Ogi Radić
Research Manager
Research Now
Bio coming soon!
Sweta Agrawal
Director, Analytics, Centre of Excellence
Starcom MediaVest Group
Sweta Agrawal works with Starcom Mediavest Group’s Analytics Centre of Excellence in India, driving analytical solutions for brands like Coca Cola, Samsung, Axis Bank, and Kotak Mahindra Bank. She has over four years of analytics experience in statistical analysis and predictive modeling and has worked in the banking and IT sector in driving analytics for CRM initiatives. Sweta’s previous roles with Citibank and Hewlett Packard involved projects spanning purchase behavior, customer experience, and social media analytics. Her previous works have been presented at the Information and Communication Technologies and Applications 2011 conference and Orlando and Predictive Analytics World 2012 in Chicago. Sweta has a degree in economics and also specialized in quantitative economics at the Indian Statistical Institute in Kolkata.
Robert Atencio
Global VP of Consumer Insights
Robert Atencio is global VP of Consumer Insights for Pfizer Consumer Healthcare, overseeing insights for some of the top selling OTC brands in the world. Previously, he was VP and officer of Insights and Customer Strategy for Wal-Mart stores U.S. Over the last eight years, Robert and his teams have won six ARF Ogilvy Awards and in 2009 he received an ARF Great Mind Award. He has an M.B.A. from The University of Texas at Austin and a B.A. from New Mexico Highlands University.
Dan Aversano
VP, Ad Sales Research and Strategy
Turner Broadcasting System, Inc.
Daniel Aversano currently serves as vice president, Entertainment Ad Sales Research and Strategy for Turner Broadcasting Systems. In this role, Daniel leads a team responsible for developing sales strategy for TBS and TNT by utilizing cutting edge analytics and innovative audience measurement solutions. Daniel's team is also responsible developing advanced research offerings for Turner's agency and advertising partners, often leveraging the Time Warner Medialab in the process. Prior to joining Turner Broadcasting, Daniel held various roles at Nielsen across their Watch and Buy businesses. In his last role at Nielsen, Daniel Served as vice president of Media & Advertising Analytics. Daniel is a graduate of Villanova University in Villanova, PA and holds a B.S. with a double major in finance and marketing. His is also a graduate of Chaminade High School in Mineola, NY.
Taimour Azizuddin
Manager, Global Research and Insights
Taimour Azizuddin leads insights efforts globally at InMobi. He and his team are primarily focused on demystifying and enabling the mobile ecosystem through innovative thought leadership. Prior to joining InMobi, Mr. Azizuddin worked on helping companies new to the mobile space formulate strategies through primary research at Nielsen, where he also helped launch two syndicated research products on mobile application and connected device usage.
Mike Baker
Outdoor Media Centre
A Cambridge languages graduate, Mike Baker has a strong media and marketing background. He has overseen the marketing of commercial media for TV (Thames TV), national newspapers (The Sunday Correspondent) and consumer magazines (IPC Magazines, where he was advertising marketing director across 80 titles). He then worked in outdoor media at TDI, Viacom, and CBS Outdoor International for a decade, most recently as international development director. In May 2010, Mike joined the Outdoor Media Centre (OMC), relaunching it in January 2011. The OMC's focus is to support planners in the inter-media decision-making process, by showing the value and effectiveness of the outdoor medium. The OMC has conducted a number of research initiatives, such as The Customer Journey, the Last Window of Influence, and Sunlight & Seduction. In the Olympic year 2012, outdoor passed 10% of display ad expenditure for the first time. Mike chaired the organizing committee for the 2013 Outdoor Works conference.
Karen Bakos
Director, Consumer Insights
Time Inc.
Karen Bakos is director, Consumer Insights, at Time Inc. She is responsible for overseeing consumer research for Entertainment Weekly edit and publishing, People, and InStyle publishing. Karen started her publishing career as a marketing associate at People. She became a founding member of the Corporate Marketing Intelligence group at Time Inc., working as a category manager on a variety of industries spanning entertainment, retail, apparel, and travel. She also worked at Entertainment Weekly as the Research and Sales Development director in their Marketing Department. Prior to joining Time Inc., Karen was a media supervisor at Chiat/Day and worked at Young & Rubicam. She received a B.A. from Cornell University.
Harvir Bansal
CRO & EVP, Analytics
B3 Intelligence
Bio coming soon!
Mitch Barns
Mitch Barns is chief executive officer of Nielsen. Since joining the company in 1997, he has lived and worked on three continents and has held leadership roles all across Nielsen’s business, most recently as president of Global Client Service. In this role he oversaw $5.5 billion in revenue and led the efforts of Nielsen’s Watch and Buy client service teams worldwide to bring innovative solutions to clients. He began his career at Procter & Gamble in marketing research and brand management. Mitch holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.
Shawn Baron
Director of Research and Insights
As Undertone's director of Research & Insights, Shawn is responsible for conceptualizing and implementing first party research to support Undertone's display, high impact, and video advertising products in response to market needs. Additionally, he oversees advertising effectiveness research for top clients as well as consumer insights and audience research. Prior to Undertone, Shawn managed analytics at Mediacom, Mindshare, and Ogilvy, working on a diverse set of brands including Volkswagen, TD Ameritrade, IBM, and Burger King. Shawn holds a M.S. in biomedical sciences from Albany Medical College and a B.S. in biology from The State University of New York at Albany.
Emily Basileo
Analyst, Global Research & Insights
Bio coming soon!
Mark Battaglia
Mark Battaglia is a proven business leader with over 20 years experience at discovering and capitalizing on market opportunities. Mark is currently the CEO of ThinkVine Corporation, a fast-growing marketing mix optimization software company that enables B2C marketers to achieve the best return across all their marketing investments.
Jon Beauchamp
Principal, New Media Solutions
Jon Beauchamp is a principal in IRI’s New Media Solutions Group. He has had a 20-year career at IRI working with a wide group of CPG and non-CPG firms. Currently, he oversees business and sales development for IRI’s digital media offerings and is responsible for developing and designing solutions with an advertising emphasis. Jon is a frequent speaker at industry conferences, including The Advertising Research Foundation and In-Store Marketing Institute.
Jake Beniflah Ph.D.
Executive Director
The Center for Multicultural Science
Jake Beniflah, Ph.D., is the executive director of the Center for Multicultural Science. He has spent the last 20-years working in the advertising industry with leading marketing organizations to drive ROI for Hispanic and mainstream consumers. Jake received a Ph.D. in business administration from Golden Gate University in 2010.
Aarti Bharadwaj
VP, Center of Excellence
Starcom MediaVest Group
Aarti Bharadwaj leads the Analytics practice for Starcom Mediavest Group in India, which provides analytics consulting to clients across India and Southeast Asia. She has worked on marketing and media analytics for the past four years across brands like GSK, Kellogg’s, HSBC, Castrol, Axis Bank, Coca Cola, and Samsung. She also worked for GroupM India driving the use of analytics to derive marketing insights for key clients. Prior to that, she used quantitative techniques in research in the areas of Development Economics and Energy Economics. Her published work includes papers on demand forecasting for electricity and intellectual property rights and their impact on the economy. Aarti has a rich 12 years of experience in quantitative sciences, including research and teaching. She has a degree in mathematics and specialized in quantitative economics at the Indian Statistical Institute, Delhi.
Mike Billingsley
VP, Client Development
Research Now
Mike Billingsley is VP of Client Development for Research Now Mobile. He has served in various senior sales and operations roles within the industry. With 20 years of experience in online research specifically, he views the integration of mobile data collection as a means to interact with consumers in an exciting and unique way that will alter our approach to conducting research.
Meg Blair
Founding Director
Margaret (Meg) Henderson Blair, co-founder of The Boardroom Project (2004), and founding director of the MASB (2007), was appointed founding president of the Marketing Accountability Foundation (MAF) in October 2007. In this position she serves as Chief Executive of the Foundation and provides support for MASB. Prior to this, Meg was founding president of The ARS Group, devoting over three decades to the measurement and improvement of advertising return on investment. Her passion for measurement development and learning through ongoing research-on-research culminated in extensive knowledge about how advertising works to create consumer brand preference/choice, sales, and market share. Meg has shared this learning in both spoken and written venues including the Journal of Advertising Research, Business Horizons, the German publication Planung und Analyse, american academy of advertising, Corporate Finance Review, and MediaPost's Media. She received the 2005 Distinguished Practitioner Award from the Academy of Marketing Science and the Advertising Research Foundation Lifetime Achievement Award in 2012. Meg attended Sarah Lawrence College, the New School for Social Research, and holds an honorary D.Sc. from the University of Southern Indiana.
Joe Blechman
Sr. Manager, Consumer Analytics and Research
Joe is senior manager of Consumer Analytics and Research at AOL. He is a research pioneer, adapting advanced primary research techniques to the digital era. Joe specializes in revealing underlying insights to uncover the roots of consumer behavior. He enjoys applying innovative techniques to measure difficult to reach audiences and enabling longitudinal conversations with consumers through cultivation of online communities.
Ralph Blessing
Managing Director
Ralph Blessing is managing director at Ameritest. He has over 30 years experience in global brand management, market research, teaching, and consulting, working for SC Johnson, Helene Curtis, Unilever, GfK, and Ameritest. Throughout his career he has studied how research can help improve advertising success in driving sales. Ralph has a B.A. in economics and an M.B.A. from Indiana University’s Kelley School of Business.
Barry Blyn
VP, Consumer Insights
Barry Blyn is vice president of Consumer Insights at ESPN. In this role he oversees all of ESPN’s direct fan research in order to inform, guide, and shape the brand’s programming strategies, on-air production, marketing messages, and digital product development.
Dyna Boen
Dyna Boen is the chief revenue office at TrueSample. She has over 14 years of thought leadership and innovation experience in the market research industry and has helped some of the world’s largest companies, including Kantar, Proctor & Gamble, and General Mills, embrace and adopt innovative data quality and research technologies.
David Brandt
EVP, Advertising Effectiveness Strategy
David Brandt is a 35-year veteran of the market research industry with extensive experience in the area of ad effectiveness. As EVP of Advertising Effectiveness Strategy at Nielsen, his responsibilities include enhancing the Nielsen Neuro offer and advancing and integrating Nielsen's end-to-end advertising effectiveness capabilities within the Ad Solutions group. Prior to joining Nielsen, he was with Ipsos OTX.
Denise Brien
Senior Director, Consumer Analytics and Research
Bio coming soon!
Kim Brink
VP, Marketing
Kim Brink is VP of Marketing at NASCAR. She leads marketing strategy and activation around industry-wide platforms designed to engage and excite core racing fans while broadening NASCAR’s appeal to youth and multicultural audiences. In 2012, Sports Business Journal recognized Brink as part of their class of “Game Changers: Women in Sports Business.” Prior to joining NASCAR, Kim held leadership roles at both Cadillac and Chevrolet. She has a B.S. and an M.B.A. from Wayne State University and is a graduate of the Kellogg Executive Development Program at Northwestern University.
Caryn Brouwer
Ipsos ASI
Caryn's research experience includes both the client side with BP and research agency side with Marketing Metrics, Nielsen, and for the past nine years, Ipsos ASI. Caryn enjoys bringing her in-depth knowledge of strategy and brand communication evaluation, along with her passion for understanding how various media are used, to drive consumer engagement and brand performance. Caryn received a B.A. in business from American University's Kogod School of Business and an M.B.A. in management information systems from NJIT.
Jeff Buchan
Global Industry Relations
Google, Inc.
Jeff Buchan is a senior associate on the Global Industry Relations Team at Google, where he focuses on aligning business objectives with industry and government policy. He is also responsible for partnering with industry associations to address relevant issues to Google and the advertising industry. Previously, Jeff worked at Ogilvy & Mather. He graduated from Duke University with a B.A. in political science and is currently pursuing his M.B.A. at the NYU Stern School of Business.
Artie Bulgrin
SVP, Research and Analytics
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks’ Media and Advertising Lab. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities. Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development. Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.
James Burke
Associate Director
Kantar Media
James has been in media research since 2005, having worked at both BMRB Media and subsequently TNS Media before these two teams merged to become what is now Kantar Media: Custom. He has a keen interest in researching new media and digital technologies and how these markets are evolving. He recently presented at the 2013 MediaTel & Channel 4 "Youth, Media & Technology" event and is part of Kantar Media's "Free Running" group developing new ways to research social media. Before starting life as a media researcher, James completed an M.Sc. in psychological rResearch, specializing in experimental consumer psychology at the University of Wales, Bangor.
Douglas Busk
Director, Connections Innovation, Global Connections
The Coca-Cola Company
With over 15 years’ leadership experience in the mobile and social media spaces, Doug Busk brings a diverse background to his role as director of Connections Innovation within the Global Connections Marketing team at The Coca-Cola Company. In this position he is responsible for initiatives that empower the company’s marketers worldwide to connect with consumers on a real-time basis and the supporting global social listening and engagement strategy, platforms, and the team of 18 social media professionals that drive them. Most recently, Doug spearheaded the creation of the Hub Network, Coca-Cola’s social listening, knowledge management, and engagement platform, connecting the work of over 300 social media marketing team members worldwide and in real-time. Previously, Doug held business development and product marketing executive roles with Amdocs and SinglePoint. Over the 2008 presidential election cycle, Doug served as the outside strategic advisor to the landmark mobile efforts of the Obama campaign. Prior to that, he led product management and development for Verizon Wireless and Cingular. While with Verizon, he led the creation of the country’s first cross-carrier non-profit fundraising capability via text messaging, which, in 2010, resulted in over $40M of funds raised for the Red Cross’ 2010 Haiti earthquake relief efforts.
Susan Cain
Award-Winning Author of Quiet: The Power of Introverts in A World That Can’t Stop Talking
Susan Cain is the author of the award-winning New York Times bestseller QUIET: The Power of Introverts in A World That Can’t Stop Talking, which is being translated into over thirty-five languages, has appeared on many “Best of” lists, and was named the #1 best book of the year by Fast Company magazine. Cain’s book was the subject of a TIME cover story, and her writing has appeared in The New York Times, The Atlantic, The Wall Street Journal, and many other publications. Cain has also spoken at Microsoft, Google, the U.S. Treasury, Harvard, and West Point. Her record-smashing TED talk has been viewed over five million times and was named by Bill Gates as one of his all-time favorite talks. Cain is the recipient of several awards, including the Toastmasters International Golden Gavel Award for Communication and Leadership, and Harvard Law School’s Celebration Award for Thought Leadership. She is an honors graduate of Princeton and Harvard Law School. She lives in the Hudson River Valley with her husband and two sons.
Walter Carl
Founder and CRO
Dr. Walter Carl is the founder and chief research officer of Purchased. He developed the methodologies behind Purchased based on his research while a faculty member at Northeastern University in Boston. He has published academic and industry research about consumer purchase behavior and the role of consumer conversations about companies, brands, products, and services. He is also a frequent speaker at national and international conferences.
Jeff Chaban
SVP of Research & Analytics
Starcom MediaVest Group
Jeff Chaban is SVP of Research & Analytics at Starcom MediaVest Group. He focuses on evolving the Integrated Marketing Communications discipline of audience measurement and advertising effectiveness for Coca-Cola North America. His experience also includes supplier-side roles at IRI and Ipsos and regional and global Insights & Strategy roles at Campbell Soup Company and Johnson & Johnson. Jeff received a B.B.A. from the University of Massachusetts, Amherst.
