitzGerald – SVP, TV and Cross-Media, comScore

The Dark Side of Social Media
The side of social media not reflected in daily activity.
Jehan Hamedi – Sr. Manager, Strategic Market Development, Crimson Hexagon

11:20–11:40am
Using Mobile Shopping Behavior to Design Exceptional Ad Performance
Research on consumer preferences and mobile shopping experience is used to create exceptionally performing rich media ads.
Taimour Azizuddin – Manager, Global Research & Insights, InMobi

11:45am–12:30pm
From Airwaves to Aisles: Measuring Sales Impact with Single Source
Nielsen Catalina Solutions, Nielsen Audio and Clear Channel Radio + Entertainment collaborate to create the first single source measurement tool built specifically for the radio industry.
Radha Subramanyam – EVP, Insights, Research, & Analytics, Clear Channel

Leslie Wood – CRO, Nielsen Catalina Solutions

1:50–2:10pm
Redefining Reporting and ROI in 2014

Building better deliverables with “REAL ROI.”
Vincent Chang – Director, Strategy and Marketing, Netvibes
Christian Damsen – VP Business Development, NAM

2:20–2:40pm
How New Consumer Data Science Strategies Deliver Insights Without Limits
Next-generation data science strategies – how consumer brand clients are gaining an edge
John Dick - CEO and Co-Founder, CivicScience, Inc.
Ross McGowan – Director of Data Science, CivicScience, Inc.

2:20–2:40pm
Moneyball Marketing: Key Ratios & Leading Indicators of Marketing Effectiveness
Critical metrics and ratios that top brands use to optimize marketing spending decisions.
Jennifer Zeszut – CEO, Beckon

2:20–2:40pm
Enhancing Global Brand Positioning with Implicit Research Technology

Using implicit research to measure subconscious drivers of consumer behavior and brand perception.
Faith James – VP, Strategic Marketing, Sentient Decision Science, Inc.
Roddy Knowles – Sr. Delivery Manager and Mobile Research Expert, Research Now

5:30–6:00pm
The New Living Room
Hear “first hand” from consumers about how their choices are impacting their relationship with video.
Barry Blyn – VP, Consumer Insights, ESPN

Flora Kelly – Associate Director, Consumer Insights, ESPN
Wendy Loxley – Research Associate Manager, Consumer Insights, ESPN

5:30–6:30pm
How Smart Brands Make More Money: Exploring Brand Premium

Learn how to grow meaningfully different brands in today’s highly competitive marketplace.
Nigel Hollis – Chief Global Analyst, Millward Brown; Author, The Meaningful Brand

Tuesday

Power Breakfast Sessions
8:15–8:45am
How to Identify, Target and Activate High-Value Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World
New methods to target high-value households across multiple platforms for the biggest ROI.
Jon Beauchamp – Principal, New Media Solutions, IRI
Srishti Gupta – EVP and General Manager, New Media Solutions, IRI

Single-source Cross-Media Measurement: The Keys to the New Kingdom

Unlocking the value of cross-media ad planning, buying and effectiveness measurement.
Jonathan Steuer – CRO, TiVo

10:50–11:10am
Neuroscience Tools for Optimizing the Resonance of Advertising Creative
Capturing the viewer’s immediate unfiltered reactions to diagnose which aspects of an ad execution resonate, yielding powerful objective insights to guide creative optimization.
Michael Smith – Director, Industry Relations, Nielsen

11:20–11:40am
The Princess and the Pea – Marketing Mix vs. Other Methodologies
Examining In-Store advertising vehicles (which are often misread).
Demos Ioannou – Principal, DCI Consulting

11:20–11:40am
The Future of Brand Measurement
Advertiser attitudes toward digital spending and the changes needed to improve the measurement of advertising impact online.
Jason Miller – Director, Product Management, Google

11:20–11:40am
Using Social Analytics to Run Your Business at Speed of Social
Social understanding can help your organization begin to make sense of the maelstrom that is The Crowd.
Malcolm De Leo – Chief Evangelist, NetBase

11:20–11:40am
Health & Wellness Grows Up: How to Increase Your ROI
Activating NMI’s consumer segmentation for a healthier ROI.
Steve French – Managing Partner, NMI

11:20–11:40am
BabyCenter21st Century Mom – Millennial Mom Report
Insights surrounding today’s newest mom’s mindset, media habits, priorities and preferences.
Marie Leonte – Sr. Manager, Consumer Insights, BabyCenter, LLC

11:20–11:40am
Did You Pack Your Own Bags?” Effective, Respondent- Friendly B2B Validation
Control quality without making respondents feel they’re in a long line at airport security.
Paul Johnson – Director Analytics, SSI
Jackie Lorch – VP, Global Knowledge Management, SSI

12:30–12:45pm
What You Don’t Know Can Hurt You: Staying a Step Ahead of the Moving Media Consumer
Get a preview of CBS’ updates on comprehensive segmentation of the U.S. media consumption market.
David Poltrack – CRO, CBS Corporation; President, CBS VISION

2:20–2:40pm
Personalizing Ad Delivery
Introduction to GMI’s newest tool for painting 360 views of today’s digital consumers.
Mitch Eggers, Ph.D. – Chief Scientist, GMI

2:20–2:40pm
CrowdWeaving: Co-Creating With Your Consumers
Learn about the CrowdWeaving process for consumer-led ideation and brand development.
Karen Bakos – Director, Consumer Insights, Time Inc.
Kseniya Ivnitskaya – Research Manager, Time Inc.

2:20–2:40pm
Big Data to Talk Like Your Consumers
How big data helps brands leverage a deep understanding of consumer language and impact communications.
John DuBois – Co- Founder & President, Oculus360
Lura Hobbs – VP, Marketing, Oculus360
Sean Parker – CTO, Oculus360

2:20–2:40pm
Super Bowl Advertising: In the Scrimmage Moment with Mobile

How mobile adds an extra layer of understanding by collecting in-the- moment reactions of viewers during the Super Bowl.
Mike Billingsley – VP, Client Development, Research Now Mobile
Georgia Phillips – Client Service Director, Luma Research

2:20–2:40pm
Learn How a New Kind of Marketing Mix Modeling is Better for Media Planning
Proven advantages of agent-based modeling to media planners.
Mark Battaglia – CEO, ThinkVine

2:20–2:40pm
Data Quality: Then & Now, an Evolving Ecosystem
From the supply-side to the demand-side of online research, one thing is certain…we’re all in this together.
Dyna Boen – Chief Revenue Officer, TrueSample

3:00–3:45pm
The New Lifestyle and Psychographic Dimensions of Today’s Dynamic U.S. Media Consumer
At Re:Think 2011, CBS unveiled a comprehensive segmentation of the U.S. media consumption market. Hear an update of that segmentation based on new research with added coverage of the vital social media, mobile, and second screen components of the media landscape.
David Poltrack – CRO, CBS Corporation; President, CBS VISION

4:00–4:45pm
Big Data: Big Results
Big data has generated big results for political clients. Learn how data was used to inform advertising strategy, extend reach to the right voters and garner candidate support.
Dan Sinagoga – VP, Political Sales, Comcast Spotlight Eric Schmitt - EVP, Communications, Allant Group
Tim Kay – Director of Political Strategy, NCC

4:00–4:45pm
The Perfect Pair: Brand & Customer Experience
Learn why businesses believe that brand thinking and customer experience/satisfaction go hand in hand in understanding the health of the business.
Kajoli Tankha – Campaign Insights Director, Microsoft Eric Villain, Managing Director, GfK Brand and Customer Experience