2021 Farm Bureau FUSION Reimagined Conference



Conference Kick-Off Celebration

The celebration will begin at 6:30 p.m. EST on Thursday, March 11th with a welcome from AFBF President Zippy Duvall, followed by a live comedy performance from Second City. The well-known improv company opened its door in December 1959 and has grown to become the most influential and prolific comedy empire in the world. Famed faces of the group include Amy Poehler, Tina Fey, Steve Carell and Jason Sudeikis. You won’t want to miss out on this event!

Engagement Power Hours

Grab a beverage of your choice and join other conference attendees in one of the Engagement Power Hour sessions on Friday, March 12 and Saturday, March 13 from 4:30 -5:30 p.m. Eastern. Each room will have a topic for you to learn more about and find common interests with conference attendees from across the world, or just enjoy some fun. Topic areas include rooms specific for:

  • Commodities and careers (i.e. beef, row crops, swine, animal science, agribusiness, ag communication, etc.)
  • The PAL program and Farm Bureau University
  • AFB Foundation for Agriculture
  • Meal prep and mental health
  • Games


Kid’s Corner

FUSION is open to everyone – including kids! While attending general sessions, breakouts, FUSION Night-In, the Engagement Power Hour and more, invite your kids to take part in the fun as well. Youth can watch videos of farmers answering questions asked by kids, participate in crafts, play games and even get a tour around a farm or ranch with a kid their own age as the tour guide! Make #FUSION21 a family affair by taking part in the Kid's Corner!


FUSION Fitness Fun

Join fellow FUSION participants as we run, jog, or walk for a good cause! Lace up your shoes and get your miles in before joining us for the FUSION Reimagined general session on Saturday, March 13 at 12:00 p.m. Eastern. Use any fitness tracking app to log your miles, then upload a screenshot of your route and miles to our FUSION Facebook event page or use #FUSION21 if posting on Instagram or Twitter (and if you are posting on Twitter, make sure to add @FarmBureau to your post to see it show up on the stream on the conference platform). Have a running group? Make sure they all are registered for conference, join us for some events and get them to post their miles. We will add up the miles posted and donate $1 for every mile, up to $1,000, to the Oregon Food Bank. The FUSION conference always finds ways to give back to the community in which the conference takes place. This year is no different, we just reimagined how it will happen.


How Do You FUSION?

In addition to posting your milage by Saturday, make sure to snap a photo or a take a quick video of how you are experiencing FUSION Reimagined. Are you watching with your immediate family? Are you with your county or state program committee? Did you invite your neighbors over for an evening session? Make sure to show us how you are experiencing the conference by posting photos and/or videos on social media. You can even post a pic and/or video from your run! Use the FUSION Facebook event page for Facebook or use #FUSION21 if posting on Instagram or Twitter.