Rick Chavez
Chief Solutions Officer
Rick is responsible for delivering solutions that enable the world’s most important brands to connect and deeply engage with the customers they serve. His team works with Global 250 enterprises to solve high-value problems, ones that blend consumer internet and enterprise assets from the broad Microsoft portfolio. Focusing on the automotive, retail, and consumer packaged goods sectors, he leads the marketing solutions efforts of a team of over 30 from his Bellevue base and offices in Studio 415, San Francisco. Rick has 25+ years of experience as an entrepreneur and advisor, helping organizations build substantial market and competitive value through commercializing technology products, services and management approaches. Prior to joining Microsoft, Rick was a managing director at TCG Advisors, a boutique strategy and transformation firm based in Silicon Valley. His work with companies such as Adobe was incorporated in the book Escape Velocity by Geoffrey Moore. He holds an A.B. in political science from Harvard College.
Katie Clemency
The Cambridge Group
Katie Clemency has over 25 years of experience working with consumer and retail companies. She is currently a principal with The Cambridge Group, where she collaborates closely with client partners to address a variety of growth strategy issues. Prior to joining The Cambridge Group, Katie spent 15 years at SC Johnson. She holds an M.B.A. from the University of Wisconsin and a B.S. in economics from the University of Notre Dame.
William Cook, Ph.D.
Chief Strategy Officer
eStrategic Advantage
William Cook, Ph.D., is a principal at e-Strategic Advantage. Previously, he was EVP, Research and Standards at The ARF. He first served The ARF as editor of the Journal of Advertising Research. William began his marketing research career at DuPont and went on to work at Kraft General Foods. He then became EVP at Simmons Market Research Bureau. He then joined Equifax NDS and later started William Cook & Company. Bill has a Ph.D. in psychology from the University of Florida.
Tachea Corbett
Bio coming soon!
Chris Damsen
VP Business Development
Chris Damsen is VP of Business Development at Netvibes, where he is responsible for managing business in the Americas and strengthening the company’s leadership position with global agencies, Fortune 500 companies, and government organizations. Prior to Netvibes, Chris managed distribution and syndication for, growing annual revenues to in excess of $200 million.
Scott Davis
VP, Finance and Revenue Management
Frito-Lay North America
Scott Davis is the Vice President of Finance and Revenue Management at Frito-Lay, a division of PepsiCo. In that capacity, Scott's team partners with the Marketing and Sales teams to drive sustainable volume growth, brand performance, and net price realization. Prior to his current assignment, Scott led the Financial Planning and Analysis group for Frito-Lay North America. Scott started his career with Frito-Lay in 1997 and progressed through a variety of finance roles, partnering with cross-functional teams to drive P&L results across retail and foodservice channels. Prior to PepsiCo, Scott was an investment research analyst focused on the oil and gas industry. Scott holds a B.A. in economics from Duke University and an M.B.A. from the University of North Carolina, Chapel Hill.
Malcolm De Leo
Chief Evangelist
Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. As chief evangelist at NetBase, Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source.
Martin de Munnik
Neuromarketing Expert
Since his first day in advertising, Martin de Munnik has been interested in its functioning. His thirst for knowledge and understanding, his broad background and years of experience have made him an inspiring strategist who advises national and international companies in developing profitable brands. Together with the renowned neuroscientist Professor Victor Lamme, De Munnik founded Neurensics, undoubtedly the most innovative neuromarketing company in the world. Using FMRI techniques, the company studies dozens of marketing stimuli every month, most recently also in the U.S. This new discipline in marketing research offers a spectacular insight into consumer behavior and even predicts purchase intent.
John Dick
Founder and CEO
CivicScience, Inc.
John Dick is the founder and CEO of CivicScience Inc., a next-generation polling and large-scale data mining company. He is a serial entrepreneur and business development executive with experience launching and growing innovative companies in established markets. Prior to CivicScience, John's most recent stint was as the founder and president of GSP Corp., a government affairs consulting firm that specialized in serving early stage technology and biomedical companies. That company, which eventually grew to seven offices across the U.S., was eventually sold in 2007. John began his career as a press aide to then-Senator Rick Santorum. He is a graduate of Rollins College and a frequent lecturer at the Carnegie Mellon University Don Jones Center of Entrepreneurship. He serves on the board of directors of the Health Hope Network and was a recipient of the esteemed Jefferson Award for his charitable endeavors.
Maria Domoslawska
VP, Global Digital Strategy and Research
Research Now
Maria serves as vice president of Global Digital Strategy and Research, responsible for designing and implementing a global digital strategy for Research Now. Maria brings over 15 years of experience in technology, the advertising agency side, and market research, and is dedicated to business growth through innovation and new product creation. Her involvement with digital market research started in the early online days at Digitas Boston, and has continued to expand throughout the years to include a variety of technologies and different markets in the Americas, EMEA, and APAC. Passionate about creating a valuable intellectual capital and delivering actionable recommendations to clients, she aims to inspire through thought leadership and a practical application of new research methods. Maria has held various management and senior management level research positions with EmSense, Digitas Boston and Tribal Fusion, where she worked with a number of Fortune 500 clients across a variety of sectors. She has also been recognized as one of "20 Researchers You Need to Know for 2013" by Survey Magazine. She holds a bachelor of liberal arts degree in extension studies from Harvard University and a master's degree in Polish philology from the University of Wroclaw.
Mike Donahue
EVP, Member Services
Mike Donahue joined the American Association of Advertising Agencies in April 1994 as senior vice president, Member Services, after a 30+ year career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was named executive vice president in February 1997. At the AAAA, Mr. Donahue is responsible for overseeing the Member Information Services, Professional Development, Production, and Media Services divisions. He serves as staff officer on several of AAAA’s special projects and committees, including the Value of Advertising, Creative, Large Agency Management, Interactive Agency Management Committees, and Advertising Week in New York City. Mr. Donahue is the senior staff officer on all AAAA electronic initiatives. In this capacity, he has been closely involved in the development of Ad-ID™, the new identification code for all media forms and the e-business initiative focused on simplifying media transactions. Mr. Donahue is also a director of the AAAA Foundation and Advertising Week in New York City. At Saatchi & Saatchi, he served as executive vice president, executive management director, member of The New York Board of Directors and managing director of the Retail Advantage. Mr. Donahue received his B.A. in Liberal Arts from Villanova University and his M.B.A. from the Wharton Graduate School of Business.
John DuBois
Co-Founder and President
John is co-founder and president of Oculus360, but his honest title is the GSD Guy-Get *it Done. He scales "obstacles" with a single leap, eliminating roadblocks for all functions inside the company. He is the hub of it all—managing everything from legal to finance to operations. In his spare time, John owns the long-term product roadmap for Oculus360 and sits on the board of directors. Prior to joining Oculus360, John was managing partner and CTO of Ascendant Technology, later purchased by Avnet Technology Solutions. John set the strategic direction for the consulting practice, led the knowledge management strategy, and engaged in pre-sales for strategic accounts. While at Ascendant John was a regular speaker for IBM across many conferences including: IBM Innov8, IBM Impact, IBM Connect, IBM Information onDemand, and the IBM WW Sales Conference. With a vast knowledge in technical arenas married with a keen eye for business, John is the rare breed that can comfortably move from a deep technical conversation to a strategic business conversation seamlessly. These skills have been used to solve business challenges across many industries and now at work at Oculus360.
Omri Duek
Social Platform Strategy, Global Connections
The Coca-Cola Company
Omri Duek is a primary social platform strategist for Coca-Cola's real-time engagement capability, the Hub Network, with a focus on designing and deploying its global social media analytics capabilities. Prior to joining Coca-Cola, Omri led a team of social media analysts as director of Insight Services at WPP’s Visible Technologies and as Insight Practice Leader at TNS Cymfony.
Mitch Eggers, Ph.D.
Chief Scientist
Mitch Eggers, Ph.D., brings a broad range of experience to his position as chief scientist at GMI, a Lightspeed Research Company. During the past 11 years he has helped guide the vision, product, operating model, and scientific methodology the company has delivered. He earned his Ph.D. in 1990 at the University of Pennsylvania.
Rana El Kaliouby
Chief Science Officer & Co-Founder
Rana is the chief science officer and co-founder of Affectiva, the global leader in emotion technology and consumer emotion insights. She is lead inventor of Affdex, the award-winning, automated facial coding technology used globally by brands and market researchers such as Unilever, Mars, Millward Brown, InsightExpress, and eBuzzing. Rana was previously a Research Scientist at MIT Media Lab where she co-founded the Autism Communication initiative. She is passionate about making emotion technology ubiquitous to improve people's lives. Rana’s work has been featured in Reuters, Wired, Forbes, FastCompany, The New York Times, and more. She was recently named by Entrepreneur magazine as one of the 7 Most Powerful Women to Watch in 2014. She was inducted into the Women in Engineering Hall of Fame and is also the recipient of the 2012 Technology Review’s Top 35 Innovators Under 35 Award, and several National Science Foundation grants. Rana holds a B.Sc. and M.Sc. in computer science from the American University in Cairo and a Ph.D. from the computer laboratory, University of Cambridge.
Bill Engel
Consumer Orbit
Bill Engel is the chairman of Consumer Orbit and a board member of Rentrak. He has over 40 years of experience in the media and marketing information industries and is considered an expert on consumer based marketing information and transactions-based data. He co-holds a patent for the integration of disparate datasets, making it possible to put together multiple data sets of non-personally identifiable data. Since January 2009, he has served as chairman of Consumer Orbit, LLC., a marketing information aggregator with a focus on the relationship between existing consumer databases and consumer generated transactions based data. Bill served as SVP of Innovation for the Marketing Services Group of Experian, Inc., a provider of information, analytical and marketing services worldwide, from February 2007 until December 2008, and was co-president of Experian's subsidiary Experian Research Services from October 2004 until February 2007. From 1998 until 2004, he was chairman and CEO of Simmons Market Research Bureau following its acquisition by Symmetrical Resources, which he co-founded in 1992. From 1989 until 1992, Bill was president of Experian's subsidiary Experian Research Services from October 2004 until February 2007. From 1998 until 2004, he was chairman and CEO of Simmons Market Research Bureau following its acquisition by Symmetrical Resources. From 1989 until 1992, he was president of Research and Operations for VNU (now The Nielsen Company), following VNU's acquisition of Birch Scarborough Research, formed in 1987 through the purchase of Scarborough Research by Birch Radio Ratings, where he had served as chief research officer and executive vice president of Operations since 1985. Bill held various executive positions with the Arbitron Company from the early 1970's until 1978. He started his career at Southern Broadcasting Corporation in 1969.
Peter Espersen
Head of Co-creation, Content and Campaigns
The LEGO Group
Peter Espersen is the head of Community Co-creation for the LEGO Group, focusing on the 13+ age group. Peter spearheads Digital Community, engaging teen and adult fans of LEGO to create unique products and experiences, and also works closely with a wide range of business units across the company. Among the initiatives Peter has worked on are the social media amplification project, ReBrick, and the LEGO Mindstorms co-creation, LEGO CUUSOO. Previously, Peter was the country manager for Sulake in Denmark and Norway. Sulake runs Habbo Hotel, which has almost 12 million users worldwide Before that, Peter was the development manager of all digital platforms at Danish TV2, where he was responsible for developing commercial possibilities. Peter is a regular speaker at conferences within Communities, Social Media, and Gaming around the world, and guest lectures at The University of Copenhagen and the ESCP Masters Program in London and Paris.
Ivy Esquero
Thought Leadership Manager, Global Consumer Insights
As part of the Global Consumers Insights team at Microsoft, Ivy looks to unpack the “why” behind consumer behavior and uncover the person behind the number, revealing ways to deeply engage consumers as they navigate the digital landscape. Prior to Microsoft, Ivy was on the Global Strategic Research team at Prudential Financial, where she delved into consumers’ journeys to financial security and retirement. Ivy joined Prudential from the Advertiser Solutions Group at the Nielsen Company, where she served as a research director advising clients on optimal advertising mix and cross-channel opportunities in the financial services, retail, and tech industries. Her work has been covered by major news outlets, including The Wall Street Journal, CNET, Adweek and AdAge. She started her career in the Financial Services industry, focusing on marketing and analytics. Ivy graduated with an English and political science degree.
Carolyn Everson
VP, Global Marketing Solutions
Facebook, Inc.
Carolyn Everson is the vice president of Global Marketing Solutions at Facebook, where she leads Facebook’s relationships with its top marketers and agencies across the globe. Carolyn oversees a team of regional leaders, and the teams focused on global partnerships, global agencies, and Facebook’s Creative Shop. Prior to Facebook, Carolyn was the corporate vice president of Microsoft’s Global Advertising Sales and Trade Marketing teams. Carolyn led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Faming, Atlas, and the Microsoft Media Network. Carolyn also spent seven years at MTV Networks. Her last role was as chief operating officer and executive vice president of U.S. Ad Sales for MTV Networks. Carolyn holds a bachelor’s degree in liberal arts and communications from Villanova University where she graduated summa cum laude. She also has a master’s degree in business administration from Harvard where she was a Baker Scholar. Carolyn has been named a “Woman to Watch” and Fortune included her on the “40 under 40” list two years in a row. Carolyn serves on the board of directors of Hertz Global Holdings, Inc; serves on the Friends of the Global Fight Against AIDS, Tuberculosis and Malaria board; is a board member of the Effies; and an advisor to Luma Partners.
Colleen Fahey Rush
EVP, CRO, Viacom Media Networks;
Chair, ARF Board of Directors
Colleen Fahey Rush is Chief Research Officer for Viacom Media Networks. In her role, she oversees Viacom Media Networks' research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs Viacom Media Networks' programming strategy and its efforts to create the most compelling content across every screen. She has been instrumental in ushering in Viacom Media Networks' groundbreaking research on engagement, championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms, and proactively sharing audience insights with the company’s distribution and marketing partners. Rush began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson. Rush joined Viacom Media Networks (formerly known as MTV Networks) in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position. Rush is a member of the CTAM Research Committee and she sits on the steering committee of Nielsen’s Council for Research Excellence. She holds a B.S. in communications from Cornell University and an M.B.A. from New York University’s Stern School of Business.
Michael Fallig, Ph.D
Co-Managing Director and CRO
Cogenti Applied Strategies, Inc.
Michael A. Fallig, Ph.D., is co-managing director and CRO at Cogenti Applied Strategies, Inc., a research firm and consultancy operating primarily in the digital health space. He has more than 25 years of leadership roles in the research industry. Previously, he was SVP at GfK Custom Research North America. Michael is a member of ARF’s Foundations of Quality 2 leadership team. Michael received his Ph.D. in Applied Research Psychology from Hofstra University.
Brad Fay
Keller Fay Group
Brad is the chief operating officer of the Keller Fay Group, an award-winning word of mouth research and consulting company he co-founded with CEO Ed Keller. He is also co-author with Ed Keller of The Face-to- Face Book, named 2013 Best Book in Marketing by the American Marketing Association. Brad is the chairman of the board of the Word of Mouth Marketing Association, the official trade association of the industry. He is also president-elect of the Market Research Council. Brad is the winner of a Grand Innovation Great Mind Award from the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM that occurs offline. Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW, where he supervised a variety of business units, including Roper Public Affairs and Starch Communications. He is a cum laude graduate of Colby College in Waterville, Maine, and holds a master’s in political science from the University of Connecticut, where he received the Distinguished Alumni Award from the Graduate Program in Survey Research.
