Introduction
APAGBI has decided to take its education and Annual Scientific Meeting online for 2021 and perhaps beyond. The plan is to establish an educational portal for its members and non-members with four online events throughout the year. The APAGBI Online team is working to design an event series that offers top quality education delivered in an entertaining and inclusive way online, with high production values. 
This is basically the same philosophy that the team has towards companies involved – but the team has to design a completely new way for companies to get a return on their investment: from creating visibility and accessibility throughout 2021by creating valuable connections for delegates to companies through educational materials including case histories and webinars, product demonstrations and listings to advertisements. 
We hope that you like the ideas below and that they can offer engagement with your target specialists in support of your marketing efforts over the next 12 months.
In delivering the APAGBI Online events we have put together a production team who will design the scientific programmes and style the programmes to reflect APAGBI philosophy.  There is a technical team in place to deliver on the event days and support contributors before, during and after the event.  This includes the companies involved.

Anticipated Numbers: Experience shows that a proportion of those who register for online events do not join live during the events and prefer to download the event afterwards.  Added to this, the behaviour of delegates is that they come and go throughout the programme. Generally, numbers are seen to exceed those attending in-person events, so we anticipate over the 2021 Series attendance will be over 800. Then there will be post-event delegates looking at the archive material.
If there is enough support from companies, the APAGBI would like not to charge a registration fee. This is partly because the online marketplace offers many free webinars and it is known that numbers will be greater (and the audiences wider) the lower the registration fee.
 

Introduction from Colin Dryden: 

Meetings Secretary APAGBI

Production Values and making Contacts:

APAGBI is aiming to provide the 2021 Series with high production values. This will include three phases of production for each event: pre-event, during the programme and post (archive) periods offering timely and repeat ‘placement profile’ for companies and products, with encouragement for participants to make contact with executives via facilities incorporated into the event’s online site.
Supporting Company Profile: APAGBI’s production team welcomes discussions to plan participation for mutual professional benefit. It is important that the imagery and contributions from companies are sell received, get attention and potential evoke an ‘action’ toward your contacts.

In the first instance please contact: Peter Mainprice on 07961 356290 or via email at APA@indexcommunications.com. Online video meeting facilities are available to create planning meetings between your team and Peter.