Sponsored Sessions
The ARF is proud to help our sponsors present at Re:Think 2014!
See below for a full list of sessions.
Monday
Power Breakfast Sessions
8:15–8:45am
Getting Cross-Media Measurement Right
Crack key cross-media measurement issues impacting the
media market.
Artie Bulgrin – SVP, Research & Analytics, ESPN
Jeff Chaban – SVP, Research & Analytics, Starcom MediaVest
Group
Moderator: Joan FitzGerald – SVP, TV and Cross-Media, comScore
The Dark Side of Social Media
The side of social media not reflected in daily activity.
Jehan Hamedi – Sr. Manager, Strategic Market Development, Crimson
Hexagon
11:20–11:40am
Using Mobile Shopping
Behavior to Design Exceptional Ad Performance
Research on consumer preferences and mobile shopping experience is
used to create exceptionally performing rich media ads.
Taimour Azizuddin – Manager, Global Research & Insights, InMobi
11:45am–12:30pm
From Airwaves to Aisles: Measuring Sales
Impact with Single Source
Nielsen Catalina Solutions, Nielsen Audio and Clear Channel Radio +
Entertainment collaborate to create the first single source measurement tool
built specifically for the radio industry.
Radha Subramanyam – EVP, Insights,
Research, & Analytics, Clear Channel
Leslie Wood – CRO, Nielsen Catalina
Solutions
1:50–2:10pm
Redefining
Reporting and ROI in 2014
Building
better deliverables with “REAL ROI.”
Vincent
Chang – Director, Strategy and Marketing, Netvibes
Christian
Damsen – VP Business Development, NAM
2:20–2:40pm
How New Consumer Data Science Strategies
Deliver Insights Without Limits
Next-generation
data science strategies – how consumer brand clients are gaining an edge
John Dick - CEO
and Co-Founder, CivicScience, Inc.
Ross McGowan – Director of Data Science, CivicScience, Inc.
2:20–2:40pm
Moneyball Marketing: Key Ratios & Leading
Indicators of Marketing Effectiveness
Critical
metrics and ratios that top brands use to optimize marketing spending
decisions.
Jennifer
Zeszut – CEO, Beckon
2:20–2:40pm
Enhancing Global
Brand Positioning with Implicit Research Technology
Using
implicit research to measure subconscious drivers of consumer behavior and
brand perception.
Faith James – VP, Strategic Marketing, Sentient Decision Science, Inc.
Roddy
Knowles – Sr. Delivery Manager and Mobile Research Expert, Research Now
5:30–6:00pm
The New Living Room
Hear “first hand” from consumers about how their choices are impacting
their relationship with video.
Barry Blyn – VP, Consumer Insights, ESPN
Flora Kelly – Associate
Director, Consumer Insights, ESPN
Wendy Loxley – Research Associate Manager,
Consumer Insights, ESPN
5:30–6:30pm
How Smart Brands
Make More Money: Exploring Brand Premium
Learn how to
grow meaningfully different brands in today’s highly competitive marketplace.
Nigel Hollis
– Chief Global Analyst, Millward Brown; Author, The Meaningful Brand
Tuesday
Power Breakfast Sessions
8:15–8:45am
How to Identify, Target and Activate High-Value
Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World
New
methods to target high-value households across multiple platforms for the
biggest ROI.
Jon
Beauchamp – Principal, New Media Solutions, IRI
Srishti Gupta – EVP and General
Manager, New Media Solutions, IRI
Single-source
Cross-Media Measurement: The Keys to the New Kingdom
Unlocking
the value of cross-media ad planning, buying and effectiveness measurement.
Jonathan
Steuer – CRO, TiVo
10:50–11:10am
Neuroscience Tools
for Optimizing the Resonance of Advertising Creative
Capturing
the viewer’s immediate unfiltered reactions to diagnose which aspects of an ad
execution
resonate,
yielding powerful objective insights to guide creative optimization.
Michael
Smith – Director, Industry Relations, Nielsen
11:20–11:40am
The Princess and the Pea – Marketing Mix vs.
Other Methodologies
Examining
In-Store advertising vehicles (which are often misread).