Ellen Fenwick
Managing Director
Firefly Millward Brown
Ellen leads the Client Marketing team at Firefly Millward Brown, focusing on client relationships, business development, and innovation. She spearheads the development of Firefly’s new qualitative solutions and is a member of the Global Firefly Leadership Council. Since joining Firefly, she has worked with clients including Dell, Capital One, McDonald’s, and Macy’s. Ellen began her career in advertising at Leo Burnett in Chicago. As vice president and senior brand planner at Burnett, she discovered brand opportunities that guided strategic and creative development for some of the agency’s largest clients, including McDonald’s, Toys “R” Us, Amoco, Sara Lee, and Crayola. Ellen then left advertising to oversee strategic marketing and research at Ignite!, a web-based educational software publisher. While there, she helped launch the company and its product through an integrated marketing and sales campaign. Ellen holds a B.A. in economics and communication from Trinity University in San Antonio and an M.A. and M.B.A. from The University of Texas at Austin.
Joan FitzGerald
SVP, TV and Cross-Media
comScore, Inc.
Joan FitzGerald is vice president of Television and Cross-Media Solutions at comScore, Inc. She joined comScore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. Her research has been published in the Journal of Advertising Research and major media research conferences. She holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA.


Pamela Forbus
VP, Strategic Insights
Frito-Lay North America
Pamela Forbus currently leads a 30-member team of strategy, insights, and analytic professionals at Frito-Lay, a leading CPG company with six brands over $1 billion in sales. She and her team are responsible for demand-based innovation and growth strategy through advanced marketplace understanding, foresight, and consumption projections; portfolio management and plan forecasting, consumer and shopper insights, and new product development insights and forecasting. After a 12-year agency career, Pamela joined Frito-Lay's insights team in 2000. By 2006, Pamela's work on the flagship Lay's brand earned a Gold ARF David Ogilvy Award, a first for Frito-Lay and PepsiCo. In 2007, Pamela was promoted to lead the insights function, and her team has earned several more awards, including the Grand Ogilvy Award for Cheetos in 2009and the 2012 IIR's Explore Award. She serves on the advisory board of the University of Texas Center for Customer Insight and Marketing Solutions. Pamela holds a B.B.A. from Saginaw Valley State University.
Belle Frank
Global Director, Strategy and Research
Belle has vast experience across many consumer categories and oversees nearly all of Y&R client strategic initiatives. She is recognized in the industry as having great expertise with most types of communications research. In her 25+ years with the agency, Belle has had a range of different experiences. Beginning in 1993, she was part of the small team assigned to develop the agency's BrandAsset® Valuator (BAV) model. Belle recently published the book, The Advertising On-Ramp, which speaks to the new generation of marketing communications talent. She co-authored several pieces published in Admap including, "Reinventing Qualitative Research" (February 2007) and "Brand Strategies for an Economic Downturn" (September 2008). She received a Trailblazing Working Mother of the Year award from Advertising Women of New York in 2007. Belle has a B.A. in French from Tufts and holds a master's from the Harvard School of Education, where she studied human development and the effects of communication. She has also taken courses in measurement and evaluation at Columbia Teachers College and teaches courses in the City University of NY's Master's in Branding & Integrated Communications program. She is an active member of the Advertising Research Foundation and Y&R's representative for the Wharton Business School's "Future of Advertising" project.
Steve French
Managing Partner
Steve French is managing partner of NMI, a leading international strategic consulting and market research firm specializing in health & wellness, sustainability, and healthy aging. Steve has 30+ years of strategic marketing experience and has pioneered a range of consumer databases and segmentations to help clients navigate, identify and validate market opportunities.
Gayle Fuguitt
CEO and President
Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art.
Greg Gallagher
Marketing Director
Kraft Foods Group
Greg Gallagher is the marketing director for the Velveeta brand for Kraft Cheese & Dairy. He is an action-oriented business leader with a track record of generating profitable growth over his 10 years at Kraft, including the Mac & Cheese business and other leading brands. He has spoken at conferences on marketing best practices and has his M.B.A. from the University of Michigan.
Sean Galligan
VP of Sales and Business Development
Sean Galligan is vice president of Sales and Business Development at Flurry. Previously, Sean served as SVP of Sales and Marketing at Global Motorsport Group (GMG. Sean joined GMG from Sprint, where he was a regional sales director, leading a team that sold web hosting solutions and professional services to Sprint's largest customers. Sean earned his B.S. in economics from Purdue University and an M.B.A. from Cornell University.
Amaya Garbayo
Associate Director, Analytics and Portfolio Solutions
Amaya Garbayo is an associate director of Analytics and Portfolio Solutions at Kellogg. She is part of the Insights and Planning team for North America and leads the digital measurement strategies and analytics for the Kellogg portfolio of brands, including Special K, Rice Krispies, and Eggo. She is helping Kellogg to be an industry leader in tracking and measurement against digital goals and leading breakthrough research initiatives that elevate Kellogg's ability to win in the digital marketplace. Prior to Kellogg, Amaya spent seven years at one of the world largest media agencies, Mindshare (WWP) where she partnered with clients (including Unilever, CVS, Domino's, and LG) to develop a research and analytics agenda that aligned their digital media strategies with their business goals. She established under the paid-owned-earned framework a measurement plan that determined success, optimization, and reporting metrics to effectively line up goals with key performance indicators. She holds a degree in mathematics from the University of Wisconsin, Stevens Point, and a graduate degree in statistics from Baruch College (CUNY).
Lee Garfinkel
Draftfcb New York
Lee Garfinkel, one of the foremost creative leaders of our time, joined Draftfcb New York as CEO in January of 2014. A writer by trade, he’s a true brand steward who has helped revitalize many of the world’s most iconic brands. Prior to joining Draftfcb, Lee served as chairman of Havas New York, as well as being that agency’s chief creative officer of global brands. He supervised several campaigns there including the wildly popular “Most Interesting Man in the World” for Dos Equis. Before Havas, Lee spent six years at DDB. As chairman and chief creative officer of DDB New York, he built up the agency’s digital capabilities and rejuvenated the office by securing new high-profile assignments from Diet Pepsi, Philips Global (“Sense and Simplicity”), Subaru (“It’s What Makes a Subaru, a Subaru”), Lipton Tea, Bud Light, The New York Lottery, United Technologies Corporation and Electrolux Appliances.In the 1990s, Lee turned Lowe & Partners New York into one of the world’s premier creative agencies. Mercedes-Benz, Diet Coke (the shirtless construction worker), Sprite (“Obey Your Thirst”), Heineken (“It’s All About the Beer”), Citibank, Sun Microsystems, Grey Poupon, KPMG, Sony and GMC (“We Are Professional Grade”) are among the brands Lee has helped build. Prior to Lowe, Lee ran the Pepsi account at BBDO where he created several famous commercials, including the much-talked-about spot featuring Cindy Crawford. The Advertising Hall of Achievement member began his career at one of the best creative agencies of all time, Levine, Huntley, Schmidt & Beaver in 1980.Lee has received every major advertising award. In addition to winning Cannes Lions for Subaru, Pepsi, Mercedes, Beneficial Finance and Heineken, his industry honors include One Show Pencils, ANDYs and more. An avid musician, he holds a bachelor of arts degree from Queens College, New York. In all his years, he has never stopped getting in the trenches with his teams, devising strategies and writing copy. As he says, “That’s the fun and rewarding part of the job.”
Joe Germscheid
Director of Consumer Engagement
Carchmichael Lynch
Bio coming soon!
Ben Gilgoff
Director, Global Market Research
Bio coming soon!
Don Gloeckler
EVP, Research and Innovation: Executive Member Liaison
Don Gloeckler is a member of the ARF’s Research and Innovation Team, with a focus on research quality. He also collaborates with the Member Value team to maximize the benefits that senior members derive from their ARF membership. Previously, Don spent 33 years at Procter & Gamble, where he held research positions in the United States, Canada, and Japan. Don has an M.B.A. from The Ohio State University, a B.B.A. from the University of Cincinnati, and a Certificate in Lay Pastoral Ministry from the Athenaeum of Ohio.
Wayne Goldstein
VP of New Media Research
Sony Pictures Television
Wayne is currently VP of New Media Research, leading primary research and data analytics for online, mobile, and connected TV business interests at Sony Pictures Television, including content production and licensing, advertiser sales, and native digital businesses such as Crackle. His team transforms data into actionable insights and recommendations through a variety of methods including web analytics, brand lift studies, voice of consumer tracking, audience intelligence, and concept and UI testing. Wayne is a graduate of Pomona College and has a B.A. in politics.
Kyle Gollins
Director, Client Development, Media
Research Now
Kyle Gollins has nearly 15 years of experience in the market research industry. He specializes in digital media measurement, advertising effectiveness, cross-media research, sampling technologies, and more. Previously, Kyle served as senior account executive within the Digital Media Measurement Group at InsightExpress. He has a bachelor’s in communication from SUNY at Albany.
Dennis Gonier
Digital Strategist
Luth Research
Dennis Gonier has spent 20 years in strategy, marketing, customer service, research and innovation and is currently a digital strategist for Luth Research. Previously, Dennis was the CEO of TARP Worldwide and returned the company to a level of strength, high-growth, client success and leadership. Before that, he was and executive vice president at AOL, where he is credited with helping lead the dramatic turnaround of the company after the Time Warner merger. He was also previously the CEO of Digital Marketing Services, the first successful online marketing services company that patented and launched online research as an alternative to phone surveys. Dennis was named one of 10 “21st Century Stars” changing the face of consumer intelligence and marketing by American Demographics. He has been quoted in periodicals like The New York Times, USA Today, The Wall Street Journal, The Washington Post, Advertising Age, BrandWeek, AdWeek, Direct Marketing Magazine, several books, and various research journals. He is frequently invited to speak at major conferences and to lecture at premier academic institutions.
Irwin Gottlieb
Irwin Gottlieb was named Chairman of GroupM in 2012. Previously, he was CEO of GroupM, and before that he served as chairman and CEO of Mindshare Worldwide. He is a double Advertising Age Media Maven honoree, was named as the Media Player of the Year by Advertising Age, and received the Brandon Tartikoff Legacy Award. In October 2006, he became the first advertising/media agency executive to be inducted into the Broadcast & Cable Hall of Fame.
Jeffrey Graham
Global Head of Research and ARF Board Member
Jeffrey Graham leads sales research globally for Twitter, focusing on helping marketers understand the value of Twitter investments and use Twitter data to improve their marketing mix. Previously, Jeffrey led advertising research for the Americas at Google. Jeffrey was awarded a Ph.D. in sociology in 2009 for his work on rumor control and has published extensively on digital research and marketing effectiveness measurement.
Mark Green
Former SVP, Global Statistical Operations Leader
Bio coming soon!
Paul Grieco
Sommelier, Owner
Hearth and Terroir wine bars
Paul Grieco is the sommelier and owner of Hearth and Terroir wine bars in the East Village, TriBeCa, Murray Hill, Park Slope, and the High Line. The Canada native stepped onto the New York City restaurant scene in 1991, working at celebrated restaurants such as Bouley, Gotham Bar & Grill, and Gabriel's. In 1994, he opened Judson Grill. Paul then joined three-star Gramercy Tavern, where he worked as a captain and later as assistant general manager. During his tenure, Gramercy Tavern won the James Beard Award for "Outstanding Service" and "Outstanding Wine Service." In 2003, Paul and fellow Gramercy Tavern alum Marco Canora opened Hearth Restaurant in the East Village, which earned a glowing two-star New York Times review and praise for Paul’s thoughtful wine list. In 2008 they opened Terroir, a wine bar just steps away from Hearth, followed by Terroir TriBeCa in 2010, Terroir Murray Hill in fall 2011, and Terroir Park Slope a year later. At Terroir wine bars, Paul has earned a loyal following and critical acclaim for his quirky wine lists, contagious enthusiasm for "grape juice," and Summer of Riesling, a season-long, now nationwide extravaganza that has convinced legions of wine drinkers to appreciate the underrated grape. In 2012, Paul was awarded the title of "Outstanding Wine, Beer or Spirits Professional" by the James Beard Foundation.
Srishti Gupta
EVP and General Manager, New Media Solutions
Srishti Gupta is executive vice president and general manager of new media solutions at IRI. In this role, she is responsible for IRI’s emerging media business that includes a suite of digital targeting and measurement solutions for CPG, retail and healthcare companies. She works with IRI clients to develop digital media strategies designed to generate sales uplift, increase brand awareness and promote dialogue across social media channels. She also recommends strategies to integrate digital media with print and broadcast advertising campaigns, and related promotion and merchandising activities. Before joining IRI in 2010, Gupta served first as senior vice president/senior partner of MediaCom Interaction and then as managing partner and executive vice president at MediaCom, a division of WPP. Prior to MediaCom, Srishti held the position of director, marketing and business planning, for AOL, where she managed an eight-member marketing strategy team focused on member acquisition and retention for online (portal, affiliate and email), direct mail, retail, telemarketing and OEMs. Gupta holds a B.S. in economics from the Shri Ram College of Commerce and an M.B.A. from the Indian Institute of Management, Bangalore.
Jehan Hamedi
Senior Manager, Strategic Market Development
Crimson Hexagon
Jehan Hamedi is a natural strategist with a passion for investigating new media and technology. He finds solace in the ever-changing landscape of social media, and delights in challenging traditional assumptions around the business applications of consumer-generated content. At Crimson Hexagon, Hamedi is responsible for developing the value propositions, vertical go-to-market strategies, and tailored messaging for each of the company’s domestic and international sales markets. It is his goal to discover and demonstrate new creative opportunities for companies in each industry to strategically leverage social media data and gain competitive advantage in multiple areas of the enterprise. In his role, Hamedi collaborates with sales, marketing, editorial, client services, and strategic partnership teams on a daily basis. As an industry thought leader, Hamedi regularly shares his expertise on social intelligence and data-driven decision-making at industry conferences and seminars; bridging the gap between industry and academia, he also frequently guest lectures on these topics at the undergraduate and MBA level.
Bill Harvey
Co-Founder, Vice Chairman, and Chief Research Officer
TRA Inc.
Bill Harvey has led the way in media research for over three decades, with special emphasis on new media. He has changed the course of the media industry on more than one occasion. Bill is now the vice chairman and chief research officer of TRA, Inc., a technology-based media research company which he co-founded. TRA is the first company to invent and produce a patented means to continuously measure the effects of advertising stimuli on purchase behavior changes on privacy-protected samples of over a million homes. Early in his media research career, Bill became interested in broader social issues, which he believes can be addressed with solutions centering on the use of the mind at an individual level. This coalesced into a set of theories that became the basis of his nonprofit 501.C.3 foundation, The Human Effectiveness Institute (THEI). One of the first projects of THEI was an effort in 1976 to percolate grassroots ideas up to government. The project was called Plans for America and drew laudatory letters from President Jimmy Carter and key members of Congress. Today that project is being reborn as The Democracy Channel, empowered by the new interactive media that Bill helped create through his newsletter and consulting companies. In addition to speaking at West Point, Bill has been called upon to counsel the U.S. Army and U.S. Navy in methods of achieving higher performance through improved cognitive methodology-based on the techniques in his book, Freeing Creative Effectiveness. Bill has produced a number of television programs including Mind Magic: How to Focus for Success, The Pope at Castel Gondolfo, and The First Ned Harvey. Bill is credited with the invention of addressable commercials on TV and online (November 1979), co-founder of Addressable Advertising Coalition with John Hendricks (September 1996), and the first working addressable TV commercial optimizer (June 1996 Next Century Media Opti*Mark system).
