These never-before-presented papers have been selected by the Re:Think 2014 Advisory Committee to be presented on stage at the conference.
See the full program agenda for details »
View papers by your topic of choice below:
Great Creative Big Data Social Media Cross-Platform
Mobile Researcher of Future Neuro
Great Creative
The Art of Research
Niels Schillewaert – Managing Partner, InSites Consulting
Annelies Verhaeghe – Head of Research, Innovation, InSites Consulting
Advertising Research Faces the Future
Graham Page – EVP, Millward Brown Neuroscience Practice, Millward Brown
Rana El Kaliouby – Co-Founder & Chief Science Officer, Affectiva
Value Exchange in Freemium Games—Everybody Wins!
Jack Koch – Director of Global Marketing Insights, Electronic Arts
Jay Levinger – Director of Marketing & Research, WildTangent
How Innovative Research Enabled a 5-Star Campaign
Alex Hunt – EVP, BrainJuicer
Thomas Malleschitz – Director of Marketing, 3Mobile
Goodbye Stereotypes, Hello Science
Jeetendr Sehdev – Brand Marketing Expert
ONLY For the Bold: Frito-Lay Scores With Millennial Male Target
Ellen Fenwick – Managing Director, Firefly Millward Brown
Mike Quintana – Director, Consumer Strategy & Insights, Frito-Lay North America
Secrets and Lies: What People Aren't Saying
Chip Walker – EVP, Director of Brand Planning & Innovation, Y&R
Belle Frank – EVP Research Director, Y&R
Joel Weinberger, Ph.D. – Professor Psychology & Founder, Implicit Strategies
Are There Better Ways to Test Poster Advertising Creative?
Jon Puleston – VP, Innovation, GMI
Mike Baker – CEO, The Outdoor Media Centre
Challenging the Notion of Ethnic Silos: A Total Market Approach
Celine Vargas – Director, Firefly Millward Brown
Kim Leintz – Marketing Research Manager, Kimberly-Clark Corporation
Lizette Williams – Senior Brand Manager, Kimberly-Clark Corporation
Delivering Branding Value Through High Impact Digital Advertising
Shawn Baron – Director, Research & Insights, Undertone
Caryn Brouwer – VP, Digital Strategy, Ipsos ASI
Amaya Garbayo – Associate Director, Analytics and Portfolio Solutions, Kellogg's
Big Data
Using Big Data to Talk Like Your Consumers
Lura Hobbs – Vice President, Marketing, Oculus360
Sean Parker – CTO, Oculus360
John DuBois – Co-Founder & President, Oculus360
Unleashing Bots To Inspire a Never Ending Consumer Conversation
Rene Huey-Lipton – EVP, Juice Generation, BrainJuicer
Bob Pankauskas – Director, Market Research, Allstate Insurance Co.
Using Consumer Insights to Look Through the Windshield vs. Rearview Mirror
John Dick – CEO, CivicScience
In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase
Dennis Gonier – Digital Strategist, Luth Research
Will Neafsey – Manager, Market Research Ford Motor Company
Becky Wu – Senior Vice President of Research, Luth Research
Actionable Insights from Non-Representative Big Data
Bill Engel – Chairman, Consumer Orbit
Charlie Palit – Professor Emeritus, Wisconsin University
Michael Vinson – Senior Vice President, Statistical Sciences & Analytics, Rentrak
Five Quick Tips on How to Turn Insights into Action
Andrew Reid – Founder, President and Chief Product Officer, Vision Critical
Super Consumers: A Big Data Tool to Maximize Marketing ROI
Eddie Yoon – Principal, The Cambridge Group, Nielsen Company
Greg Gallagher – Director of Analytics, Kraft Foods
Cannon Koo – Director of Analytics, Kraft Foods
Using TV Addressability
Andrew Ward – Group Vice President, Comcast 360
Nick Troiano – President, BlackArrow
Bill Harvey – Co-Founder, TRA
Harnessing Big Data To Drive Mobile Targeting and Results
Maria Domoslawska – Vice President, Global Digital Strategy & Research, Research Now Digital
Text Mining vs. Surveys: And the Winner Is . . .
Jerry Wind – Professor of Marketing, The Wharton School
Vincent Schiavone – Co-Founder, Chairman & Chief Executive Officer, ListenLogic
Predicting Sales From Ad Testing: A McDonald's Case History
Adam Page – Associate Research & Analytics Director, Ameritest
Ralph Blessing – Managing Director, Ameritest
Social Media
#SocialTVAnalytics
Anjali Midha – Head of Research, East, Twitter
Twitter Causality
Mike Hess – EVP, Media Analytics, Nielsen
Total Social: Where Social Media Meets Word of Mouth
Brad Fay – Chief Operating Officer, Keller Fay Group
Eurry Kim – Researcher, Facebook
Patrick Kemp – Marketing Effectiveness Researcher, Facebook
Matt Phillips – Account Director, Keller Fay
Strength in Numbers: Power of Community-Oriented Marketing
David Shiffman – Executive Vice President, Research Director, MediaVest
Emily Vanides – Senior Vice President, Research, MediaVest
Facebook, Brands and Everything Between . . .
