Partner Trade Show
Format: APM offers a reverse trade show format where ConferenceDirect Associates are assigned to tables and Partners walk the show floor to meet with them. There will be a combination of pre-schedule appointments (first 90-minutes) as well as time for unscheduled walk-ups (last 60-minutes) each day.
Monday, March 27: 2:00pm-4:30pm
Tuesday, March 28: 1:30pm-4:00pm
Wednesday, March 29: 9:00am-11:30am
Prescheduled Appointment Types:
Click here to watch the Partner Trade Show Webinar recording.
How to Schedule Appointments:
Before scheduling appointments:
Step 1: Select and Schedule Group Appointments
Step 2: Schedule 1:1 Appointments
Suggested Trade Show Days: Please review the agenda for events pertinent to your organization. Many of the major hotel brands host events on certain days for our Associates coordinated by your corporate office. Based on these sponsored events, we “recommend” a trade show day for that particular organization to coincide with the corporate event.
• Monday - Hyatt and Wyndham
• Tuesday - Marriott
• Wednesday - Hilton and Omni
It is not necessary for you to attend on that recommended day, but simply a suggestion as our event staff tries to manage the flow of the trade show days so that one day is not overwhelmingly busy compared to another.
What to Expect: We provide a reverse-tradeshow format for Partners to meet with ConferenceDirect Associates. Approximately 150 Associates will be seated at tables in the ballroom. Diagram and table assignments will be provided for Partners to navigate the floor for appointments and walk-ups. Plan on brief conversations (8 minutes) that highlight unique aspects of your business, and targeted questions to uncover specific business opportunities.
Prior to APM, Partners will be provided reports to help create your Associate target list for the trade show. Bring lots of business cards! Please help suport our sustainability initiative by refraining from bringing physical sales kits; a digital brochure or presentation on an iPad or tablet may help illustrate your highlights.
If you are well-prepared and organized, you can plan to meet with 10-12 Associates per day. During the unscheduled time for walk-ups, some Associates may have a line of people waiting to meet with them – it is up to you on how you spend your time; you can wait in line, or move on to another Associate who is available.
Partners should have the APM event app downloaded and a phone, tablet or laptop available to navigate show floor and appointment schedule.
How to Prepare: Prepare a 60-second overview of your property/company/business that is unique, relevant, concise and memorable. Show images to support your message (newly renovated guest rooms, map of the area, etc.) Leave each conversation with an action plan for next steps (follow-up call next week, email with additional information, plan to schedule site visit, etc.). If you are planning to discuss a specific active RFP, bring the Cvent RFP number for quick and easy reference.
What do I need to bring to the trade show?
Partners should have the APM event app downloaded and bring lots of business cards.
In support of ConferenceDirect’s efforts to produce a carbon-neutral event, we request that all marketing materials and giveaways be digital.
How does the trade show work?
The APM trade show is a reverse trade show format where ConferenceDirect Associates will be assigned to table top booths and Partners attending visit the booths to meet with Associates.
How will I know where associates are sitting?
The trade show floor plan and associate table assignments will be shared in the mobile app prior to APM 2023.
How can I prepare for the trade show?
Please review the Associate profiles that will be provided to create your target list of who to meet with during the tradeshow. Additional details and instructions will be provided 2-3 weeks in advance of APM.
Prepare a 60-second overview of your property/company/business that is unique, relevant, concise and memorable. Show images to support your message (newly renovated guest rooms, map of the area, etc.) Leave each conversation with an action plan for next steps (follow-up call next week, email with additional information, plan to schedule site visit, etc.).
How should I decide which Associates to meet with?
Review the Reports provided prior to APM, along with your own internal data (lead reports, lost business reports, etc.) Target Associates who: book into your comp set; have sent you leads but not booked anything; have tentative business out to bid with your company.
Trade Show Floor Plan/Associate Locations: The trade show floor plan and Associate table assignments will be shared in the mobile app prior to APM 2023.