Mike Hess
EVP, Data Fusion and Social TV Analytics
Mike joined Nielsen in May 2011 and acts as the Data Fusion and Integration lead for the Media Analytics group. He is also the Nielsen spokesperson for social television analytics and has recently directed several analyses of social media and their relationship to television ratings. Mike served as a judge for the first and second annual Social TV Awards in 2012 and 2013. Prior to joining Nielsen, Mike spent seven years as research director at the media agencies of Carat and OMD, where he developed methods to link segmentation to media planning. Before that, Mike worked for major industry suppliers such as IRI (market testing), TNS (shopper marketing), and BASES (new product forecasting). He was also director of Research at Clorox. Mike has recently spoken or been a panelist on the topic of big data at IBM, Columbia University, Georgia Tech, and AppNation. He served as chair of the Council of Research Excellence from 2008-2011 before joining Nielsen, and currently acts as Project Co-lead for the quantification of brand equity for the MASB. He earned a B.S in psychology from Loyola University (Chicago); an M.A. in cognitive psychology from Columbia; and an M.B.A. in marketing and marketing research from University of Pennsylvania’s The Wharton School.
Diane Hessan
President and CEO
Diane Hessan is the CEO of Communispace, a consumer collaboration agency “with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. Well known as the pioneer of online insight communities, Diane helped found Communispace when no one knew what social media was—and hasn’t looked back. Today, Diane leads Communispace’s 500 employees in building and managing the nearly 700 private communities the company has created for a premier list of over 200 global corporations. Diane has spent her career helping companies become customer-focused—both as a business executive, and as co-author of the book Customer-Centered Growth: Five Strategies for Building Competitive Advantage. She has received many honors for her leadership, including Ernst & Young’s Entrepreneur of the Year (national finalist), the Great Boston Chamber of Commerce Entrepreneur of the Year, Boston Business Journal Most Admired CEO, and a range of best boss citations. Diane serves on the boards of numerous organizations including The Tufts University Board of Trustees, Panera, The Boston Philharmonic, The Advertising Research Foundation, and Horizons for Homeless Children. She graduated from Tufts and Harvard Business School.
Lura Hobbs
VP, Marketing
Lura Hobbs is vice president of Marketing for Oculus360 where she leads branding and communications. In addition, Lura acts as the voice of the customer for product development. From consumer products, retail, restaurants, and most recently technology and telecom, Lura has a wide-variety of marketing expertise. Lura served as vice president of Account Service for The Marketing Arm (TMA), an Omnicom agency that earned "Agency of the Year" honors from Promo magazine in 2012. At TMA Lura led the multicultural practice spanning African American, Asian American, GLBT, and Hispanic consumer segments, delivering integrated engagement campaigns. In this role, Lura led her team to win a Bronze Reggie Award and Silver Pro Award for her work on AT&T. Previously, Lura served as national marketing director at Pizza Hut where she managed new product development, innovation, pricing, and marketing communications for large consumer brands including Pan Pizza, the flagship brand with over $2 billion in revenue. Early in her career Lura honed her marketing skills at FritoLay, where she led the Cheetos innovation pipeline and developed specific retail programs for Walmart, Target, Kroger, and 7-Eleven. Lura has had the pleasure of speaking on topics from insight-led marketing to multicultural marketing for Shell Oil, Nielsen, and American Heart Association.
Nigel Hollis
Chief Global Analyst
Millward Brown
Nigel works with Millward Brown’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and market research. Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands.
Rene Huey-Lipton
EVP, North America
For over 20 years, Rene has been a driving force behind great ideas that work. One of the lucky ones, she fell into strategic planning right out of college and found something she loved—and to quote the classic 1987 film, The Princess Bride, "Wuv, tru wuv, will fowow you foweva". And it has—taking her strategy skills on a journey of brand consultancy, advertising, innovation, and research. She joined BrainJuicer in 2012 as head of Juice Generation for the Americas. Three months later, she became part of the U.S. leadership triumvirate while continuing to focus on the qualitative space that combines the best of new technology platforms with interpretation and storytelling.
Alex Hunt
Alex has over a decade of market research experience and a track record of building solutions that deliver insights rooted in his clients' issues. He is responsible for BrainJuicer's western region, including offices in Chicago and Los Angeles, and was one of the pioneers of BrainJuicer's FeelMore50™, a ranking of the most effective emotional U.S. ads in 2013. Before joining BrainJuicer in January 2009 to open their Chicago office, Alex began his career at Millward Brown, spending many years working across a range of large CPG, media, financial, and retail clients in both the UK and New York. His specific areas of expertise lie in early stage insight and idea generation, concept and communications testing, brand strategy, and brand equity research. A native of the UK, Alex spends his spare time walking his dog and playing rugby.
Graeme Hutton
SVP, Group Partner, Research
Graeme moved from the UK to the U.S. in the late '90s and has been at UM since 2006. His principal clients include Sony and L'Oréal. In the mid 90's, Graeme was chairman of the UK's Audit Bureau of Circulations, where he doubled the company's revenues in two years by developing their business press and online media auditing. At that time, he also won the Media Award for Research from the Institute of Practitioners in Advertising, the UK's leading advertising industry body for his thought leadership on how to develop media measurement. In 2010, his regression modeling for Sony Electronics won the Word of Mouth Marketing Association's Gold Award for Research, which demonstrated a direct relationship between advertising and word of mouth. For this award, he developed a regression model demonstrating that the relationship between advertising and word of mouth was competitive-advertising-generated WOM is primarily dependent upon share of voice to help drive brand mentions. Graeme is a member of the Media Measurement Council of the American Association of Advertising Agencies and an editorial advisor to the Internationalist, the global marketing title. He is a regular contributor to Jack Myers Media Biz Bloggers and Shelly Palmer's Digital Leadership.
Demos Ioannou
DCI Consulting
Demos Ioannou is a principal at DCI Consulting. He is passionate about analytics, which comes from an ability to discern insights from data that looks abstract to others. He utilizes his 20+ years of experience in major CPGs to create mutually beneficial relationships between CPGs, information providers, and communication companies.
Kseniya Ivnitskaya
Research Manager
Time Inc.
Kseniya Ivnitskaya is a research manager at Time Inc., conducting Editorial, Consumer Marketing, and Advertising Research on behalf of the Entertainment Weekly and People brands. She is a graduate of New York University’s Stern School of Business.
Faith James
VP, Strategic Marketing
Sentient Decision Science, Inc.
Faith James is VP of Strategic Marketing at Sentient Decision Science, Inc. She focuses on guiding clients through their brand development process from establishing brand goals to target audience refinement to experimental research design and implementing actionable insights. Faith has over 20+ years experience working in the advertising industry and a bachelor’s in communications from the City University of New York.
Gun Johnson
Director of Advertising Research
Google, Inc.
Gun Johnson is the leader of Google’s Market Insights team in the Americas. The Market Insights team is Google’s innovation engine for Advertising Research focusing on new audience, consumer insight, and ad-effectiveness measurement approaches. Prior to joining Google, Gun lead the Marketing Science Unit at TeamDetroit, where he worked on the Ford account, both in the U.S. and globally. Gun has prior experience within the Retail practice for TNS and the Customer Insight practice at Accenture.
Paul Johnson
Director, Analytics
Paul Johnson is a director of Analytics at SSI. He specializes in online sampling design and advanced analytic methods. Paul’s research based approach to identifying and recommending solutions positions him well to investigate panelist behavior; oversee data processing efforts; improve online data integrity, and provide advanced analytic support to clients. Paul is also actively pursuing a research agenda on survey research methods and applications of conjoint methodology. His research-on-research efforts have been featured regularly at ESOMAR, AAPOR, CASRO, and Sawtooth events. Paul holds an M.S. in statistics and B.S. in actuarial science from Brigham Young University.
Jai Kapoor
Manager, Customer & Market Insights
Hewlett Packard
Jai Kapoor is manager of Customer & Market Insights for the Global Analytics organization within Hewlett Packard. He has nine years of experience around secondary research and sales enablement programs. He is currently responsible for managing customer and market insights delivery for the printing business within HP. His work spans across observing key market trends, technology shifts, customer needs, competitive overview, brand perceptions, loyalty, and satisfaction drivers to provide insights that inform critical business decisions. He also has experience incubating social media research as a fast turn research capability. Recently, Jai has been working on areas such as mobile marketing and exploring its usage for customer insights, brand perception tracking using social media, and research to inform innovation efforts. Jai has an M.B.A. and is a commerce graduate.
Timothy Kay
Director of Political Strategy
NCC Media
Tim is the director of political strategy for NCC Media, and an integral part of the effort to help the cable industry understand and adapt to the needs of the political community. He has over 15 years’ experience in cable usage, paid media, and the new fragmented media landscape. His background helps political organizations to become more effective in reaching voters by developing integrated media strategies and targeting key geographic and demographic areas. Tim has wide experience planning and purchasing all different types of media for strategic media campaigns throughout the United States, Canada, Europe, and Asia. He has worked on a variety of races ranging from president down to county commissioner. Tim has appeared on XM Radio and in a variety of publications, including Roll Call, The Washington Post, and Ad Age.
Ed Keller
Keller Fay Group
Ed Keller is CEO of the Keller Fay Group, an award-winning word of mouth research and consulting firm. He has been called “one of the most recognized names in word of mouth.” Ed is the co-author (with Brad Fay) of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, which was named Best Marketing Book of 2013 by the American Marketing Association. The publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Prior to founding Keller Fay, Ed was CEO of the well-known research firm RoperASW. He is a past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. In 2011 he was awarded a Great Mind Award from the Advertising Research Foundation, where he was a long-time board member. He is also on advisory boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Ed speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU, and Yale. He writes a regular blog for and, and is quoted frequently in the business press. You can follow him on Twitter: @kellerfay. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his M.A. in dommunications from the Annenberg School for Communication.
Flora Kelly
Associate Director, Consumer Insights
Flora Kelly associate director of Consumer Insights at ESPN. Since starting at ESPN seven years ago, Flora has worked on projects that include consumer research on WatchESPN, Global X Games, College Sports, and Mobile. Flora holds a B.A. in mass media from Hofstra University and M.S. in social research from Hunter College.
Patrick Kemp
Marketing Effectiveness Researcher
Facebook, Inc.
Patrick Kemp is a marketing effectiveness researcher on the Measurement Research, Development, and Partnerships Team at Facebook. Patrick has spent the past three and a half years executing cutting-edge advertising analytics and research. Patrick joined Facebook’s Measurement Team in 2012 and prior to his role and Facebook, he worked on the Media Research and Development Team at comScore. Patrick holds a bachelor’s degree in Economics from Pennsylvania State University’s Schreyer Honors College.
Eurry Kim
Facebook, Inc.
Eurry Kim is a researcher on Facebook's Monetization Analytics team and focuses on social TV chatter and the creativity of ads. Eurry was recently awarded a master's degree in quantitative social sciences from Columbia University in the City of New York. Prior to her academic work, she spent over four years with the IRS analyzing e-filed corporate tax data.
Roddy Knowles
Senior Delivery Manager and Mobile Research Expert
Research Now
Roddy Knowles is a senior delivery manager and mobile research expert at Research Now. For nearly ten years, he has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus on mobile-enabled research. Roddy has a master’s degree from Boston University and an extensive academic background in the social sciences.
Jack Koch
Director of Global Marketing Insights
Electronic Arts
Jack Koch is the director of Global Marketing Insights at Electronic Arts, where he leads advertising effectiveness strategy and research, audience profiling, and industry analysis for the Global Media Solutions group. Prior to joining EA, Jack has held strategic positions on both the client and agency sides designing and leveraging research to deepen consumer insight, evaluate advertising effectiveness, and maximize media efficiency and return on investment.
Cannon Koo
Analytics Director
Kraft Foods Group
Cannon Koo is the analytics director for the Kraft Cheese and Dairy business unit, where he has led the analytics team over the last four years. Prior to that, Cannon led Shopper Insights and Analytics at ConAgra and also has lead teams at Nielsen and Management Science Associates. He has spoken at conferences on analytics best practices and has his M.S. in economics from Iowa State University.
Christian Kugel
VP, Consumer Analytics and Research
Christian Kugel is VP, Consumer Analytics & Research at AOL. He oversees the market research and sales research teams and is responsible for infusing the voice of the consumer into the organization, developing new advertising ROI solutions and surfacing salient consumer insights for the brand, product, and sales teams. Prior to AOL, Christian held research and innovation positions at VivaKi, Millward Brown, and Starcom.
Kimberlee Kay Leintz
Marketing Research Manager
Kimberly-Clark Corporation
Kim is currently a marketing research manager at Kimberly-Clark Corporation, where she provides the voice of the consumer for the $2 billion Huggies® diapers and baby wipes businesses. Kim has been with Kimberly-Clark for 19 years, and has been providing consumer insights across every Kimberly Clark Consumer business from family tissue, infant, and baby care to feminine and adult care products. Kim previously led Kimberly Clark's Shopper Insights Team and developed a research methodology to pioneer KCC's use of virtual reality for marketing research. Kim has impacted the field of marketing research in many ways. She has been cited by Naomi R. Henderson in Secrets of a Master Moderator as a client partner contributing to RIVA's growth and expansion. Kim has spoken at numerous industry conferences, including the Shopper Insights Conference and the Pangborn Symposium. Kim has a master's degree in industrial organizational psychology from the University of Wisconsin Oshkosh and a B.A. in psychology from the University of Wisconsin Milwaukee. Kim was born and raised in Appleton, Wisconsin.
Marie Leonte
Senior Manager, Consumer Insights
BabyCenter, LLC
Marie Leonte is senior manager of Consumer Insights at BabyCenter, LLC. With fifteen years of experience in online consumer research, Leonte currently oversees web analytics, marketing intelligence, and consumer research for BabyCenter’s fourteen websites. Previously she was director of Research for CNET Networks, managing primary research studies including audience profile, brand affinity, awareness and usage, and segmentation studies.
Jay Levinger
Director of Marketing and Research
Jay Levinger leads the marketing and research initiatives for WildTangent. Jay and his team work with leading brand marketers to bring creative ideas to life across WildTangent’s game service and partner games on both PC and mobile devices. Prior to WildTangent, Jay held several senior level strategy, marketing, and sales roles with industry leaders like Procter & Gamble, Kimberly-Clark, Johnson & Johnson, and Getty Images.
Joan Lewis
Global Consumer and Market Knowledge Officer
Procter & Gamble
Joan Lewis is the global consumer and market knowledge officer at Procter & Gamble (P&G), responsible for overseeing about 1,100 global professionals in more than 50 countries. She joined P&G in 1987 and sinc then has touched virtually every area of the business. Joan was recognized by Advertising Age as one of the “Top 25 Women to Watch” in 2010, and is also on the The ARF’s board of directors. She is a graduate of Miami University in Ohio.