Demos Ioannou – Principal, DCI Consulting
11:20–11:40am
The Future of
Brand Measurement
Advertiser
attitudes toward digital spending and the changes needed to improve the
measurement of advertising impact online.
Jason Miller – Director, Product Management, Google
11:20–11:40am
Using Social Analytics to Run Your Business
at Speed of Social
Social understanding can
help your organization begin to make sense of the maelstrom that is The Crowd.
Malcolm De Leo – Chief
Evangelist, NetBase
11:20–11:40am
Health &
Wellness Grows Up: How to Increase Your ROI
Activating
NMI’s consumer segmentation for a healthier ROI.
Steve
French – Managing Partner, NMI
11:20–11:40am
BabyCenter21st Century Mom –
Millennial Mom Report
Insights
surrounding today’s newest mom’s mindset, media habits, priorities and
preferences.
Marie Leonte – Sr. Manager, Consumer Insights, BabyCenter, LLC
11:20–11:40am
Did You Pack Your Own Bags?” Effective,
Respondent- Friendly B2B Validation
Control quality without making respondents feel they’re in a long line
at airport security.
Paul Johnson – Director Analytics, SSI
Jackie Lorch – VP, Global
Knowledge Management, SSI
12:30–12:45pm
What You Don’t Know Can Hurt You: Staying a
Step Ahead of the Moving Media Consumer
Get a
preview of CBS’ updates on comprehensive segmentation of the U.S. media
consumption market.
David
Poltrack – CRO, CBS Corporation; President, CBS VISION
2:20–2:40pm
Personalizing Ad
Delivery
Introduction
to GMI’s newest tool for painting 360 views of today’s digital consumers.
Mitch
Eggers, Ph.D. – Chief Scientist, GMI
2:20–2:40pm
CrowdWeaving:
Co-Creating With Your Consumers
Learn about
the CrowdWeaving process for consumer-led ideation and brand development.
Karen Bakos – Director, Consumer Insights, Time Inc.
Kseniya
Ivnitskaya – Research Manager, Time Inc.
2:20–2:40pm
Big Data to Talk
Like Your Consumers
How big data
helps brands leverage a deep understanding of consumer language and impact
communications.
John DuBois
– Co- Founder & President, Oculus360
Lura Hobbs –
VP, Marketing, Oculus360
Sean Parker – CTO, Oculus360
2:20–2:40pm
Super Bowl
Advertising: In the Scrimmage Moment with Mobile
How mobile
adds an extra layer of understanding by collecting in-the- moment reactions of
viewers during the Super Bowl.
Mike
Billingsley – VP, Client Development, Research Now Mobile
Georgia
Phillips – Client Service Director, Luma Research
2:20–2:40pm
Learn How a New Kind of Marketing Mix
Modeling is Better for Media Planning
Proven
advantages of agent-based modeling to media planners.
Mark
Battaglia – CEO, ThinkVine
2:20–2:40pm
Data Quality: Then & Now, an Evolving
Ecosystem
From the
supply-side to the demand-side of online research, one thing is certain…we’re
all in this together.
Dyna Boen –
Chief Revenue Officer, TrueSample
3:00–3:45pm
The New Lifestyle and Psychographic
Dimensions of Today’s Dynamic U.S. Media Consumer
At Re:Think 2011, CBS unveiled a comprehensive segmentation of the
U.S. media consumption market. Hear an update of that segmentation based on new
research with added coverage of the vital social media, mobile, and second
screen components of the media landscape.
David Poltrack – CRO, CBS Corporation; President, CBS VISION
4:00–4:45pm
Big Data: Big Results
Big data has generated big results for political clients. Learn how
data was used to inform advertising strategy, extend reach to the right voters
and garner candidate support.
Dan Sinagoga – VP, Political Sales, Comcast Spotlight Eric Schmitt -
EVP, Communications, Allant Group
Tim Kay – Director of Political Strategy, NCC
4:00–4:45pm
The Perfect Pair: Brand & Customer
Experience
Learn why businesses believe that brand thinking and customer
experience/satisfaction go hand in hand in understanding the health of the
business.
Kajoli Tankha – Campaign Insights Director, Microsoft Eric Villain,
Managing Director, GfK Brand and Customer Experience