Re:Think 2014


The latest news and insights about Re:Think 2014.

News about Re:Think 2014

4/1: New era for marketing research, Warc

3/31: Ad Researchers are Rethinking Their Role, The Huffington Post

3/27: Closing Remarks from Re:Think 2014 The Hit Board

3/26: Re:Think 2014 - Great. But Don't Blink, Mediapost

3/26: Analyze This: The Latest Digital and Consumer Intel from ARF’s Re:Think Conference, PR Newser

3/26: The ARF Captures Our Marketing And Research Industry Journey, GreenBook

3/25: How Big Data Shapes AT&T's Advertising Creative, Ad Age

3/25: What Medium Scores Highest ROI? It May Be Radio, Ad Age

3/25: Minus the pictures, radio sells with TV ads, Inside Radio

3/24: How 'Cheesepocalypse' Helped Velveeta Bond with Its Biggest Fans, Ad Age

3/24: Video: 3 Questions With the ARF's Gayle Fuguitt, DM News

3/24: Facebook: "We Need New Measurement for a New Era", DM News

3/24: Why the Best Advertising is Formed When Art Meets Science, The Makegood

News about the Twitter/FOX/ARF study, presented at Re:Think 2014

3/26: New study reveals value of earned TV Twitter audience, Mediatel

3/25: Tweets About TV Programs Prove Twitter's Earned Media Value, CIO

3/25: Study Reveals a Successful Strategy for Stars Wanting to Boost Viewership of Their Shows, TV Week

3/24: Stars’ tweets spark viewership, Twitter survey shows, NY Post

3/24: TV-Related Tweets More Likely to Motivate Viewing: Study, Hollywood Reporter

3/24: Twitter Makes You Watch TV More Than You Realize, Mashable

3/24: TV-Related Tweets Kick-Start Viewers, Mediapost

3/24: FOX, Twitter and the Advertising Research Foundation Release Study Examining the Value of Earned TV Twitter Audience, Zap2it