Jackie Lorch
VP, Global Knowledge Management
Jackie Lorch is vice president of SSI’s Global Knowledge Management group and has been with SSI for 24 years. She was a member of the team, which developed SSI’s first online panel and managed the panel for several years. In her current role, she conducts research on research in support of clients’ research objectives. She is a frequent speaker at industry events. Jackie has a B.A. from the University of Leeds, England, an M.B.A. from the University of Connecticut and is a graduate of the University of Georgia Principles of Marketing Research program.
Wendy Loxley
Research Associate Manager, Consumer Insights
Wendy Loxley is research associate manager of Consumer Insights at ESPN. She focuses on sharing the consumer perspective on NFL, MLB, New Technology, and ESPN Brand Health. Wendy is a graduate of Ithaca College, where she earned her B.S. in organizational communication, learning and design with a minor in advertising and public relations.
Kristin Luck
President and CMO
As president and CMO, Kristin Luck serves as Decipher's resident brand evangelist. Her diverse background includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. Kristin was one of the original pioneers of the multi-media online research business over 15 years ago when she joined ACNielsen to assist in the development of proprietary capabilities for testing full screen video and other multi-media materials securely online. As the co-founder of OTX (Online Testing Exchange), Kristin Luck built and managed the operational and client management infrastructure for a startup online market research firm that became the fastest growing research company in the U.S. in 2002 and 2003 (Advertising Age, Honomichl Report). OTX was acquired in January 2004 by Zelnick Media Group and Pilot Group for $30M and again, in January 2010 by Ipsos for $65M. Kristin left OTX in December 2005 to start Forefront Consulting Group, a research services consulting firm. Forefront was acquired in June 2007 by Decipher. Kristin is a regular speaker at industry conferences and a columnist for Research Business Report, where she explores emerging research methods. She's a 2010 recipient of the American Marketing Association's 4 Under 40 Award and a double 2012 Stevie's Award winner, was named to Oregon's 40 Under 40 in 2012, and most recently was awarded the 2013 Impact Award by the Market Research Association and 2013 Entrepreneur of the Year by Portland Business Journal. Kristin was an instructor at UCLA from 2001–2007 and a periodic guest lecturer at SUNY Albany and the University of Oregon, where she lectures on new ventures and global marketing and research. Kristin has over 17 years of management experience in both domestic and international custom market and social science research with companies such as Oregon Center for Applied Science, Lieberman Research Worldwide, ACNielsen, and OTX.
Euan MacKay
Senior Associate Director
Kantar Media
Euan Mackay is a senior associate director at Kantar Media Custom. He works on both qualitative and quantitative projects with clients across the media landscape, including broadcasters, publishers, and outdoor specialists. Euan has a keen interest in communications and is the data visualisation champion for Kantar Media. He's a regular blogger who has contributed to various industry publications, including Brand Republic, Mediaweek, Ad Week and Mediatel as well as editing the Kantar Media weekly roundup blog. Outside of work he also contributes his point of view to a range of music websites.
Tom Malleschitz
Chief Marketing Officer
Three UK
Tom joined Three UK in July 2011 as CMO and is on a mission to change the brand position from cheap price and low quality to a brand knocking down barriers and changing mobile forever with the power of enjoyment. In addition, Tom found new and exciting ways to increase the love for the brand by introducing ground breaking communication concepts. He is responsible for all marketing activities for the operator including brand and advertising, product, commercial finance, and strategy. Prior to joining Three UK, Tom spent 10 years at Three Austria; the last four as chief marketing officer. His responsibilities in this role included proposition and products, terminals, CRM, commercial programme management, and marketing communications. Tom also spent four years at the Three Group from Austria Telecommunication (a joint venture of Nortel Networks and Kapsch, the local telco manufacturer) where he was responsible for product and project management introducing the world’s first location based system and service for mobile users.
Pamela Marsh, Ph.D.
Director, Primary Research and Insights
As director of Primary Research, Pam oversees primary and custom research for clients, new business, and agency proprietary studies. She leads her team's studies from design through analysis, and provides clients with actionable media and marketing recommendations based on the insights from the research. With a background in Social Science and skilled in multiple methodologies, Pam designs consumer and B2B research addressing issues about brand health, motivations/barriers, decision-making and purchase cycle processes, campaign effectiveness, branded integration, target profile/media usage, and numerous attitudinal and behavioral studies across a variety of media platforms, product/service categories, and brands. Pam has more than 20 years (combined academic and industry) experience in communication/message strategy and research, consumer and media research (qualitative and quantitative), and communication/media theory. Before Annalect, Pam was the director of Custom Research and Insights at OMD, where she led all primary and custom research efforts for clients across numerous product/service categories. She joined OMD from Initiative, where she was an associate research director. Prior to her work in media agencies, Pam was a college professor of communication/media theory and research, international communication, and political communication. Pam earned a Ph.D. in communication from the University of Buffalo.
Ted McConnell
Ted McConnell Consulting, LLC
Bio coming soon!
Patricia McDonough
SVP, Insights and Analysis
Patricia (Pat) McDonough is senior vice president of Insights and Analysis for Nielsen. She works with Nielsen's Watch clients in the United States, including Broadcast Network, Cable Network, Station and Cable MSOs clients. She also works with Nielson Online and Mobile Digital clients. Pat has over 30 years' experience working with Nielsen clients, both on the national and local areas of the business, helping them get the maximum value and benefit from Nielsen data. Pat has presented on a variety of topics to major client groups, including the American Association of Advertising Agencies, the Association of National Advertisers, NCLR, and the research groups of the broadcast networks, cable networks, major digital clients, and the local client advisory group.  She is a thought leader in the U.S. media landscape and has shared her expertise with television and digital executives in Europe and Canada.
Ross McGowen
Director, Data Science
Ross McGowan is responsible for the practical applications of CivicScience data. He ensures scientific discipline behind data usage and works with clients to find important insights that can help support their business objectives. He holds an economics degree from Cornell University and a master's in statistical practice from Carnegie Mellon.
Gale Metzger
Statistical Research, Inc.
Gale Metzger co-founded Statistical Research, Inc., which became the foundation of the Knowledge Networks custom media practice in 2001. He also served as chairman of The ARF’s Board of Directors. He is a former president of the Market Research Council and of the Radio and Television Research Council and received the Hugh Malcolm Beville Award from the National Association of Broadcasters in recognition of his distinguished professional career in broadcast audience research.
Anjali Midha
Head of Research East
Anjali is responsible for driving thought-leadership and innovation in marketing analytics for many of Twitter's largest client partners. She joined Twitter via the acquisition of Bluefin Labs, a company recognized as the leader in the social TV analytics space. As a member of the executive management team at Bluefin, she headed up the Brand Products & Analytics division and was charged with making social TV data actionable from a business perspective, taking social response to shows, brands, and ads and using the information to optimize both marketing spend and effectiveness. Prior to joining Bluefin she was a VP in the Strategy and Analytics group at Digitas. Anjali holds an M.B.A. from the MIT Sloan School of Management, and a B.A. in Economics from Tufts University.
Jason Miller
Director, Product Management
Google, Inc.
Jason Miller is a product management director at Google, where he is responsible for Google’s brand measurement initiatives. Over the previous eight years at Google, Jason has managed a number of Google’s Display product efforts, including DoubleClick Digital Marketing, ad monetization on the AdSense Network, and advertiser features for the Google Display Network. Prior to Google, Jason was a management consultant at both Fletcher Spaght and McKinsey & Company. Jason holds an M.B.A. from Harvard, and an M.S. in engineering and B.S. in computer science and electrical engineering from MIT.
Ola Mobolade
Managing Director
Firefly, Millward Brown
In addition to being a marketing consultant and qualitative researcher of choice to a number of Fortune 500 companies, Ola is a recognized thought leader on the evolving cultural landscape in the US and global markets. In 2011, she co-authored the ground-breaking book, Marketing to the New Majority, and has been featured on The Tavis Smiley Show, and in a number of publications including Forbes, The Economist and Advertising Age. Ola is a master at turning emerging social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to her clients. Since joining Firefly 10 years ago, Ola has developed an impressive Client portfolio including Fortune 500 companies such as McDonald’s, Coca-Cola, Estee Lauder, Diageo, Ford, Marriott, and a number of blue-chip ad agencies. Her strategic services for these companies and many others have focused on brand/product positioning, ad/campaign optimization, new product development, market segmentation, and target definition. In addition to her general market focus, Ola has extensive experience across all age and lifestyle segments of the African-American, Hispanic, and Urban Mindset audiences. Beyond her work with clients, Ola has also been a speaker at conferences sponsored by the World Federation of Advertisers, 4A’s, Advertising Research Foundation, Association of National Advertisers, Advertising Week, Brandweek, and World Research Group, and is regularly invited by leading companies to present and lead workshops on becoming “New Majority” compliant. Ola holds a dual degree from Harvard in Psychology and Afro-American Studies. She is the 2012 winner of the prestigious Atticus Award for global achievement in Consumer Insight and currently resides in New York City.
Olesya Moosman
Research Lead, East and Southeast
Olesya Moosman is a research lead at Twitter who splits her time between overseeing clients’ media performance measurement and answering marketers’ top-of-mind questions by leveraging advanced analytics. Prior to her role at Twitter, Olesya led Digital Analytics and Performance Analytics practices at Moxie Interactive and Initiative Media. She also spent time at Avon Products Inc., where she developed expertise in marketing mix modeling, media and pricing optimization, and data-driven marketing strategy consultancy.
Dave Morgan
CEO & Founder
Dave Morgan is the chief executive officer and founder of Simulmedia. He previously founded and ran TACODA, Inc., an online advertising company that pioneered behavioral online marketing, as well as Real Media, Inc., one of the world’s first ad serving and online ad network companies. He also served as EVP of Global Advertising Strategy at AOL. Dave received a B.A. in political science from Pennsylvania State University and a J.D. from the Dickinson School of Law.
Elissa Moses
Chief Neuro Officer and Head of the Ipsos Neuroscience and Emotion Innovation Centre
Elissa Moses established the Ipsos Neuroscience and Emotion Innovation Centre to conduct R&D and introduce Integrated System 1 and 2 methodologies for insights and decision-making. The Ipsos Neuro Centre offers a portfolio of advanced neuro tools, including Implicit Reaction Time (IRT™), Facial Coding, Biometrics, EEG and Eye Tracking, with an eye toward favoring techniques that are scalable, reliable and provide clients with practical value. Prior to joining Ipsos, Elissa was chief analytics officer at EmSense, where she pioneered neuro applications to ad testing, package testing, and in-store shopper research. Earlier, Elissa held senior positions at Philips as SVP, head of Global Consumer Intelligence and Strategy; Grey as managing partner of Strategy; DMB&B as SVP, head of Strategic Planning; and founder and managing director at The BrainWaves Group. She is the author of The $100 Billion Allowance; Accessing the Global Teen Market, co-author of ESOMAR’s 36 Questions to Help Commission Neuroscience Research, a JAR reviewer, and NA Chair for the Neuromarketing for Science and Business Association.
Judit Nagy
VP, Digital Analytics
FOX Broadcasting Company
Judit Nagy is the Vice President of Digital Analytics at FOX, responsible for building out social analytics and measurement strategy for FOX television shows and managing measurement and reporting for all digital entities for FOX Broadcasting. She is the recipient of two ARF Great Mind Awards for her leading role within the media and advertising community, and for her thought provoking leadership with her various research studies.
Will Neafsey
Global Consumer Analytics and Tracking Manager
Ford Motor Company
Will Neafsey is the Global Consumer Analytics and Tracking manager for Ford Motor Company. During his last 21 years with Ford, he has worked in Market Research, New Business Creation and Incubation, Information Technology, Operations Research, Manufacturing, and at Ford Financial. Prior to joining Ford, Will worked at Andersen Consulting and General Motors of Canada. He holds bachelor's and master's degrees in operations research from Cornell University, as well as an M.B.A. from Cornell's Johnson School.
Soledad O'Brien
Starfish Media Group; Broadcast Journalist
Soledad O'Brien is an award-winning journalist, documentarian, and philanthropist. She is the originator of the highly successful documentary series Latino in America and Black in America. In June 2013, O'Brien launched Starfish Media Group, a multi-platform media production and distribution company dedicated to uncovering and producing empowering stories that take a challenging look at the often divisive issues of race, class, wealth, poverty, and opportunity through personal stories. SMG’s global content partners include HBO, CNN, Al Jazeera America, and Google. In the wake of Hurricane Katrina, O'Brien and her husband, Brad, created The O’Brien Raymond Foundation (recently renamed The Starfish Foundation) to help disadvantaged young women get to and through college. This year they will award scholarships to 25 deserving young women.
Bailey O’Donnell
Global Program Manager, People Analytics
Bailey O’Donnell is a global program manager on the People Analytics team at Google. She supports the analytics mission to ensure all people decisions are driven by data. She has overseen company-wide employee surveys, created models for understanding and improving organizational health, and contributed to an effort to uncover the secrets of effective manager behaviors. She earned a bachelor’s degree in international relations and global security from Brown University.
Rafal Ohme, Ph.D
Rafal Ohme is a pioneer in consumer neuroscience, a professor of psychology, an expert in emotions and communication, and a founder of NEUROHM, a company that develops new methods based on brain waves and reaction time analyses.
Jennifer Okula
Millward Brown Digital
As Senior Vice President at Millward Brown, Jennifer Okula oversees the digital data collection and survey recruitment operations. Her role also involves developing mobile and emerging platform data collection techniques. She previously managed a cross-disciplinary team as Vice President of Client and Market Development at Dynamic Logic and in 2006-2007 she worked in Tokyo introducing online ad effectiveness research to the Asia Pacific market. Jenn has been invited to speak at various events for the Association of National Advertisers (ANA), Market Research in the Mobile World, and the Mobile Media Summit. She is also a regular blogger for iMedia Connection. Jenn is the Grand Winner of the 2010 ARF Great Mind Rising Star Awards and Mobile Marketer named her one of the “Mobile Women to Watch in 2010.” Jenn holds a B.S. degree in Business Administration from Carnegie Mellon University and has 15 years professional experience in client services, digital marketing, and research at an array of companies spanning from consulting firms to start-ups including Accenture, DoubleClick, and Bolt Media.
Peter Orban
EVP, Research and Innovation: Mobile and Social
Peter Orban consults with ARF members on marketing and research in the mobile and social space. As EVP innovation, Mobile & Social Research he leads the ARF’s Mobile Initiative, focusing on various research projects and knowledge curation. Peter spent close to 20 years with MCann, Y&R, Wunderman, and Dentsu in six countries on three continents, articulating research questions and applying the findings to the marketplace. His passion for technology innovation led him to Deutsche Telekom, where he ran the Innovation and Corporate Development practice based in Europe. Later, he co-founded an Internet technology startup, where he developed and executed a primary research methodology that enabled the articulation, comparison, and rank ordering of consumer needs, regardless of originating domain. His research led to various applications in social media and mobile commerce solutions. He studied economics and marketing at Corvinus University of Budapest, and strategic innovation (Blue Ocean Strategy) at INSEAD in Paris. He resides in Sleepy Hollow, New York, with his wife, Christina and their three children—each born on a different continent.