Preriit Souda – Senior Analyst, TNS Global
The Role of Social Media in Television
Ed Keller – CEO, Keller Fay Group
Beth Rockwood – Senior Vice President, Market Resources, Discovery Communications
Contagious Content
James Burke – Associate Director, Kantar Media
Euan MacKay – Senior Associate Director, Kantar Media
Two Ears, One Mouth: How Coca-Cola Uses Social Listening
Omri Duek – Social Platform Strategist, The Coca-Cola Company
Doug Busk – Director, of Connections Innovation, Global Connections, The Coca-Cola Company
Cross-Platform
Video Everywhere Means Every Screen Video Measurement
Mike Rich – Vice President, comScore, Inc.
Wayne Goldstein – VP of New Media Research, Sony Pictures Television
Cross-Device Campaign Performance
Jocelyn Ritchie – Global Consumer Insights Manager, Campaign Effectiveness Lead, Microsoft
Cracking the Cross-Platform Code for Today's Respondent
Kristin Luck – President & Chief CMO, Decipher
Using Census Methodologies for Cross-Platform Measurement
Eric Solomon – Senior Vice President, Statistical Sciences & Analytics, Nielsen
The Effectiveness of Mobile Ads in Cross-Platform Research
Jennifer Okula – SVP, Millward Brown Digital
The First Look at the Total Video Consumer
Patricia McDonough – Senior Vice President, Insights and Analysis, Nielsen
The Audio Odyssey: My World vs. Their World
David Shiffman – Executive Vice President, Research, MediaVest
Radha Subramanyam – Executive Vice President, Insights, Clear Channel Media and Entertainment
Emily Vanides – Vice President, Research, MediaVest
Mobile
On-Site, Real-Time Mobile Marketing and Research
Robert Passikoff – Founder & President, BrandKeys, Inc.
John Perls – Founder & CEO, JoopLoop
Shopping and Printing Behavior Through Mobile Analytics
Spriha Sahai – Business Analyst, Global Analytics, Hewlett Packard
To Mobility . . . and Beyond!
Christian Kugel – VP, Consumer Analytics & Research, AOL
Joe Blechman – Sr. Manager, Consumer Analytics & Research, AOL
New Pathways to Engage a Multi-Screen Consumer
Ivy Esquero – Thought Leadership Manager, Global Consumer Insights, Microsoft
Marketing & Finance Agree on Measurement for Creating Value
Meg Blair – Founding Director, MASB
Scott Davis – Vice President, Finance & Revenue Management, Frito-Lay North America
Pamela Forbus – VP, Strategic Insights, Frito-Lay North America
Researcher of the Future
Why Real-Time Mobile Research Makes (Dollars and) Sense
Walter Carl – Founder & Chief Research Officer, Purchased
REEL Immersion: Breaking the Rules to Discover the Truth
Tommy Stinson – SVP, Director of Qualitative Insights, Added Value North America
Building Strong Connections with Gen X and Gen Y Consumers
Jo-Ann Osipow – EVP, Brand and Customer Experience, GFK Consumer Experiences North America
Kathy Sheehan – EVP & General Manager of GfK Consumer Trends, GfK
Taking Multicultural Marketing to the Next Level: Diageo
Ola Mobolade – Managing Director, Firefly Millward Brown
Tachea Corbett – Senior Planning Manager, Diageo
Insights Drive Marketing Innovation
Rick Chavez – Chief Solutions Officer, Microsoft
Neuro
Creative Considerations for Driving TV Ad Performance
Greg Pharo – Director, Market Research & Analysis, AT&T
Damon Samuel – Sr. Data Scientist, AT&T
Predicting Successful Business Models with fMRI
Martin de Munnik – Neuromarketing Expert, Neurensics
Comparative Ad Effectiveness on Varying Video Channels
Pranav Yadav – CEO, Neuro-Insight
Graeme Hutton – SVP, Group Partner, Research, UM
Improving Ad Effectiveness Using Agile Market Research
Martin Payne – Chief Operating Officer, GutCheck
Leveraging the Power of Second-Screen Apps
Dan Aversano – Vice President, Ad Sales Research & Strategy, Turner Broadcasting System, Inc.
Pamela Marsh, Ph.D. – Director, Primary Research & Insights, Annalect/OMD
Huda Shalhoub, Ph.D. – Account Director, Innerscope Research, Inc.