Jo-Ann Osipow
Executive Vice President, Brand and Customer Experience
GFK Consumer Experiences North America
Jo-Ann is GfK's U.S. Brand and Customer Experience product manager, assuring best practices for research programs and collaborating with GfK worldwide experts for global programs. With 25 years of research and consulting experience in branding, including brand equity, positioning, communications, and tracking, Jo-Ann is an expert in strategic brand research and performance tracking. Her passion is working with clients to develop brand insights and fact-based growth strategies in today's changing brand and media world, marrying survey and social research to other sources to transform data (and data overload) into the real-world story of the brand. Her current areas of focus are integrated brand and customer experience research, brand marketing for Gen X and Gen Y consumers and mobile research. Prior to GfK Jo-Ann was senior vice president at Synovate, where key engagements included leadership of a consulting relationship with a global top five marketer in the packaged goods sector and leading the firm's consulting services for brand equity and communications. Jo-Ann worked at Ipsos and The NPD Group before that, focusing on brand equity, advertising, and customer satisfaction research in the technology/telecom, financial services, OTC, and retailing sectors. A key initiative at NPD was developing new approaches for increased advertising ROI in the technology sector. Jo-Ann presents regularly at industry conferences on consumer-brand relationships and advertising effectiveness. She holds an M.B.A. in marketing from St. John's University.
Adam Page
Associate Research and Analytics Director
Adam has been in market research since 2007, and currently leads the Ameritest insights on advanced statistical analyses. His knowledge of the marketing mix process has allowed him to develop statistical models for a number of Ameritest clients, both validating previous in-market performance and forecasting future sales growth. His passion for helping clients understand the link between data and creative quality makes him a valuable consultant and insights expert in the advertising analytics field. Adam holds a B.B.A. in marketing management/operations management and is currently pursuing an M.S. in applied statistics from the University of New Mexico.
Graham Page
EVP, Consumer Neuroscience
Millward Brown
Graham is executive vice president, Consumer Neuroscience, at Millward Brown, based in Warwick. He has worked for Millward Brown in Warwick, Chicago, and London since 1992. Graham has pioneered the integration of biometric and behavioural measures to mainstream brand and advertising research. In 2010 he founded the Consumer Neuroscience Practice, a business unit tasked with the integration of methods and findings from cognitive science into Millward Brown’s global offer. Since then, the business has delivered thousands of neuroscience-based projects to leading brand owners in every major market worldwide. A frequent platform speaker, Graham has written and presented on an extensive range of topics, including building successful brands, consumer segmentation, brand elasticity, corporate reputation, and emotion in advertising. He has published extensively about the benefits and pitfalls of neuromarketing. Graham studied experimental psychology at Oxford University.
Charles Palit
Professor Emeritus
University of Wisconsin
Charles Palit is a professor Emeritus at the University of Wisconsin. He holds a Ph.D. in mathematical statistics and has been a sampling statistician and demographer for over 40 years.
Bob Pankauskas
Director, Consumer Insights
Allstate Insurance
Bob Pankauskas has been director of Consumer Insights for Allstate Insurance for the last nine years. He currently leads a team of talented researchers that helps develop new products and evaluate advertising for Allstate. Bob has spoken about developing programs to extract consumer insights at industry events held by Market Research Council, CASRO, ESOMAR, and more. He is a graduate of Northwestern University’s Kellogg School of Management.
Sean Parker
As CTO of Oculus360, Sean sets the technical vision for the Oculus360 platform using cutting-edge big data analytics while also directing product strategy and architecture. Over the years Sean has had the extraordinary privilege to have some of the most well respected and innovative companies in the world as clients, including top companies in retail, consumer packaged goods, finance, and travel. While these projects may have had diverse business goals (everything from revenue optimization to customer insight to social analytics to ecommerce) they almost always incorporated new/unproven technologies, a highly complex technical environment, or any number of other things that made them atypical. Sean brings expertise in helping companies capture business value from innovative and disruptive technology. Prior to Oculus360, Sean had previous long-term relationships with IBM, Cabletron, and the triplets GE/Martin Marietta/Lockheed Martin. He wouldn't change those experiences for all the penguins on Zavodovski Island. Having been interviewed by Gartner/AMR to help determine potential and maturity of disruptive technologies in relation to retail and CPG marketing functions and a past presenter at NRF, Sean delivers presentations that are engaging and entertaining.
Robert Passikoff
Founder and President
Brand Keys
Brand Key’s founder/president, is an innovator and thought leader pioneering work in loyalty and engagement, creating the Customer Loyalty Engagement Index and the Sports Fan and Women’s Wear Daily Fashion Brand Indices. His first book, Predicting Market Success, provided a 21st century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex, cross-channel marketplace. In 2012 his company introduced the Digital Platform Engagement Index, a review of 14 digital platforms and their individual engagement effects in B2C and B2B categories. His newest book, Brand Strategy In A Digital World, will be published early in 2014. Robert’s impassioned, straight-shooting and profitability-correlated perspectives are reflected by the fact that New York University’s communication school has declared Dr. Passikoff “one of the most-quoted brand consultant in the United States.”
Martin Payne
Chief Operating Officer
Martin is chief operating officer at GutCheck, and brings nearly 20 years of experience in sales, marketing, and product management to the role. Previously, he was VP/GM of the medical device segment at Global Healthcare Exchange, and EVP of Sales and Marketing at SkyeTek. Earlier in his career, he held product and brand management roles at StorageTek and Dell Computer. Martin holds an M.B.A. from Harvard, an M.S. in operations research from the University of California, Berkeley, and a B.S. in aeronautical engineering from the U.S. Air Force Academy.
John Perls
Founder and CEO
John began his career as a copywriter for New York ad agencies, including Grey, DDB Needham, Ammirati Puris Lintas, and MVBMS, and worked on accounts such as Prudential, Chase, UPS, Domino's Pizza, Stouffer's, MasterCard, and McDonald's. In 1999, he founded Hammerhead, a full-service ad agency with clients ranging from buybuy Baby and NUK/Gerber to Honeywell and Samsung. Under John's leadership, the agency's work was highlighted in various publications including Advertising Age, Creativity, BtoB, and AdWeek. In 2013, John developed the JoopLoop architecture and software. The JoopLoop system allows retailers to create mobile and social media campaigns that measure a multitude of consumer data points, including age, gender, social influence, and sales transactions at retail brick and mortar. Leveraging global resources, John has built development teams in various countries around the world with an emphasis on Russia and Ukraine.
Greg Pharo
Director, Market Research and Analysis
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media and pricing optimization, advertising and messaging research, and social media insights.
Georgia Phillips
Client Service Director
Luma Research
Georgia has over 15 years of experience specializing in ad pre-testing and tracking research and partnered with global advertisers to help develop great ads. She has spoken at many conferences, sharing her passion for developing great advertising. Georgia holds a BSc (Psychology) and BCom (Marketing) from the University of Melbourne.
Matt Phillips
Account Director
Keller Fay Group
Matt Phillips is an account director with the Keller Fay Group and joined the team in 2013. In his current position, he focuses on helping clients recognize how word of mouth affects their brand and how they can harness the power of word of mouth to better inform marketing strategy and understand their target audience. Using both syndicated TalkTrack® data and by managing custom research studies, Matt provides clients with key insights, business implications, and recommendations from word of mouth data. Before joining Keller Fay, Matt worked in the consulting group at NM Incite, the social media joint venture between McKinsey and Nielsen. There, he worked on custom projects with global clients in the financial services, media and entertainment, CPG, and pharmaceutical sectors to address key marketing, customer service, and operations issues using social media data. Matt collaborated with clients to address specific research objectives, including identifying customer segments active on social media, establishing social media as a customer service channel, and tracking the ROI of social media initiatives. Matt earned an M.B.A. from Wake Forest University and is a graduate of the University of Notre Dame with a degree in marketing.
David Poltrack
Chief Research Officer, CBS Corporation
President, CBS VISION
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. He oversees all research operations at CBS, encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He designed and oversees CBS Television City at the MGM GRAND in Las Vegas, CBS’ state of the art research center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. Poltrack is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; and past chairman and currently secretary of the board for the Advertising Research Foundation. He is an adjunct professor at the NYU Stern School of Business and the Steinhardt School of Education. David is author of Television Marketing: Network, Local, and Cable and has many published articles in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, history), and NYU (M.B.A., marketing).
Jon Puleston
VP, Innovation
Jon Puleston is VP of Innovation of the Lightspeed Research group (GMI & Lightspeed) a Kantar business, where he heads an international team specializing in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design to companies across the kantar group and many leading independent research companies and clients around the world. Over the last few years he has won multiple awards for his ground breaking work exploring the ergonomics of survey design and the gamification of research, including the 2011 MRS Award for innovation in market research methodology and a 2011 ESOMAR Congress Methodology Award. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry's first interactive survey authoring software and pioneered many new online research techniques such as virtual shopping, dial testing, and click testing. Prior to this, he spent 10 years in media research working in outdoor, newspaper, and TV. He a leading international speaker and blog writer and runs workshops and master classes on effective survey design.
Erik Quick
Manager of Health and Segmentation
Erik Quick is manager of Health and Segmentation at Nielsen, where he and his team manage the company’s relationship with the Natural Marketing Institute. Erik is also responsible for promoting Nielsen’s health message to Nielsen’s Homescan clients, offering services both internal and external to Nielsen. He began his career at Nielsen in 2000 as an operations specialist. Erik has a B.S. in exercise physiology and an M.B.A. in information systems.
Mike Quintana
Director, Shopper Strategy and Insights
Frito-Lay North America
Mike Quintana is the strategic insights director for Global Brands and is responsible for brand strategy and insights for the $7B Lay’s Doritos, and Cheetos portfolio. He has been at Frito-Lay for 11 years and previously has served as the brand manager for Doritos and also led the Kids and Teens Innovation team. Most recently he was the director of Brand Insights for national brands including Tostitos, Ruffles, Dips, Sun Chips, Artisan, and Fritos brands. Prior to that he was director of Shopper Insights for all large format channels responsible for Grocery, Mass, and Club retail strategy and insights. Prior to joining Frito-Lay he led teams at Kraft Foods and The Pillsbury Company, delivering growth on the Oscar Mayer and Haagen Dazs Brands. He earned his M.B.A. at Georgetown University and his undergraduate degrees at the University of Southern California.
David Rabjohns
David Rabjohns is the CEO of MotiveQuest. Prior to starting the company in 2003, he was the youngest-ever account planning EVP at Leo Burnett. He has also worked in marketing and strategy positions at IBM, PepsiCo, Saatchi & Saatchi, and McConnaughy.
Stephen Rappaport
Senior Consultant
Stephen D. Rappaport Consulting LLC
Stephen Rappaport is senior consultant for Stephen D. Rappaport Consulting LLC, where he focuses on brand growth through consumer insights and crafting digital-first marketing, media, and advertising strategy. Prior to forming his consultancy, Steve spent seven years at the Advertising Research Foundation as knowledge solutions director. He is the author of The Online Advertising Playbook, Listen First, and The Digital Metrics Field Guide.
Andrew Reid
Founder, President and Chief Product Officer
Vision Critical
In 2000, Andrew Reid created Vision Critical to disrupt market research. By leveraging the power of technology, Andrew transformed the industry by bringing online insight communities to traditional market research and as a result, has empowered businesses and organizations to engage with thousands of consumers for feedback on new products, services, advertising, promotions and much more. Thanks to Andrew's vision and the efficiency of software, companies are now able to quickly make informed decisions that benefit both the business and its customers. Since creating Vision Critical, Andrew has shepherded the technology powering Vision Critical Insight Communities. For more than a decade, he has been behind product innovation and development, consistently pushing the business to embrace game-changing technologies that deliver the best experience possible for all those involved in the market research process, including marketers, business executives, community participants, and customers. An out-of-the box thinker, Andrew pioneered a number of tactics and solutions. In Vision Critical's early days, Andrew brought visual elements to surveying in order to make the research process more dynamic and results more accurate. Later, he established technologies that would capture longitudinal data, so that brands wouldn't have to ask customers the same questions. In just 12 years, Vision Critical has quickly grown across Canada, the United States, Australia, Europe, and Asia. What began as a startup in Vancouver's emerging and quickly growing tech scene has now grown to become one of the top marketing technology companies across Canada and North America. Since its founding, Andrew has been front and center at Vision Critical, helping grow the business from $1 to over $80M. Today, Vision Critical has 16 global offices and more than 650 employees across the globe. For his work, Andrew has been selected as a finalist in the Ernst & Young Entrepreneur Of The Year® award twice and has been further honored as one of Canada's top 40 under 40 by Caldwell Partners International and The Globe and Mail. Vision Critical has also gained recognition as a great company to work for and has won British Columbia's Top Employer award several times. Andrew was a Vancouver Film School student and in 2011, he completed the Stanford University's Graduate School of Business Executive Program. He is an active member of the BC chapter of the Young Presidents Organization, the Variety Children's Charity Strategic Advisory Council, and a club member of the New Media B.C. Organization. He also sits on the board of directors for the B.C. Technology Industry Association and CASRO (Council of American Survey Research Organizations).
Keith Reinhard
Chairman Emeritus
DDB Worldwide
Keith Reinhard is chairman emeritus of the DDB Worldwide Communications Group, Inc., one of the world's largest and most awarded advertising agency networks. Keith is one of the few agency leaders to rise through the creative side of the business. He experienced being a writer, art director, and creative group head before moving into agency management. As a working creative director, Keith and his team gave birth to McDonald's "You Deserve a Break Today," named the number one jingle of the 20th century by Advertising Age, as well as McDonald's famous tongue-twister,"Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions on a sesame seed bun." He and his group also created State Farm's long-running theme, "Just like a good neighbor, State Farm is there." Over the years, his agency has been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin, Philips, Diesel, and many others. In 1986, Keith was one of the architects of the advertising industry's first and only three-way merger, creating Omnicom, which ranks as one of the world's largest advertising and marketing services holding company. Concurrent with Omnicom's creation, Keith accomplished the successful merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide, which he led as chairman and CEO for 16 years. A member of the Advertising Hall of Fame, Keith has been referred to as the industry's "soft-spoken visionary" by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising. Keith is a past chairman of the American Association of Advertising Agencies and past chairman of the board of Union Theological Seminary in New York. From 2002 to 2010 he was president of Business for Diplomatic Action, a not-for-profit effort he founded to enlist the U.S. business community in actions aimed at improving the standing of America in the world. Among many other civic and philanthropic activities, Keith serves on the boards of Sesame Workshop and Jazz at Lincoln Center.
Mike Rich
Vice President
comScore, Inc
Mike Rich is a vice president at comScore, Inc., the global leader in measuring the digital world. He leads internal and external teams crafting new solutions for measuring multi-platform consumption. He specializes in helping clients gather market intelligence, conduct advertising effectiveness, solve enterprise big data collection, mining, and reporting challenges as well as develop new methodologies to measure emerging technologies. Mike has lead several teams creating innovative solutions, including comScore's first efforts for measuring online video, social media, and gaming platforms. He has a bachelor's degree in journalism from Boston University.
Jocelyn Ritchie
Global Consumer Insights Manager, Campaign Effectiveness Lead
Jocelyn Ritchie leads the Campaign Insights group within the Global Consumer Insights Team at Microsoft and was brought in to build expertise and drive innovation across campaign effectiveness research. She has transformed market measurement, linking it to thought leadership and developing solutions for all stages of the campaign. Jocelyn comes to Microsoft with a rich background in media and insights with experience at Yahoo!, CNET Networks, Ziff-Davis, and PCWorld.
Beth Rockwood
Senior Vice President, Market Resources
Discovery Communications
Beth Rockwood is senior vice president, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar role. She began her career at Young and Rubicam, where she was hired as a trainee and promoted through the ranks to EVP, Media Director. As chair of the CRE Social Media Committee, she has worked with an extremely talented team of researchers to develop a unique and multidimensional understanding of social media behavior as it relates to television viewing.
Edwin Roman
Director, Consumer Insights
ESPN, Inc.
Bio coming soon!
Laurel Rossi
Havas Worldwide StratFarm
Laurel Rossi is president of Havas Worldwide StratFarm. She started Strat Farm after enjoying a career marketing some of the best companies in the world, including Citigroup, Revlon, and Procter & Gamble. Laurel then sold the agency to Havas Worldwide in order to expand the agency’s services. She is also devoted to several organizations where she volunteers her time and marketing expertise, including Berkshire Hills Music Academy and IPG’s Women’s Leadership Network.
Damon Samuel
Director of Product Development, Customer Insights and Big Data
Damon has an extensive background in applying analytics to solve real world marketing problems. With a head for business and a knack for translating the technical aspects of data and models into plain English, he has led the development of many new marketing research insights at AT&T. Most recently, he led AT&T's market mix modeling efforts. Damon also has experience running analytics for loyalty marketing and direct marketing.
Vincent Schiavone
Co-Founder, Chairman and Chief Executive Officer
Vincent Schiavone, co-founder, chairman, and chief executive officer of ListenLogic is an expert in social business intelligence, privacy, and information security. He has been featured in publications like The Wall Street Journal, USA Today, Yahoo! Business Advisor, Risk Management Magazine, SecurityWeek, and, among many others. Prior to ListenLogic, Vince was the co-founder and chairman of TurnTide Inc., an anti- spam technology company acquired by Symantec Corp. and co-founder of Mediagistics, a search analytics and arbitrage company. Prior to that, he was the co-founder and Principal of InfoSec Labs, an information security company, which was acquired by SafeNet. Prior to that, Vince developed ISRecon, an information security intelligence technology for ICSA.
Niels Schillewaert, Ph.D.
Co-founder and Managing Partner
InSites Consulting USA
Niels is co-founder and managing partner at InSites Consulting USA. He runs consulting projects for leading global brands, including MasterCard, Coca-Cola, ABInBev, AT&T, and Pernod-Ricard. His motto is "innovate if relevant" - as too often we focus on technology not humans. Niels has a strong academic background as a marketing professor at the Vlerick Business School and an ISBM Research Fellow at PennState University. Niels is a frequent speaker at international conferences and a Council member of Esomar. His research has been awarded several times and published in leading scientific journals, including Journal of Marketing, Journal of Services Research and Journal of the Academy of Marketing.
Eric Schmitt
EVP, Communications
Allant Group
Eric Schmitt is EVP of Communications for the Allant Group. He is responsible for Allant’s TV and Media industry strategy, leads key client engagements, and co-manages client delivery and product development. Previously, he spent nine years as an analyst at Forrester Research. His expertise revolves around marketing technology and analytics, with a particular focus on the Internet’s disruptions to media and advertising.
Jeetendr Sehdev
Brand Marketing Expert
Jeetendr Sehdev is a celebrity branding authority prized for creating inspired partnerships between celebrities and brands that move the pop culture needle. A frequent advisor to heads of numerous Fortune 100 companies, Jeetendr is the author of the upcoming book Superstar: The Art & Science of Celebrity Branding. Jeetendr fuses the glamour and allure of Hollywood with the analytical consumer insights of Madison Avenue, connecting research-backed intelligence to the world of high-gloss celebrity. He has also been critical to the success of countless brand launches from world-class companies including Verizon, American Express, and Dove.
Huda Shalhoub, Ph.D.
Research Director
Innerscope Research
Huda Shalhoub is a research director with over a decade of national and international research experience. She brings a rigorous approach to consumer neuroscience methods as well as quantitative and qualitative cross-cultural research. At Innerscope Research, she spearheads some of the most prominent custom, media, consumer package goods, and pharmaceutical research projects. Huda also spearheads the learning initiative at Innerscope and is responsible for training, strategies for growth, and research excellence. Prior to joining Innerscope Research, Huda served as a systematic reviews researcher and a healthcare research consultant at the National Health Services in London. Some of her previous work led to managing a project that influenced the organizational structure serving as a catalyst to decrease the incidence of workplace related misconduct in London hospitals. She holds a doctorate in psychology research from Brunel University in London. In her spare time she is a psychology assistant professor at Bentley University and is involved with many nonprofit organizations. She has an undergraduate degree in sociology from Concordia University in Montreal and an applied sociology master's degree from the University of Massachusetts, Boston.
Kathy Sheehan
EVP and General Manager of GfK Consumer Trends
Kathy Sheehan is EVP and general manager of GfK Consumer Trends. Kathy joined GfK in 2001 to provide Roper Reports® U.S. clients with actionable and future-focused insights on the American consumer landscape.  In her current role, Kathy has global responsibility for all of GfK's consumer trends services, including Roper Reports® Worldwide, Roper Reports® US, and the Roper Green Gauge studies of consumers and the environment. Prior to her role at GfK Custom Research North America, Kathy was the associate director of Customer Knowledge at OgilvyOne Consulting, a unit of advertising agency Ogilvy & Mather. Before Ogilvy & Mather, Kathy held several different roles at The Columbia House Company, most recently as manager, Marketing Planning and Analysis. Kathy has been an adjunct professor in the marketing department at LIM College in New York City. She has also been a guest lecturer in the master's in cosmetics and fragrance marketing program at the Fashion Institute of Technology (FIT), The Zicklin School of Business, (CUNY), Fordham University, and New York University. Kathy speaks frequently at various trade events, including the 2002 SmartMarketing Conference and a keynote at the 2006 American Marketing Association's "Mplanet" and 2013 Marketing to Women and Marketing to Moms conferences. At the 2013 Marketing to Moms conference, she received the "You Take the Cake" best speaker award. In addition, Kathy is also a spokesperson for GfK Consumer Trends and has been quoted widely in various media, including CNBC Business Center, BrandWeek, Advertising Age, and The New York Times. Kathy received her M.B.A. in international business and marketing from Baruch College and her M.A. in international political economy from New York University. As part of this M.A. program, Kathy spent a summer studying at MGIMO, the Moscow Institute of International Affairs in Russia. Kathy holds a B.A. from Rutgers University with a double major in political science and English and a Russian language minor.
Baba Shetty
Chief Strategy and Media Officer
Bio coming soon!
David Shiffman
Executive Vice President, Research Director
As EVP, research director, David is responsible for driving consumer and media research innovation for MediaVest and its clients. David also provides broader agency leadership as a member of MediaVest's executive team and is a regular contributor to company publications that provide thought leadership on key industry issues. David is instrumental in ushering MediaVest, its clients, and the industry into the marketplace of the future and serves as a catalyst for change across all media. David was the driving force behind MediaVest's iPanel, which launched the same day as the iPad, following users from the moment they powered on their new iPads, through exploration, adoption, changing behaviors, and shifting consumer expectations-which have subsequently shaped expectations across the full spectrum of media. Most recently, David oversaw Community Explorer research designed to provide a human-centric view of today's online and offline communities, the underlying motivations of membership and the ways in which brands can connect and inspire. Additionally, David and his team developed a proprietary methodology (POEM) for measuring the impact and interactions between Paid, Owned and Earned Media and the ripple effect they have on each other. As a result of this work and more, David was recognized by iMedia in 2011. A 16-year research professional, David joined MediaVest USA in 2004 after spending six years with Starcom MediaVest Group in Canada. David holds an M.A. in communication management from the Annenberg School of Communication, University of Southern California.
Dan Sinagoga
Vice President, Political Sales
Comcast Spotlight
Dan Sinagoga is vice president of political sales for Comcast Spotlight. In this role he has oversight for the political ad sales relationship between the company and its national sales arm, NCC (National Cable Communications), as well as all outside sales relationships in the political category. He was previously director of Political Ad Sales for Comcast Spotlight and joined the company in 2004 as a regional sales manager.
Kate Sirkin
EVP, Research, Starcom MediaVest Group
As a 20+ year -veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support for SMG clients, initiates proprietary studies and acts as the company’s voice on critical media issues. A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and moved to the head office in Chicago in 1997. Throughout her career, Kate has spearheaded a number of research initiatives that have helped to expand the field of media research, from early investments in brainwave monitoring to evaluate impact on attention levels to tv programs and commercials and eye tracking in pursuit of optimal OOH placement and content, to television optimization, single source analysis and fusion. Kate has also developed parameters to determine the value and effectiveness of advertising in big-ticket TV events (i.e. Super Bowl, Oscars and the Olympics.). Kate’s’s current role provides her the opportunity to develop strategic alliances with key players in the industry that can help support SMG's leadership in the market. She is currently working on improving the way the industry thinks about diversity measurement, developing applications that help delivery more effective human focused brand experiences and partnering with the large portals to generate new knowledge that really optimizes the digital recommendations and measurement solutions that we provide for our clients brands. She is a founding member of MASB (Marketing Accountability Standards Board), past executive and board member of the ARF and part of the executive board of CIMM. Kate is also on the Print and Digital Research Forum Program Committee and a regular speak at this event. Kate was promoted to the SMG board in March 2005.
Brad Smallwood
Head of Insights and Measurements
Facebook, Inc.
Brad Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace. Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
Marguerite Smith
Senior Marketing Manager
Verizon Wireless
Bio coming soon!
Michael Smith
Director, Industry Relations
Michael E. Smith is a cognitive neuroscientist and business professional. In recent years he has consulted with dozens of large companies on strategies for leveraging neuroscience methods and insights to improve consumer engagement. Currently director of Industry Relations at Nielsen, Michael serves as a liaison to professional associations and helps nonprofit organizations utilize neuroscience to promote the public interest. He earned a Ph.D. from the psychology department of UCLA, and an M.B.A. from the Haas School of Business at UC Berkeley.
Jasper Snyder
EVP, Research and Innovation: Cross-Platform
The Advertising Research Foundation
Jasper is a member of The ARF’s Research and Innovation team, and is focused on cross-platform media consumption and measurement. He is a trusted advisor and market researcher with 15 years of experience leading quantitative and qualitative research and analytics projects across the consumer and B2B sectors and is also an internationally recognized expert on social media listening and monitoring. Before joining The ARF, Jasper worked in Ipsos’ Strategy Partner Group, providing guidance to major clients on all aspects of corporate and brand strategy. Prior to this, Jasper was VP of Insights at the industry-leading social media consultancy Converseon, client services manager at BuzzBack Market Research, and head of Primary Research for Datamonitor (Technology) in London. Jasper holds a degree in law and French law from the London School of Economics, a master's in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University. He has a wealth of international research experience and speaks French, Italian, and German. Jasper lives in Brooklyn with his wife and son.
Eric Solomon
Senior Vice President, Global Audience Measurement
A seasoned leader in digital and media product development with 20 years' experience working with global media brands, Eric Solomon is Nielsen's senior vice president of Global Audience Measurement. In this role, he has global responsibility for Nielsen's products measuring the content and advertising audience reach across for TV, digital, and mobile platforms, including strategy and product development worldwide. Prior to joining Nielsen in 2009, Eric was responsible for digital product development at the U.S. based A&E Television Networks, and previously worked for Major League Baseball in digital product development. He holds an M.B.A. from Columbia Business School at Columbia University, and a B.S. in economics and strategic management from The Wharton School at the University of Pennsylvania.
Preriit Souda
Senior Analyst
TNS Global
Preriit consults internal clients on analytical requirements for their projects, work on client studies like Product Testing, Pricing Studies, Driver Analysis, Segmentation, New Product Analysis, Stakeholder studies, Brand Tracking, and many others. Lately has been actively developing techniques for analysis of new types of data (bigger quantities of data involving social media, passive etc) and data visualization. Some of the recent work done uses cutting edge techniques like network mapping, text analytics and combination of both (on social media data), blog analytics (extraction followed by text analytics), spatial analysis, genomic visualizations etc.. Before joining TNS, Preriit was research assistant to the chair of marketing department at Southern Methodist University in Dallas, where he assisted in research on Advertising Elasticity (published in the Journal of Marketing Research). Preriit has an engineering background (SPU-India and UCLA- USA) with post-graduate studies done in management sciences from SMU, USA. Preriit won the ESOMAR Young Researcher of year (2011) at the World Congress-Amsterdam. He has been named as one of the New Faces of Engineering 2012 (chosen by National Society of Professional Engineers, Virginia, USA; nominated by IEEE USA). In 2012, his co-authored paper-Sensometrics won Best Analytics paper award at MRSI-Annual Conference: New Delhi. He has also spoken at IIEX-Philadelphia, MRMW and blogs for ESOMAR's Research World Connect.
Jonathan Steuer
Chief Research Officer
Jonathan Steuer has been actively involved in emerging media for nearly twenty years and has been an innovator in media research for over a decade. Currently, he is CRO for TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics. He joined TiVo in 2011 as vice president, Product & Business Development for the Audience Research & Measurement group. Prior to TiVo, Jonathan managed the AT&T AdWorks/comScore cross-media research effort. He has a Ph.D. from Stanford University and an A.B. from Harvard College.
Tommy Stinson
SVP, Director of Qualitative Insights
Added Value
Tommy's vision is to transform qualitative research, one study at a time. He is based in the San Francisco office of Added Value, a global strategic marketing consultancy. As director of Qualitative Insights for Added Value's North American offices, he is responsibie for making sure that Added Value never settles for sharing findings or learnings, but always delivers exciting and deeply anchored insight that transforms clients' business. He's passionate about ensuring that methods and approaches evolve with consumers, staying relevant and forward facing. Tommy has been with Added Value (formerly Cheskin Research) since 2006 and has worked with clients as varied as Target, HP, Diageo, Levi's, and Opower.
Horst Stipp
EVP, Research and Innovation: Global and Ad Effectiveness
Horst Stipp is part of the ARF’s Research and Innovation team, and focuses on the needs of global members, as well as ARF’s global strategy. He also leads the the original “neuro” research project. He joined the ARF as EVP of Global Business Strategy in 2011. Prior to that, Horst Stipp was senior vice president, Strategic Insights & Innovation in the Research department of NBCUniversal in New York, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as the new digital platforms. Horst received his Ph.D. in sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics, from advertising effectiveness and branding to the development of the media in the digital age. He has presented on these topics at conferences in the U.S. and Europe. He also taught a seminar on media metrics at Columbia University’s Business School.
Radha Subramanyam
EVP, Insights
Clear Channel Media and Entertainment
Radha is currently Executive Vice President at Clear Channel Media and Entertainment where she reports to the CEO and heads up Market Research and Analytics across various forms of Media. Radha has previously served in senior executive roles at Yahoo! and MTV Networks. She was also one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBC Universal and prior to that served on the Graduate faculty of NYU. Subramanyam holds a PhD in Radio, Television and Film from Northwestern University.
Kajoli Tankha
Campaign Insights Director
Kajoli Tankha heads up consumer advertising research for Microsoft. She has a master’s degree in market research from the University of Georgia and about 17 years of experience working across many consumer categories such as  food, personal care, automobiles, and technology.
Nick Troiano
Nick Troiano joined BlackArrow as president in March 2009. He oversees all go-to-market activities and is responsible for building the company's advanced advertising business for networks and content distributors. Previously, Nick was vice president of business development within the U.S. Partnership Group at Yahoo!, where he led a business development team responsible for cross-platform technology and ad sales partnerships with major media customers. Prior to Yahoo! Troiano was senior vice president of Sales and Business Development for Maven Networks (acquired by Yahoo in Feb. 2008), where he was responsible for all worldwide revenue-generation programs and strategic partnerships. Prior to Maven, Troiano served as executive vice president of Business Development at ClearStory Systems, a leading workflow and content management solutions provider for media and marketing companies. At ClearStory, Troiano oversaw product marketing and strategy and led the development of the company's strategic partner program. Previously, Troiano was CEO of WebWare Corporation, a digital asset management company focused on providing workflow and publishing technologies for major media, advertising and Fortune 1000 companies. WebWare was acquired by ClearStory in 2004. Prior to WebWare, Troiano was a principal at SCP Private Equity Partners, where he led investments in media and communications and served on the boards of a number of SCP's portfolio companies. Troiano earned a B.A. in political science from Davidson College and an M.B.A. from The Wharton School at the University of Pennsylvania.
Emily Vanides
Senior Vice President, Research
Emily has over 15 years of experience in the media research industry. In her current role as vice president, director of Research at MediaVest, Emily is responsible for designing custom research solutions for clients and integrating research into all phases of MediaVest's planning process. Emily utilizes MediaVest's proprietary techniques and resources to guide the process, to identify and define the consumer and further the understanding of their relationship with media. Before joining MediaVest, Emily was vice president, group director at PHD, an Omnicom company. Emily also spent eight years at the FOX Broadcasting Company. Emily has directed research efforts for with a wide range of clients across a diverse array of categories, including Wendy's, Bristol-Myers Squibb, Heineken, Discovery Communications, New Balance, and Mitsubishi. Emily is a member of the Council For Research Excellence and chairperson of its Communications Committee.
Celine Vargas
Firefly Millward Brown
Celine is known in the industry for having a sixth sense for insight and a laser focus on strategy. This distinctive blend is the fruit of her combined years as a moderator talking to consumers on the ground and her time on the client-side at Hewlett Packard, Johnson & Johnson, Kraft Foods International, and Colgate-Palmolive, where transforming ideas into action is key. Celine is uniquely qualified to partner with clients who are seeking to win in the new minority-majority U.S. consumer landscape. Her ability to work seamlessly across demographics is the result of a broad range of experiences. For over a decade, Celine has focused on growing brands in the total U.S. domestic market. She also has a deep understanding of the Hispanic market, having spent her early career years immersed exclusively in this segment. Celine holds an M.B.A. from San Diego State University and a B.F.A. in ballet teaching and performance from the University of Utah.
Annelies Verhaeghe
Head of Research Innovation
InSites Consulting
Annelies Verhaeghe is head of Research Innovation at InSites Consulting. She has an interest in consumer insight activation and neo-observational research techniques such as multimedia ethnography and social media netnography. Annelies won the ESOMAR Young Researcher of the Year Award in 2009 and has been a regular speaker at ESOMAR and other market research events in addition to having several publications in academic and trade journals. She is also in charge of the daily operations at the research hub of InSites Consulting in Romania.
Eric Villain
Managing Director, Brand and Customer Experience
Eric has over 25 years of experience in marketing insight, spanning a wide array of brand management disciplines, including innovation, positioning, communication development, tracking, brand equity, market segmentation, and customer satisfaction. Eric also has a passion for creating successful, highly collaborative teams. Eric has worked in virtually every industry, while focusing the last seven years in the media and technology sector. Prior to his current position as managing director of Brand and Customer Experience at GfK, Eric served as president of media and technology at Ipsos OTX Media CT. Eric’s previous experience includes positions as executive vice president at Added-Value, a company of the Kantar Group, and executive vice president, western region, at Millward Brown, where he spent over 10 years at in a variety of leadership roles. Earlier, Eric worked at McCann Erickson. He has also been a qualitative expert, having conducted several thousand focus groups, in-depths, and workshops over the years. Understanding the communication ecosystem and how people react to brands, advertising, and content is also one of Eric’s longstanding passions. Brand equity is an ever-changing, rich, and complex territory in which Eric spends much of his time analyzing and developing insights with his clients and peers.


Michael Vinson, Ph.D.
Senior Vice President, Statistical Sciences and Analytics
Michael Vinson, Ph.D. brings a unique blend of expertise in mathematics and theoretical physics as applied to media and advertising to his role as Rentrak's senior vice president, Statistical Sciences & Analytics. Most recently he served as senior vice president and managing director of Digital Insights and Analytics at Starcom MediaVest Groupand before that he was the chief research scientist at erinMedia, where he was granted seven patents relating to mathematical methods for estimating demographics from privacy compliant digital settop box data. Before joining the advertising and media industry, Michael, who holds a Ph.D. in theoretical physics from the University of Chicago, was an academic and educator. He completed his postdoctoral work at Syracuse University in physics, won a Fulbright Scholarship to teach and do research in computational physics at Yarmouk University in Jordan, and also served as the company's chief research scientist.
Andrea Vollman
Sr. Director
comScore, Inc.
Andrea Vollman is senior director of Marketing and Advertising Effectiveness at comScore. She oversees Marketing for AdEffx™, an end-to-end suite of advertising effectiveness solutions, and she also supports a variety of thought-leadership initiatives at the company. Andrea began her career at Edelman Public Relations Worldwide. She has a B.A. in communications from Boston College and an M.B.A. from The University of Chicago Booth School of Business.
Chip Walker
Executive Vice President, Director of Brand Planning and Innovation
Chip Walker is a brand, business, and cultural strategist who has spent his career at some of Madison Avenue's legendary agencies. He's led the strategy function at brand agencies (BBDO, Y&R), a marketing services agency (Wunderman) and at a digital/social agency (StrawberryFrog), giving him a truly multi-disciplinary perspective. He's also lead strategy across the WPP companies (ad, media, digital, multi-cultural, etc.) for some of its largest clients including AT&T and Bank of America. A writer and speaker, Chip creates content on a wide range of cultural topics, including global youth culture, boomers, and the consumer unconscious. He has been keynote speaker for organizations ranging from the Institute for International Research to The Conference Board, as well as large corporate meetings for Nike and PepsiCo. Chip's writing has appeared in Ad Week, Brand Week, MediaPost, American Demographics, Forbes and AdMap.
Joel Weinberger, Ph.D
Implicit Strategies
Joel is a clinical, personality, and motivation psychologist, and professor at the Derner Institute at Adelphi University. He completed postdoctoral training in human motivation at Harvard University and is a fellow of the Association for Psychological Science. Joel has authored or co-authored about 100 articles and chapters as well as political and business commentaries and received the Ulf Kragh Award from the University of Lundh, Sweden, for his work on unconscious processes.
Lizette Williams
Senior Brand Manager
Kimberly-Clark Corporation
Lizette Williams is currently a senior brand manager at Kimberly-Clark Corporation, where she leads the multicultural brand strategy for the $2 billion Huggies business. Lizette is the first multicultural marketer at Kimberly-Clark and is establishing the vision and foundation for a marketing strategy that will impact the entire enterprise. In addition to running multicultural strategy for Huggies, Lizette also leads a 20-person, cross-functional Multicultural Task Force that is charged with growing the North American businesses with ethnic consumer segments. Lizette is a leader in the multicultural marketing industry and has been quoted in Ad Age, The Financial Times, PR Week and eMarketer over the last year in addition to guest lecturing a class for National Hispanic University under Dr. Felipe Korzenny. She serves on the Advisory Board of the Cross-Cultural Marketing and Communications Association and has provided expertise as a speaker at several industry conferences. Prior to her role at Kimberly-Clark, Lizette spent five years at PepsiCo in a variety of classical marketing roles ranging from leading innovation for the billion dollar Quaker Oatmeal and Snack Bars businesses to running base business strategy for Quaker Chewy Granola Bars and leading channels customer strategy with Sam's, Walmart, Costco, BJ's, and Target. Lizette received her M.B.A. from the Kellogg School of Managment at Northwestern University. She received her B.A. in economics/political science through a joint program with Columbia University in New York City and the London School of Economics.
Jerry Wind
Professor of Marketing
The Wharton School
Jerry Wind is the Lauder professor and professor of marketing at The Wharton School; director of the Wharton SEI Center for Advanced Studies in Management; and academic director of the Wharton Fellows program and the Wharton Future of Advertising Program. He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton M.B.A. curriculum (1991-93) and the creation of the Wharton Executive M.B.A. Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. As one of the original legends in marketing, an eight-volume anthology of his work is forthcoming from Sage. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is trustee of the Philadelphia Museum of Art and chair of its marketing committee and digital age committee. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one's mental models.
John Wittenbraker
Global Director, Innovation, Brand, & Customer Experience
At GfK, John has a dual role, directing innovation efforts in GfK’s Global Innovation & Digital and Global Brand & Customer Experience teams. His responsibilities include collaborations with academics, research institutes, and other businesses to identify, develop, and commercialize new methodologies and tools for understanding consumer experience. Current topics of focus include: biometric/neurometric measurement, social media analysis, application of social theory to brand management, and digital/connected life. Prior to that, John was managing director of Corporate Innovation for GfK Custom Research North America and was also responsible for GfK’s Research Center for Excellence. Before that, he was the managing director of GfK’s North American Brand and Communications business. Trained as a social and quantitative psychologist, John has developed advanced models, analytic systems and methodologies to support marketing and brand management decisions. He has had broad experience across multiple sectors, including package goods, financial services, telecommunications, automotive, retail, and consumer services. Prior to GfK, John was a Partner with ARBOR, Inc., a Philadelphia-based marketing research and consulting firm. John has a Ph.D. from the University of North Carolina, Chapel Hill, and an A.B. from Wabash College.
Steven Wolfe Pereira
Steven Wolfe Pereira is chief marketing officer at Datalogix. He has global responsibility for Datalogix’s brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he also leads Datalogix’s global agency partnerships & development. With close to 20 years of industry experience, Mr. Wolfe Pereira has held executive positions in advertising, media and technology at some of the world’s leading companies. Prior to Datalogix, Mr. Wolfe Pereira was EVP at Starcom MediaVest Group where he led many of the agency’s innovation, commerce and technology initiatives. He also served as managing director of its multicultural marketing unit MediaVest Multicultural (MV42°). Steven has advised CMOs and business leaders of Fortune 100 companies including The Coca-Cola Company, Kraft Foods, Microsoft, Procter & Gamble and Walmart on media strategy, content marketing, and corporate innovation. He served on MediaVest’s Executive Committee and Starcom MediaVest Group’s Global Management Group. Prior to Starcom MediaVest Group, he served as VP of Partnership Marketing at Univision Communications Inc. Steven graduated cum laude with highest thesis honors from Tufts University with a B.A. in international relations. A Fulbright Scholar, he completed the Greater Boston Executive M.B.A. program at the Massachusetts Institute of Technology’s Sloan School of Management.
Leslie Wood
Chief Research Officer
Nielsen Catalina Solutions
A pioneer and innovator in advertising analytics with more than 25 years of experience, Leslie Wood is responsible for research and development at Nielsen Catalina Solutions. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products. Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America, and Project Apollo. Leslie is an expert not only of single-source analytics, but also of reach and frequency research, optimizers, fusion/data integration, and return-path data. All of this feeds Leslie’s passion for building business decision support tools for the advertising industry. Leslie is treasurer of the Market Research Council, secretary of the Advertising Research Council, and Nielsen’s liaison to the Center for Research Excellence’s ROI Committee. Leslie Wood has a B.S. in mathematics from Hunter College and a Ph.D. from The University at Albany in Information Science with a specialization in expert systems and data mining.
Becky Wu
Senior Vice President, Research
Luth Research
Becky joined Luth Research in 2001 and brings unique perspectives in a wide array of research practices, particularly in the areas of advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Her consultancy to clients also includes multivariate methodologies and statistical modeling ranging from segmentation analysis, multivariate analysis, price sensitivity analysis, to predictive modeling. Among others, Becky has frequently worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers. She publishes and speaks about research techniques, consumer insights and technology adoption across a variety of industry publications and events. Becky earned her Ph.D. at Pennsylvania State University; her focus was in the diffusion of mobile technologies. Becky’s dissertation research offers a breakthrough view on how to understand diffusion of computer-based video and mobile video.
Pranav Yadav
Neuro-Insight U.S.
Pranav Yadav, CEO of Neuro-Insight U.S., is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context, and consumer. Forbes recently named Pranav as one of the "Top 30 Under 30" for marketing. At Neuro-Insight, Pranav has continued to evangelize for true, accurate understanding of media consumers. Using Neuro-Insight's industry-leading SST technology, Pranav is dedicated to helping advertisers, brand owners, and content providers make the best and most impactful case for their products by providing 360-degree solutions along multiple touch points. Pranav's passion for innovative, consumer-centric metrics took shape during his time as a senior consultant with the international innovation strategy consulting firm, ReD Associates. Prior to joining ReD, Pranav worked at Goldman Sachs, where he was part of the elite Equity Structuring Group's core team that established and developed the retail structured notes business in the U.S.
Eddie Yoon
The Cambridge Group
Eddie Yoon is a principal with The Cambridge Group. Across his 14-year tenure with the firm, he has helped clients create winning growth strategies and business models. His particular focus is on helping senior executives of top tier consumer packaged goods companies to identify untapped demand, build winning growth strategies and business models and create new categories. To date, he has helped clients drive nearly $2B in annual profitable growth through his work. He is a regular contributor for the Harvard Business Review and has written dozens of articles on super consumers, category growth and category creation for the U.S. and Europe. He has given speeches on these topics as well as on growth and innovation for Fortune 100 companies and at major conferences. Prior to this, Eddie was a consultant at Sibson, where he worked on global merger integrations. Eddie earned his undergraduate degree from the University of Chicago, in both political science and economics.
Shelley Zalis
Ipsos Open Thinking Exchange
Shelley Zalis is CEO of Ipsos Open Thinking Exchange. Under her vision and guidance as founder and CEO, OTX—which was acquired by Ipsos in 2010—became the 18th largest research company in the world. In 2008, she was awarded the Ernst & Young Entrepreneur of the Year® Award in the online services category, and in 2010, she won the ARF Great Minds in Innovation Award.
Helen Zeitoun
Global Head of Brand and Customer Experience
Helen Zeitoun is the global head of Brand and Customer Experience at GfK and leads with a specific thought leadership objective to bridge Brand Communication and Customer Experience with integrated tools, metrics, expertise and teams. Previously, she was president of GfK in France on the Custom Research business, chairman of the GfK Western Europe Board, and a member of the GfK Consumer Experiences Global Executive Committee. Prior to GfK, Helen was division director at TNS France and Senior Modeling Consultant at SECOR.
Jennifer Zeszut
Chief Executive Officer
Jennifer Zeszut is the CEO of Beckon, a company that is redefining how companies manage, measure, and optimize, marketing spend and performance across all channels. Previously, she founded Scout Labs, leading the company as CEO from its inception to its acquisition in May 2010. Prior to this, Jennifer was vice president of Marketing at Leverage Software. Jennifer graduated Phi Beta Kappa from UC Berkeley and received her M.B.A. from the Ross School of Business at the University of Michigan.